Question Details

Anthony O'Co…, Real Estate Pro in Gilbert, AZ

looking for a good letter to expired listings

Asked by Anthony O'Connell, Gilbert, AZ Wed Jan 4, 2012

I was looking into testing the expired listings market in my area this month being a new year. Does anyone have any recommendations on a successful expired listing letter or program?

Help the community by answering this question:


Here is one I use. I do follow letters to the same prospects with a different content. This is the initial letter.
Dear Homeowner:

Did you know that 60% of all the homes that enter the real estate market end up as expired listings? Unfortunately, statistics like this only serve to tell you that you are in the majority. If you would be willing to give me your insights into why your home hasn't sold, I would be willing to give you my suggestions on how I think it could be sold. This will give you the opportunity to see if I might be the Realtor who can help you get your home sold.

You may not give much thought to how other agents in your marketplace view the agent you hire, but it does make a difference. When I prepare a market analysis for my sellers, it is accurate and current. I will not take an overpriced listing, just to have in my files. The information in the MLS will be truthful. Other agents trust that they can show my listings without wasting their time. They also know that I will cooperate with showings, return phone calls promptly, assist with arranging inspections, and generally do my share of the work once buyers and sellers have reached an agreement.

My primary goal is to sell your home. It doesn't matter who brings the buyers, as long as the buyer has the means to make the purchase. No one agent can reach all buyers in our marketplace. That is why I put every effort into marketing to other agents and prospective buyers.

I have enclosed a list of how I could market your home. Please call me at your convenience and we will arrange a time to visit your home.
8 votes Thank Flag Link Wed Jan 11, 2012
Thanks for all the recent responses!

I use a publisher program and power point program to generate my own designs and content. It is important to be ethical and follow all guidelines in your area regarding advertised materials. What you write is most important...less is always better...spell check and triple check everything. I've been using these programs for many years and I find them to be effective marketing tools for advertising and presentations. I've updated these programs along the way and they've worked very well in past markets and in the current market. I've never spent thousands on third party advertising options. These programs are powerful for advertising and presentations. However, the content is the most important aspect of any piece.

I've managed to avoid the ongoing "hype" of spending hundreds, thousands on super websites, newer technologies, newer lead generating software so forth and so on. I use technology where it is needed and most beneficial for my business. Reinventing the wheel has costs many agents thousands in this industry with little return. If anything is be learned in this industry it is to never loose focus of the basics, individuality, common sense, and the awesome power of simplicity.

If any agent out there is taking short cuts and spending hundreds to obtain business and not achieving their personal/business success level, I would suggest to stop. Get off the treadmill, refocus and find your center/core and start your business from that point. You may be amazed at what you learn about yourself. Good luck and I wish all the best in your endeavors!
3 votes Thank Flag Link Fri Oct 11, 2013
I used a post card instead of a letter--it's bright, colorful, to the point and stands out in the sea of letters sent by agents.
3 votes Thank Flag Link Tue Sep 25, 2012
post cards are the way to go - they are read or filed away - I get calls years later
Flag Tue Jul 28, 2015

Would you send me what post card you use? Most appreciated!
Flag Tue Oct 14, 2014
Hello Jubi,
Can you send me a copy of the post card that you use so I can get an idea.
Thank you, my email is
Flag Wed Jul 23, 2014
Hello Judi, Will you mind sharing a copy of the most recent post card you utilize? my email is
Flag Tue May 20, 2014
Judi, Could you please email me your postcard. My email address is I guess the postcards work much better because sellers tend not to open the envelopes.
Flag Sun Feb 23, 2014
What does your postcard say?
Flag Wed Jan 9, 2013
Hello Anthony,

I had a good letter from Realty Resources. I will see if I can attach it and send it.
2 votes Thank Flag Link Wed Jan 4, 2012

Would you please forward a copy to me as well of the letter for expireds? Most appreciated!
Flag Tue Oct 14, 2014
Yes! I sure would appreciate one too. Thank you
Flag Thu Jul 17, 2014
Hi Anthony,
Sounds like you've produced a great letter. Please email me: Thank for HELPING everyone!
Flag Thu Jul 17, 2014
Akil, sorry, I didn't include my email address on the previous comment. It is
Flag Tue May 20, 2014
Hello Akil, will you mind sharing it? I was using a letter that gave me great results in the beginning, but now it does not.
Flag Tue May 20, 2014
Have you had good results with your letter? Would you share it? Its a hard and long process to get an expired.

Flag Fri Feb 22, 2013
Is it better to use a postcard or a letter to contact expired listings. If it is a postcard what should I say to get the seller to call me?
0 votes Thank Flag Link Mon Jul 6, 2015
Hi Anthony. Did you get the expired letter? if so could you send it to me please. My em-amil: Thank you
0 votes Thank Flag Link Mon Sep 24, 2012
Would it be possible to get a sample brochure for expireds? so I could have an idea as to what info etc. to put into my own expired brochure. Thank you, Jon
0 votes Thank Flag Link Thu May 31, 2012
Thanks Akil, I am always looking for ideas and systems that work. If you could it to me that would be great. My email is Thanks!
0 votes Thank Flag Link Wed Jan 4, 2012
Please send me a copy of the letter. Thank you so much
Flag Tue Mar 18, 2014
Hi Anthony, Did you received the expired letter? if so, can you share it with me? Thank you.
Flag Mon Jan 27, 2014
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