Question Details

Nancy Doyle, Real Estate Pro in Cape Coral, FL

Who has stopped using print ad and gone totally to the internet?

Asked by Nancy Doyle, Cape Coral, FL Mon Feb 8, 2010

Just wondering how many agents have stopped print ads all together and concentrating more on just the internet. If so do you buy leads or spend more on seo and your website.
Thanks for reading..

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My company has allocated the larger precentage of marketing dollars towards the can you not? However, there is still some print advertsing for homes, but it is minimal.....we even rely, primarily, on the internet to advertise our public open houses these days. We are not "totally" on the internet, though.

There is still some print advertsing I see as useful, however, more for image than as a way to promote properties.

While I don't have to pay to have my listings promoted (my company does), I do pay for print ads for my personal promotion. I have found that one's presence in the local newspsper still serves a useful purpose - it goes to image. People will stop me while I am on line at the bank or in the grocery store, and say they have seen me in the paper. I have had people say, "Oh, you're a realtor, right"?

Local newspapers do get your picture out there - in MY area, anyway, I can't speak for anyone else. I have actually gotten listings from people who saw my ad (believe it or not, one said they called me because they liked my smile!), and called me to list their homes. (note to others - it doesn't hurt to have a smile on your business cards!)

So........I wil continue that print ad avenue - if it ain't broke, I'm not going to fix it! (not to mention the price of advertsiing there is very reasonable).........otherwise, the internet is certainly the pace to be.

Have a great day all..............
0 votes Thank Flag Link Mon Feb 8, 2010
Hi Nancy,
Most buyers are searching online nowadays, you may want to spend your time, energy and money to online ads but I suggest you to test it before signing up with any long term ads. Be careful, you can spend a lot of money easily...

1 vote Thank Flag Link Mon Feb 8, 2010

Essentially, I rely on my referral network, my existing client base, and open houses.
1 vote Thank Flag Link Mon Feb 8, 2010
I very rarely put and ad in print. I do not buy internet leads. I spend more time on SEO and web marketing/strategies which is at the end more costly than prints but this is where buyers and sellers are...

Cathy C.
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0 votes Thank Flag Link Tue Feb 9, 2010
I haven't used print advertising since 2006. I have put all of my efforts to my online presence and it has worked well for me. I have 5 blog sites, one web site and one site that I pay for advertising through a PPC campaign. I have closed more business with my own organic internet marketing.
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0 votes Thank Flag Link Mon Feb 8, 2010
I haven't run a print ad in months. I may use it minimally during our peak summer buying season but don't feel the cost is justified for the results I get. It makes the sellers happy and that is about all it does.
0 votes Thank Flag Link Mon Feb 8, 2010
I don't think you can 100% stop using one medium. It's a mix that works for me. But most of my money is invested in marketing to my sphere of influence and online. I still mix in a little print too. No newspaper though. The print I use is specialty magazines and homes magazines.
0 votes Thank Flag Link Mon Feb 8, 2010
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