Rick Stroud, Real Estate Pro in 29662

how many leads should you be able to get per month from each listing you have ?

Asked by Rick Stroud, 29662 Sun Dec 9, 2012

Help the community by answering this question:


The number of leads is dependent on real market activity and YOUR effective marketing.
If you can not get the (times 10 number, your marketing is NOT working. If your marketing is working this is the formula to apply for monthly expectations.:
((((Market activity x 10)*.3).2) .1)
Market activity = style sales + price point SALES per month
$350,000 - 60
4/3//2 -31
(91 * 10) 910 (level 2 interest) leads (Interactive results ONLY!)
910 * .3 = 273 sign ups (level 3 interest) Incredibly message/relationship dependent.
273 *.2 = Respondents (Hot)
54.6 *.1 - 5.4 clients (example)
Now, how many of the 5.4 closes depends on your client selection criteria.
If you are not combining price point and style in your promotions, modify the formula accordingly meaning leave out either the 60 or the 31 in the example above.
Go ahead and plug your numbers in. You will need to do some data mining but the numbers as they apply to you, ARE available. It is easiest to apply to your current listings.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
1 vote Thank Flag Link Mon Dec 10, 2012
Great answer Annette!
All depends how well it is marketed, if it is just a sign in the front yard, no exposure~ I doubt that it will help to sell a house and/or get leads. Right now I try to reach an agent who is marketing 200 condo building. There is NO info online or even in mls! Weird. Never had such.....He has one listing and it said: ''we have a lot of options, prices start from 425k and up''~ nothing else....I called him, sent two messages to get me any information on available condos~ still nothing. I got answer on Sat( two days ago!) ''when i'm back to my office on Monday, I'll send you what we have''. wtf? ( pardon my language) My clients are out of the country, they saw this new building online( he's been selling it for two! years), they want information and if they like they are willing/able/ready to buy.
Flag Mon Dec 10, 2012
You should get plenty of leads from your listing if it is priced right. Overpriced homes will probably not produce any leads.
1 vote Thank Flag Link Mon Dec 10, 2012
In my experience, I get frequent, and pretty steady (can't give an exact numer) internet inquiries on my listings - most are generated from either Realtor.com or my company's website...........this year those leads have resulted in me selling 3 of my own listings (yes, dual agency is alive, legal and well in NJ)...ranging from 560,000 to 785,000 to 1.1 million............In each case, when contacted, I explained dual agency - what I can and cannot say........and gave each person the opportunity to find a buyer's agent.....they all declined, and were comfortable working with me.
Just showed a 1.275 listing yesterday to a couple who reached out from the internet.
There are also a number of inquiries that go no further than a quick reply to an intitial email.

As an aside - the dual agency controversy always pops up online, but just to share what 1 buyer told me when I asked him why he was refusing the option to find a buyer's agent, and preferred working directly with me.....he said he already had gone that route, and HAD a buyer's agent. he didn't think they worked for him.....said he still had to find listings on his own online..................he believed the listing agent was more motivated to get the house sold....and it was easier to cut to the chase....those were HIS thoughts, not mine - just thought I'd share them.

So..............since an increasingly higher percentage of buyers begin their search for a home online - it seems natural that is becoming commonplace for those leads to increase.
1 vote Thank Flag Link Sun Dec 9, 2012
OK Rick Sorry to Answer a Question with a Question BUT....

How Many Good Location Location Locations do you have Listings in?

With Buyers + Sellers with us.... we like to stay 60/40 Buyer/Seller

Enjoy the Holidays!

Web Reference: http://www.HomeCatch.com
0 votes Thank Flag Link Mon Dec 10, 2012
Leads, am agent's goals, and the definition of what a lead actually is will govern the total count, however when it comes to closed sales, there is a lot of data on your subject.

On page 150 of Gary Keller's best selling 2003 book The Millionaire Real Estate Agent, the "Natural Balance of Seller and Buyer listings" graphic details 5 subsets of seller listings sold balanced by buyer "listings" sold.

The book was based on a survey of more than 10000 agents nationwide and here are the findings:

$40K GCI = 4 listings, 6 buyers
$80K GCI = 8 listings, 11 buyers
$150K GCI = 15 listings, 16 buyers
$250K GCI = 25 listings, 25 buyers
$750K GCI = 64 listings, 56 buyers

"The graphic illustrates that, as an agent's business grows, her percentage of listings grows as well...our interviews with the best agents in the business have led us to believe that a seller listing properly marketed will consistently yield one or more buyer sales..."
Web Reference: Http://intowninsider.com
0 votes Thank Flag Link Mon Dec 10, 2012
My experience has been If the properties are priced at or slightly below FMV and the marketing is of good quality via Internet then you should receive quit a lot of leads. I keep in mind that I have about 3 seconds to present a good and true visual impression of the property via Internet. interested buyers will then take the time to review the listed information. In today's market there is a trend of unrepresented buyers taking advantage of Open Houses and I typically receive at least 3+ leads per property.

Keeping track of the constently changing trends of sellers and buyers is important. No amount of good marketing will produce great results if the product (property) is priced too high. Know your market, price it right and potential buyers will come and your leads will increase. Good luck to you!
0 votes Thank Flag Link Mon Dec 10, 2012
Interesting question.....

This depends on a number of considerations including:
the marketing campaign
location of the home
visibility of the home
price range
company listed with
open houses
internet visibility
and what one would consider as a lead.

An actual number would be pure guess work......
0 votes Thank Flag Link Mon Dec 10, 2012
I would say you should get enough leads to get the property sold. There are no hard and fast rules that I know of so I can't wait to other's replies to this question.
0 votes Thank Flag Link Sun Dec 9, 2012
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