In my experience, there is Staging and there is staging. Staging, with a capital S, is a professionally orchestrated enhancement of the home and the seller pays for this. If you educate your seller properly, they will fall all over themselves to have this done (that is assuming we are not dealing with a short sale, where the seller does not profit). One way to educate your seller is to take them to see a staged home and a non-staged home, watch their reaction, and then point out to them that even they were more attracted to the staged home (which is almost always the case). I also maintain sales records of staged vs non-staged homes in my area. Staged homes sell for higher prices. Explain to you seller that buying is 90% emotional and only 10% logical.
Staging, with a small s, could also be referred to as declutter. Here, you walk through the home with your client and educate them on what will make the most impact. I will often provide them with a few silk plants, some nice towels, and even boxes to box up the excess. Remind them, they are selling, they have to pack anyway, now is a good time to pack up everything they will not need in the next 60 days. I use this technique on my short sale listings with great results. My short sales sell at or above asking price, usually sell in the first week on the market and that is the case even though I always price them at market. This helps with bank approval (most of my short sales have sold for more than the short sale lender's appraised amount) and shortens the time that your client is having their credit damaged due to late payments on their mortgage (if they are in fact in that position).
Either type of staging is beneficial and I highly recommend that you collect the data to help you educate your clients. It will make this part of your listing presentation powerful, and trust me, it will be something that most agents don't do in a listing presentation. Everyone comes out a winner when done right. Dare to Dream.
Shel-lee Davis, CDPE
Your Real Estate Consultant for Life
RE/MAX Palos Verdes Realty
Think of it this way - a physician may suggest that you join a gym, but they won't pay the membership nor buy your sweats and sneakers.
I ended up here on trulia.
So far All I found was,...
and the ones on this blog.
The interior designer on the website above has credentials.
What credentials should we be looking for?
Has anyone had any success.
So Cal Homes Realty
In New Jersey and from my experience very few home sellers are willing to invest in pro. staging their house. I provide advice and documentation for them at no cost, as part of my listing package.
To answer your question, normally the owner of the property pays the cost to stage a house.
In today's real estate market you only have one chance to make a great first impression. With being the owner of S.A.C. Interiors we specialize in Home Staging. The homeowners pay for the cost of staging the property. But now that we are going into a new year. Look for Interior Designers, Decorators and Stagers in your area. Usually these people run specials or they may have promotions going on where they maybe able to give your clients free or discounted consultations.
If your looking for a stager check out staged homes or look for an ASP.
If you think a house really needs it and the seller is reluctant you could offer to have them pay for it and split the cost at closing.
Jes Sierra, B.Sc.
Century 21 Beachside RealtorsÂ®
Chino Hills, CA
Staging is a great marketing concept, but in this market, some properties are on the market for several month and you are running up and very nice bill.
I heard diff. stories from other agents, they split the cost 50/50, but you have to realize, here goes your commission check.
I personally believe, in pricing the Property Right or below Market Value, so you can get multiple offers from day one .I think this is more practical and cost effective
for your Clients...
Ryan Gussman, Realtor, SRES, e-PRO
Altera Wilson Real Estate
Northrige, CA 91324
I will most of the time assist my clients with the cost related to staging a property provided certain terms are agreed before we move forward with the listing and future sale of the property.
Have A Wonderful and Very Productive Day!