There is still some print advertsing I see as useful, however, more for image than as a way to promote properties.
While I don't have to pay to have my listings promoted (my company does), I do pay for print ads for my personal promotion. I have found that one's presence in the local newspsper still serves a useful purpose - it goes to image. People will stop me while I am on line at the bank or in the grocery store, and say they have seen me in the paper. I have had people say, "Oh, you're a realtor, right"?
Local newspapers do get your picture out there - in MY area, anyway, I can't speak for anyone else. I have actually gotten listings from people who saw my ad (believe it or not, one said they called me because they liked my smile!), and called me to list their homes. (note to others - it doesn't hurt to have a smile on your business cards!)
So........I wil continue that print ad avenue - if it ain't broke, I'm not going to fix it! (not to mention the price of advertsiing there is very reasonable).........otherwise, the internet is certainly the pace to be.
Have a great day all..............
Most buyers are searching online nowadays, you may want to spend your time, energy and money to online ads but I suggest you to test it before signing up with any long term ads. Be careful, you can spend a lot of money easily...
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