Question Details

Ben Vorspan, Real Estate Pro in Studio City, CA

need door knocking letter/script suggestions

Asked by Ben Vorspan, Studio City, CA Thu Feb 13, 2014

Im helping my clients sell their house, and we have multiple offers (yay!)

Problem is, the house they were going to buy, and were in escrow on, fell through and is now under contract with another buyer. So, I need to find them something else.

They need to be walking distance to their place of worship, so we're talking about within a half mile of that particular corner. Additionally, one of the residents has had knee problems, so the home needs to be single story.

I was wondering if you have any advice, or a sample letter/script for door knocking the neighborhood to see if anyone is thinking about selling.

I hate door knocking in general, though I feel like having a genuine motive makes it a little easier (than just trying to pick up sellers). How can I get people to listen and not shut the door in my face, or toss the letter without reading?

thanks!

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Answers

4
I would call around the neighborhood that your buyers want to live in first and just ask if they know of anyone that might be moving . Then I would follow up with thank you cards and my contact information to those people I actually spoke to and follow up by door knocking to one level homes around the neighborhood you need. When you do go door to door, just keep it simple and bring a leave behind a card, a flyer or something about you.
0 votes Thank Flag Link Fri Feb 21, 2014
Send this letter first. Carry this letter with you as you door knock. The response will be, "Oh, this is FOR REAL!" (confirmation they received and read the letter) What happens next will be up to you.---------- https://drive.google.com/folderview?id=0B1HcEh3-A7QDdDRjejBN…--- Formatting changed slightly in the conversion to PDF. (some cutoff) You will get the idea though.
0 votes Thank Flag Link Thu Feb 13, 2014
thanks for re-posting. it worked that time.
Flag Fri Feb 14, 2014
Click on 'Has the Thought..."
Flag Fri Feb 14, 2014
hate it when that happen. (regened share link) Give this a shot.
https://drive.google.com/?tab=mo&authuser=0#folders/0B1HcEh3-A7QDdDRjejBNZ1R5M0E -------
If not successful post an email address here or send me: alldunedin(at)gmail.com I'll send a pdf or word version which ever you prefer.
Flag Fri Feb 14, 2014
the link isnt working...
Flag Thu Feb 13, 2014
I will keep the letter up for a day or two.
Flag Thu Feb 13, 2014
Ben,
First, congratulations for going above and beyond what most agents will do for their clients. I would emphasize in any contact that you are working with a specific client who has targeted an area and that this is not a generic contact for any and all listings.
Almost anything you do in this process will set you apart. I would discuss your clients desire for the neighborhood, but not mention the reason for their preference, as it is a fair housing issue that could come back to bite you.
Identify all the potential 1 story or 1 story with basement homes. Create a list and make notes as you go, you'll need these later. Have a general idea of value, but avoid mentioning a specific price until you are able to view the home and assess it's size, age, condition and the comparables. Tell the story about the neighboring home they missed out on and how this is your motivation for knocking.
I would create door hangers to leave at homes that you don't make contact with that you can still leave with your contact information and a description of what you're looking for when you are able to meet someone.
1%-2% is a good return on mailers, so chances are you won't have much success doing that alone. A campaign of mailers, door hangers and knocking will give you the best chance of finding a home for your buyer and making one heck of an impact on an area. You'll likely have returns on this effort for years to come if you do it right.
Best of luck, just do it as soon as possible.
0 votes Thank Flag Link Thu Feb 13, 2014
Write a short letter with your buyer's wants/needs in a bullet point format. State that if the prospective seller already has an agent, to have their agent contact you to schedule a showing. The part about having their agent contact you adds the needed authenticity and shows you have real buyers and you're not just put there trolling for listings.
0 votes Thank Flag Link Thu Feb 13, 2014
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