There are a million people out there who are willing to take the hard-earned money of real estate agents. People who promise the moon if you give them a few hundred dollars.
There are no shortcuts in this industry, just hard work and lots of time spent. Pretty much like any other business.
These motivational gurus with all their master plans are a bunch of hogwash. Save your money and do what seems obvious: Give great service, prospect, farm an area, work open houses, call expireds and fsbos, etc. Above all THINK FOR YOURSELF AND BE CREATIVE.
If you need an outsider to motivate you in real estate for pay, you're in the wrong business.
There is no magic wand in the RE business, every market is different and it changes year to year. My favorite RE trainers are Roger Butcher and Craig Proctor, they seem to know the real world business. Brian Buffimi is good also, but longer to see results, and Mike Ferry, well he has great success in the old school traditional RE market but in my book he is a down right idiot with his crap attitude!
I still use a few techniques I learned from Craig Proctor, but remember he is from a Canadian market, very very different here in the States.
RE/MAX Bay To Bay
Yes, he is a real person, I have listen to his seminar, but did not buy into it. Like other has said, you have to fine what works for you. You made need a coach to get going, or you can join a company that has all the tools to teach you how to get going. But some times that dose not work, you have to work at it. It is a hard business and it has its up and downs like any thing you may do.
I am not afraid of spending my budget to help me make the best of it all.
I did receive all the information on Craig proctors system yesterday and took the time to read it.
Its quite annoying as it goes on and on about how wonderful it all is, there is nothing about how to!
which I was not really surprised by, this is what the ad said-
"Craig's Free Book and CD which will show you how to earn more money with less effort in real estate"
I am really not sure if I would buy this as I have been in this situation in the past where you are sold a system, and then you reallise that you have to work it to the letter, and it does not work for everyone.
But $495 to start off doesnt seem to much. Then reading more I realise that is just the start of the money you need!
Maybe they should include that in the material - What the real end cost will be if you follow this system!
Maybe someone could just be really honest for once!
I tend to agree with at least one of the respondents, there are far too many "gurus" that are quick to take your hard-earned money and offer little in return, other than plenty of common sense. However, this fellow not only has real-world experiences that lend themselves to what is akin to "field-testing," but also has the organizational structure for his entire line of work that demonstrates how effective "his" system really is. Keep in mind, however, that any system is usually something that a deep thinking person may have had the foresight to put it together in a way that worked for him (in this case), and who was able to "package" it for the rest (and of course be able to market and sell it to people in the trade). You can't fault this Canadian fellow -- enterprising, hardworking, savvy, and smart -- for finding a need then filling it, and making money while at it.
On the other hand, for anyone willing to embark on a similar journey in their local service area, New Jersey included, you'll find that like anything innovative, some things will tend to work better than others, but, unless you try it, you won't be able to prune those things appurtenant only to you and your market from those, say, in Canada. But, people are people, selling is selling, houses are houses, and needs must be met. Craig Proctor's system (and by no means is he the only fellow who systematized the operations of his realo estate business -- check out Century 21; Mason McDuffie; RE/MAX; Intero; and as of late, Keller Williams -- they even wrote a book about it!), is effective, and when all the components come together, a money making machine.
It is a way of doing business that far too many entrants into real estate never grasp to their own demise. This profession is fraught with unprepared neophyte that cause unsuspecting consumers to lose far too much money by experimentation.
J. Mario Preza, CRB, CDPE, Broker
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Yvette, I'm going to give you a thumbs up so you will receive notification...and ask you to update us regarding your CP decision and experience. Five years is an adequate trial period. :)
Washington DC Metro
The entire thing is built on the idea that your average sale is going to be at or above the average sale price of a home in America of $270,000. If the prices in your area ring in at about half of that or less...then the entire thing falls apart.
Brian Buffini, mentioned below, has different systems that also use "unique selling propositions", but stressed client service rather than get in the door quick. Joe Stumpf's Real Estate Marketing University does the same thing. Both are great training systems.
You might just do as well picking up Loren Keim's book "Real Estate Prospecting". He outlines many great systems for less than $20. It's on Amazon.
While i must admit that I have subscribed to Craig Proctors mailing lists, I have found it much more cost effective to follow Danielle Kennedy and /or Floyd Wickman selling methodolgies.
Love and Peace,
Franncesca, Realtor, ePro
One key point here... I know everyone here has gotten hundreds of emails from companies about direct response websites, search engine optimization, 1800#s etc. I will tell you That Craig Proctor pioneered most of these for use in our industry and everyone saw what he was doing. I have never been told in 4 years that his system will make me rich. Its all about systemizing your business to run like a machine and get your life back. We all know that this business can drain your life away. I never saw my kids before this system. While I sit here typing I laugh, because I just received 7 more leads and all of them contacted me. I will go into the office with 7 new prospects to call tomorrow. My business now runs like a business. An absolute wonderful feeling.
Note as well that Dave Jenks just spoke at the superconference in April, and Gary Keller has spoken for Craig as well. The excellent book " The Millionaire Agent " by Gary Keller is almost exactly what CP teaches.
I promise you that I can now generate leads at will. Hundreds of leads....They are all taken care of by my automated systems. I call the ones I want and sell them houses like clockwork. Dont get me wrong, I have the same problems that we all have in Real Estate, I just do not have to worry about getting business, and servicing them as its all done for me.
Last point.. Do what works for you. I have spent money on all the other systems, and I sincerely tell you that as good as Buffini and Hopkins are, they still preach alot of tough it out old school principals. Dont get me wrong, they are great trainers, but all of the new things they have both added were because of Craig Proctor. He did them first. I have been to Craigs office, I met his staff. My coaches have built identical systems. This is very much for real. But I stress that you need to do what is right for you. I just wanted to make the point that this is in no way a scam. The agents involved are an unbelievable breed. Very sharing.
If you dont want it, dont buy into it. Your Loss.
Hope this helps...
Good luck in whatever you do. Its a tough business without a system and constant training.
What I have discovered Yvette, is that new agents normally have a lag time in finding out about how the real estate industry works and one of the things that I have found out that they may not learn about for years is about how to get and complete the Broker Price Opinion (BPO).
Now, I am not sure if you are a pro or a new agent, but this is something that you can learn about pretty inexpensively or even at little to no cost to you other than spending some time doing the research about BPO;s on the internet, but I would highly recommend that you do research them ASAP.
Broker Price Opinion completion can be a two pronged sword for an agent. First they can get paid for completing them and then sometimes they can also get a listing due to the completion of the BPO, depending on several factors.
My only wish, is that someone had told me about BPO's when I first started in the real estate business.
I sincerely hope this helps you in some way with your real estate career Yvette.
The bottom line on this subject is this: Give your clients first class service and you will not have to read any books or buy anything at all to be a success.
Get the book or don't get the books...I don't really care. It won't make me or cost me one cent more whether you do or don't. Scam....really, you totally crack me up.
Good luck to you. I hope you have whatever kind of business you are looking for.
As for everyone else, try the Millionaire agent book...if you feel like you wasted your time reading it...I will buy it back from you. Just send me an email if you buy a copy and it was a waste of your time. (not you Bill...don't buy it, it is probably a scam like you think anyway)
How much of a referral fee are you getting for pushing those books? Everybody knows those things are scams...As I stated in a previous post, if these systems are so great, why tell your competition. These are just another get rich quick scheme. If craig proctor is not a scammer, then why doesn't he come on here and defend himself and his "system". Why would anyone with a proven system tell their competition. I have a proven system. Pay me a couple hundred dollars and I'll tell you what it is.
However, before you spend a bunch of money on someone's system, you really need to ask yourself...what do you like to do? Where does your business come from (or where do you want it to come from). If you want a FREE start...get the book, 'Millionaire Real Estate Agent' or 'Shift' by Gary Keller, Dave Jenks and Jay Papason. I will tell you that since this book was released I went from working 60-70 hours a week to 10-15 hours a week. My production level has gone up (and in our down market we didn't drop 25% like many around us). We just had our 2nd best year in 17 years...and that book helped me re-organize my business and help me get focused on the right activities. Next, you may even want to consider hiring a business coach. It looks expensive on the front end, but you will probably spend that much buying a bunch of systems that you may not ever implement anyway. A personal coach can help you evaluate your situation and the right coach will make sure you are implementing only systems that generate at 5-10 times return on any money you spend.
The best thing I can advise you to do is fist, get those two books and read them 4 times EACH! no less than 4 times. Then find successful agents you can network with and learn from those who have been there before you.
The main reason you are going to find people didn't like his system is because they didn't actually follow it. They only did this or they only did that they did not do the whole thing. They either didn't want to spend the money to make the money or they thought they didn't need this.
We paid for the coaching program and when we ran adds and we had a disappointing turnout we called our "coach" and he analyzed the add and we made the changes that we needed and sure enough the add worked thanks to the "coach" helping with what we were supposed to do.
If you are a know it all and think you know a better way or have your own ideas do not pay for the system you will fail. You have to follow him to the tee.
Like I said I am no longer part of his "coaching program" nor do i get paid or any incentive to write this. I am just tired of these people writing things when they don't really know. They have never done it.
Craig does make money for hosting the seminars and I am sure that he makes a cut from the hotlines and websites, once you know what they are have a developer recreate them for yourself if you can figure out how to do that. But you have to understand that physcology behind the marketing before you go off and do all that.
Craig is not worried about his competition he has locked up his market area. He has agents all over the united states that he is training and that have become huge agents because of his system and I know that if it wasn't for his marketing system we wouldn't be where we are.
Also these people who are saying you must work hard... this system doesn't take hard work out of the scenario. You still must work hard he just has a direct response funnel marketing technique that is a amazing way to market.
Because of Craig we branched out and in addition to our successful real estate company we also have a insurance company, Active Asset Management Co., and a Mortgage Division. And we are only 25.
People who say that these stories are "to good to be true" are simply just old school and refuse to move into the new era of marketing and technology. Craigs system is better for the agent to stop waisting time and better because the client is more well taken care of.
You are more than welcome to email me or call me. 407-610-0772 or Email : DeniseAdkins@faimail.com
I am replying to Bill's reply. It seems that perhaps Bill is a Realtor but I am not sure. I realize that that is his opinion and I respect it but he shouldn't call everything scams. I belong to Brian Buffini and I do not work for them and have no financial gain in saying that I think he's great. Brian really inspired me and helped me become a great Broker. There are some "scams" out there but you shouldn't lump everything into one catagory. It's also very negative. Just "my" opinion.
RE/MAX ACTION REALTY
(215) 669-0589 Direct
(215) 358-1100 Office Ask for Renee
http://www.reneeporsia.com Where you can your free market snapshot
"oh by the way, I am never too busy for any of your referrals"
I'm sure that anyone who gets the Realtor magazines have seen the ads for the past few years.
Yvette, any knowledge you can gain is absolutely beneficial, HOWEVER, as far as I'm concerned, just don't pay for it!
There's enough FREE information and seminars available to you. Just start reading and attending....
Brian Buffini much better. You should check him out. He is coming to Philadelphia in June. Let me know if you need more information.
RE/MAX ACTION REALTY
(215) 669-0589 Direct
(215) 358-1100 Office Ask for Renee
Best of Luck
Total crap! Don't buy any of it. The basics are well-known, much discussed, and invariably work! Why are real estate agents so damn gullible?
I will say that I have switched, yet again, to Keller Williams version of a personal website. I have found it to be the most comprehensive that I have used. I can't say that my business has been wonderfully enhanced by any of them but, just like newspaper ads, they seem to be needed to get your name out there and to be able to say to clients that you have an active website of your own.
As far as Mr. Proctor's training goes, Keller Williams has a ton of programs with similar goals. I have been in the business for close to 14 years and for the last three with Keller Williams. I am very happy there but some people find other kinds of offices rewarding as well.
Best luck with your real estate career, if you choose to follow one.
My guess is that you are not "just looking" but you are (or would like to be ) a "real estate pro".
I recommend a couple of things:
The Millionaire Real Estate Agent
GaryKeller, Jay Papasan, and Dave Jenks
Visit http://www.millionairesystems.com for some great downloads (free).
The fact is that there are many people out there marketing to new agents. Some of their offerings are simply predatory, some are useful, and some are better suited for certain types of agents (established, investment, commercial, etc.).
IMHO selecting the right company is key. I like Keller Williams. Craig is with Re Max. You need to make your own decision.
Post more questions if you have them.