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Goran Tevdov…, Other/Just Looking in

what is the best company for a new agent to start working for in Miami Beach?

Asked by Goran Tevdovski, Thu May 26, 2011

I'm about to get my license and am considering several companies to work for in Miami/South Florida area. I am a little too overwhelmed with their offers, mainly with the commission structure and what they actually give you for the percentage they take. As a new, unexperienced agent, what is a good company to start off with that won't take too much in commission but offers good training, marketing and guidance?

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Hi Goran
That is my husbands name he is Croatian, what is your background heritage.. I have been selling real estate for the past 15 years in South Florida, Naples and now Miami area. I tend to disagree with all of the remarks you received below because there are also awards for bringing new agents to a company.. I am also licensed in NJ and still active after all these years. Total 25 years RE experience.. BLEEIVE IT OR NOT I TAUGHT MYSELF over the years and never had one class of training. Every thing comes with experience.. The only technology that I am not up to speed with is computer which is very important. Emails are your best direct and cheapest direct marketing today, but you need some listings. The best way to start getting listings is hit all your personal contacts and people that you know. Once you get the listings do OPEN HOUSES I have sold almost every listing (very high end) for past 14 years in Fla thru open houses. I beleive in it and it gives you the opportunity to negociate both sides of the deal and beleive me word gets around FAST when you negociate your commissions (of coarse with the ok of the broker).. I worked for Century 21, PRudential and a Remax office in NJ and all that matters at the end of the day is your commission and personality with people counts alot.. Also honesty over the years is #1 in my book. When I arrived to Fla almost 15 yrs ago, I mingles with neighbors and my friend gave me my first break and my very first sale was thru an open house and the rest is history. If you would like to call me and discuss my opinions of how you can start and al the things to look for in a company, feel free I will give you my best advise
Regards Kathy
1 vote Thank Flag Link Fri May 27, 2011

It is very easy to get overwhelmed and confused when trying to affiliate with a brokerage firm. It is a challenge for a buyer and seller too. With that in mind- most buyers and sellers ultimately deal with someone that they know or someone that was referred to them.

Training, especially for a new agent is critical- more important than commission splits. Another important element is location- some firms have a stronghold in certain areas. Marketing is something that you do on your own- as an agent you will be branding yourself.

Walk into several real estate offices in the area where you want to do business. In Miami Beach- there are many offices along Lincoln Road, Collins Avenue, Washington Avenue, Arthur Godfrey Road and all points in between. When you walk into each office... see and feel how you are greeted, try to ascertain if "this is a place I want to be a part of".

There are large real estate firms with hundreds of agents and small boutique offices that cater to unique clientele of just represent one or a few developments or buildings.

What is best for you may not be best for others. Miami/South Florida is a huge territory. Even Miami Beach is a big- from South Beach to Bal Harbour there are hundreds of real estate offices.

Mott Marvin Kornicki, Broker
Waterway Realty of Florida

786-229-7999 Cell-Text ≈ E-Mail

8811 Harding Avenue | Surfside, Florida 33154
1 vote Thank Flag Link Fri May 27, 2011
Hello Goran,
Right off the bat let me assure you "I HAVE NO FRANCHISE RECOMMENDATION!" However, what I do have is INCREDIBLY important.

What't the score? You have probably heard that 90% of newly minted real estate agents never see their 2nd anniversary. This is not a new development but has been an artifact of the real estate profession for more than the 30 years I have been involved. In my opinion, a major contributor to this melt down is the misguided idea training will make a hill of beans difference. Check you bank balance before going into the training session and check it when you leave. You made no money. It's been a flawed and unfortunately, heavily promoted model.

You entered the real estate industry to make money. You see this as a business, not a hobby. You need to commit to the pursuit of business which is designed to reward you financially.

So, what is your business plan? What resources do you have available? Do you have contacts, vertical markets, exclusive access, collaboration opportunities, specific skills, a niche you can exploit that will be the spring board for you business? A business person seeking to open a doughnut shop or sneaker store will have completed tons of research before making a commitment. Too often in real estate a person will say, "I passed my exam, now what?" The 2nd anniversary party is unlikely.

When you being interviewing brokers their is only one question to ask. It's that simple. Have the broker share the office productivity numbers. specifically, the average number of transaction per agent on a yearly basis. IF it's a team dominated office, every member of the team must be counted as an agent. Do the rudimentary math. Average home price x .03 /2 x avrg transactions
Are the agents in the office making a livable wage? The national average transactions for the 2, 3rd, 4th and 5th rated franchises are 4 to 7 transactions a year.

Find the brokerage whose productivity is 'off-the-chart!" This is the most valid evidence the training and mentoring program ACTUALLY WORK.

Your education will be the result of completing transactions with the assist of a real pro. When that training session is over, you can check you bank balance and do the happy dance.

Annette Lawrence
ReMax Realtec Group
Palm Harbor, FL
727. 420. 4041
0 votes Thank Flag Link Tue May 1, 2012
It is not about the money! What ever % of 0 is 0! Go for the best education avalaible is the key. Check Keller Williams Ignite program, we are the only company providing the complete road map to success.


Stephan Meyer, P.A. | The Meyer Global Group
Real Estate Consultant | Broker Associate REALTOR®

Keller Williams Realty Services 
0 votes Thank Flag Link Mon Apr 30, 2012
Hello Goran,

I have heard from many agents and most said - Keller Williams - for training, not sure about their splits/fees.

I love working for Beachfront Realty, Inc. - great environment, splits, bosses, seminars - and I'm not getting paid to recommend my broker. I like that this company is not "corporate" - and you can do your own "thing" in marketing.

When interviewing any company - ask if they provide you with leads and what their conversion rate is - so you know that those are quality leads. As a new agent, getting leads might be more important to you than anything else, to be honest.

I didn't get leads when I started, but it took me much longer to get up to speed because of that.

Hope this helps,

Irina Karan
Beachfront Realty, Inc.
0 votes Thank Flag Link Mon Apr 30, 2012
There are a number of brokerages that have excellent training programs in Miami/South Florida. Some of the most popular are Keller Williams, One Sotheby's, and Fortune. Best of Luck!
0 votes Thank Flag Link Mon Apr 30, 2012
Hi Goran (are you from Israel by any chance?)
Anyways, I was at the same situation a month ago. I just moved here from New York where I worked for 10 years as a Salesperson. Although I have a lot of experience in NY i was also overwhelmed with the number of firms to choose from.
I interviewed with about 6 companies (including one of the biggest firms). I realized that a company charging a monthly fee was not for me. I decided to work for a small firm with a 90% split and no monthly fee, but I do have experience.

Maybe you should consider working for bigger firms like Keller Williams, Douglas Elliman and EWM as they have excellent support and training. Another excellent option would be for you to work alongside with one of their Realtors so you can learn the business faster...

Good luck.
0 votes Thank Flag Link Thu Apr 5, 2012
There are so many real estate companies out there that it can get overwhelming. Ongoing training and support are key. You also have to look into companies that not only provide for your financial needs now but offer you things like residual income etc. Working with a company that cares for its agents is the most important thing. Feel free to call me at (631) 827-9878 and we can further discuss your question.
0 votes Thank Flag Link Wed Feb 22, 2012
Fortune International is a reputable brokerage and is very welcoming to new agents. Keller Williams also has a number of continuing education courses that are optimal for increasing you knowledge once you get your license. Good luck!
0 votes Thank Flag Link Tue Feb 21, 2012
Keller Williams! If you want to succeed in this market, it is all about education, team work and support! Keller Williams is the Ferrari of the real estate, the fastest growing real estate company in the world.... The business has no limit, if you are willing to work hard, you will succeed and Keller Williams will give you the model to follow for you to make over a million a year... Contact me if you have any other question or if you want to meet and go over all the advantages of seating in a Ferrari.... Best luck to you and your career. Regards, Stephan Meyer, The Meyer Global Group.
0 votes Thank Flag Link Tue Feb 7, 2012
This is a very serious consideration, Goran. Congratulations on your choice career path. Real estate has proven to be a great career choice for many. It has a relatively easy and inexpensive entry point for a business that can grow from one that actually costs you money to one that can provide you a lifetime of residual income when done right.

You are smart to sit and interview several companies, research them and find one that suits you. You must know however that as time passes and you grow into this business, it will matter less where you work as it will what you represent. People will typically follow you, regardless of where you go for your integrity, level of excellent service and other attributes rather than the name of the company you hang your license in.

Few companies however offer the opportunity of ownership, profit sharing and 100% commission after capping as Keller Williams Realty does. If fact, few companies even believe that your efforts are yours to enjoy and keep and back that up by not chaining you down. If you ever decide that you're better off somewhere else, you can take your listings with you. Try that at most any other brokerage.

Keller Williams not only provides you in-house training, but offers one of the most robust online training anywhere. In addition, eEdge lets you tie your business from lead generation, to listing, to closing in one system and much more.

Sit with a Team Leader at an independently owned and operated KW office near you and see for yourself.

As a matter of fact, ask for Tom Toolin (TL at the SoBe office on Meridian Ave, between 17th and Lincoln and right across from Macy's) and ask him for a copy of the MREA (red) book. A business "bible" to many and the essence of their success or the "SHIFT" book, which provides you with 12 clear ways to succeed. - my compliments.

Also, let him show you with numbers how our beach office is in fact top in Miami Beach (above all other top names), and how joining this winning team is in your best interest.
Web Reference:
0 votes Thank Flag Link Mon May 30, 2011
I would suggest also taking a look at eXp Realty. eXp Realty is established in Florida and offers 80% commission splits. There are no monthly franchise or desk fees. There is just a small monthly technology fee of $50 that gives you email, wordpress blog hosting and support, CRM solution, weekly training classes through our virtual office, paperless transaction management, direct deposit, IT support and more and a yearly education fee of $380 which is paid for out of your first transaction each year. All of this would cost much more than $50 a month if you paid for it on your own. eXp Realty also has a mentor program for new agents where you would be paired up with an experienced agent in your area for your first 6 transactions. eXp Realty also offers revenue sharing if you are interested in helping to recruit for the company, but this is not required. The training program offered through eXp is second to none. Here is a list of some of the classes held weekly:

SEO Coaching
CRM Training
Real Estate Sales Training
Lead Generation Training
Contract Writing
HTML/Website Training
Motivational Speakers
0 votes Thank Flag Link Fri May 27, 2011
I second Tom's advice! With 13 years in the business, I joined the Keller Williams Miami Beach office 2 years ago after interviewing many of the brokers on the beach. I have been with a couple of large firms and a small, independent company and can fill you in on the merits and limitations of both. Feel free to contact me directly, Goran, and I will be happy to let you know why I chose Keller Williams over all the others... some of these reasons would be magnified tremendously for a new agent-to-be, such as yourself. The KW culture places a heavy emphasis on training which, as a rookie, you will benefit from hugely; and the MB office is in my opinion a welcoming, comfortable, productive environment, as well.

Chris Jenkins
Keller Williams Miami Beach
0 votes Thank Flag Link Fri May 27, 2011

In my very humble opinion there is only one choice; Keller Williams. The very first thing you should do is go out and buy a copy of The Millionaire Real Estate Agent which should be on the desk of every Realtor® but especially somebody just starting out.

The real estate business is not an easy one and if you are looking for an organization built around our agents with the best training you will find anywhere you have to check out Keller Williams. There are many reasons we are the 2nd largest real estate firm in the country and quickly gaining on number 1. If you would like to speak in greater detail please feel free to pick up the phone and give me a call. I am on the Agent Leadership Council in our Jupiter office and love the company and it's amazing people.

I hope this information is helpful but if you need anything additional please do not hesitate to contact me at your convenience and I will be happy to be of assistance.

Always at Your Service,

Tom Priester e-PRO
"Results Driven Real Estate"

Keller Williams Realty
561 308-0175
Web Reference:
0 votes Thank Flag Link Fri May 27, 2011
Really go for somebody who offers the best training. Suggest Keller Williams or Majestic Properties :-)

Kind Regards,

Alistair Powell, LLC
Cell: 305.815.0880
Fax: 305.675.3730

ONE | Sotheby’s International Realty
Miami Beach: 119 Washington Avenue, Miami Beach, FL, 33139

119 Washington Avenue, Miami Beach, FL, 33139
1451 Ocean Drive #104, Miami Beach, FL, 33139
1537 San Remo Avenue, Coral Gables, FL 33146
888 E Las Olas Boulevard, Ft Lauderdale, FL, 33301
328 Crandon Boulevard, Key Biscayne, FL 33149
0 votes Thank Flag Link Thu May 26, 2011
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