Agent2Agent in Kentucky>Question Details

Roger &…, Real Estate Pro in 40509

Why am I not getting leads from zip code 40503 where I "bought" 75% of the zip code?

Asked by Roger & Christal Browning, 40509 Mon Jul 23, 2012

I have been trying this program for about 6 weeks and it costs a lot for what I am getting. What are other agents experiencing?

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Answers

3
Emily Erekuff’s answer
Hi Roger,

Our data shows that you have received several leads in the 40503 zip code. These might not be tracked as part of your Local Ads leads, but are likely influenced by your ad. I'll ask our Customer Service team to give you a call to review those leads with you and to see if there are ways that you can optimize your ad to generate more leads.

Best Wishes,

Emily
0 votes Thank Flag Link Tue Jul 24, 2012
The format for Trulia AND Zillow do not allow the advertiser (you) to optimize the space.
It is INCREDIBLY important for those purchasing such space to understand the basic tenants of advertising and Big G's SEO tutorials.
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What you are buying can not possibly work (for lead generation) according to those who are experts in the industry, Big G and Hubspot. The follow results are typical of customized ads placed on highly traffic websites. Trulia and Zillow do not allow optimized ads therefore the results will me MUCH lower. So, the following are best case scenarios.
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Besides a fatally flawed process, lets crunch a few numbers.
What is the number of visitors to the site for that zip code, (not hits, impressions or views) Lets use 30,000 INTERACTIVE (these are the only ones you want to count) visitors.
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30,000 x .75 (your prorated share = 22,500 could see you ad.
Visitors x 0.005 = potential leads (these are the only ones who statistically will act upon seeing your placement ad)
22,500 x .005 = 112
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Potential leads x (landing page conversion rate) 2% on a really good day.
112 x.02 = 2 lead conversion monthly
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Subscriber costs / 2 = cost per lead
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The 2% conversion rate is on a good day when the advertiser has the option of customizing their ad to allow the website visitor to self select.
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Your pic plus a phone number has ZERO chance of compelling a visitor to click through in an already meager environment of unqualified buyers and sellers.. If you can not attach a customized headline to your ad, in any advertising forum, you are wasting your money in regards to lead generation.
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So why do agents lay down their hard earned money for print ads and aggregate websites?
It is not for lead generation.
0 votes Thank Flag Link Tue Jul 24, 2012
Hello Roger,

How many hits does the zip code get an average per month? There may be a good reason why 75% was available for you to purchase, it may not be a very busy zip code for hits. The more hits the more possible leads.

I bought a small share in one of the local zip codes in my area, it was not the most actvie which again is why it was available. I did get a few leads but nothing that developed into a closed sale.

Perhaps you should by smaller shares in zip codes that are more active. Maybe spreading yourself out will yield some productive leads.

Best of Success to you!!!!!

Kawain Payne, Realtor
0 votes Thank Flag Link Mon Jul 23, 2012
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