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Gerard Micha…, Real Estate Pro in Gettysburg, PA

When you reach into your real estate marketing tool kit, what is the first thing you reach for, what is your "go to" marketing system?

Asked by Gerard Michaels, Gettysburg, PA Thu Feb 3, 2011

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It is good to look at what has worked for you over the last year and what has not worked. Now formulate a plan to do more of what worked and let go of what has not worked in the past. This is a sure fire way to move your forward!
0 votes Thank Flag Link Mon Nov 19, 2012
My #1 "go to" marketing system is leveraging the power of the internet to build my business. This means making sure my website shows up on page 1 for all relevant searches, a high degree of exposure through consistent blogging, and paid advertising on the major public real estate sites to name just a few.
0 votes Thank Flag Link Sun Oct 14, 2012
0 votes Thank Flag Link Sat Oct 13, 2012
Gerry, you've been in the business a while and have a very diverse background. Tell us what your 'go to' system or activity is. Replying 'the internet' is like a citizen saying, "I found you on the internet.' It is too cosmic to be meaningful.
For me, there are specific messages to place on Craigslist that will make the phone ring. However, that is not the secret weapon that I would identify as the 'go to' for a sustainable business. Let us know what you use there in Gettyburg.
0 votes Thank Flag Link Thu Feb 3, 2011
Number one, the Internet. Have at least one really good web page, write blogs, and use social networking. That is where I get most of my buyer leads. Number two, direct mailings. That is where I get most of my listings.

Tammy Hayes, Sandals Realty, Punta Gorda, FL
0 votes Thank Flag Link Thu Feb 3, 2011
I do quite a few listings. I love the internet exposure and google juice I get from adding my listings to Trulia. I also use RealBird for posting my listings. Once they are on, I blog about the listings as well - usually through Trulia and Google.
Most buyers look on the internet now before they ever call an agent. Without internet exposure, you are seriously hurting your continued success. I don't understand why so many agents appear on these sites without uploading a profile picture. I would never call an agent who couldn't be bothered to put up a picture. Does that make sense to you???? Anyway, thanks for the blog. There are interesting responses.
0 votes Thank Flag Link Thu Feb 3, 2011
I am becoming more active in RE now. Currently I have few listings, by choice, as I reevaluate what my best marketing efforts might be. I have a listing on Trulia and have been very satisfied.They go beyond "just another picture of another property" . The relevant information surrounding the listing, given in a SIMPLE format is appealing to me as the Realtor and to the client.
That said, I am also using a service called LCM Gateway(Matt Jones). It takes the client's inquiry to buy/sell and channels it TO the online services.It gives the client a choice of searching on his own or choosing a Realtor. The client feels no pressure and is in control until ready to move forward, but knows there is Realtor support and who it is.
Though supposedly is the no 1 Realtor site, and our IDX supports it, I prefer the ease and clean format of I suppose after all of THIS,that it is the best place for my use!
0 votes Thank Flag Link Thu Feb 3, 2011
I agree, most clients use the last Realtor or real estate agent they have interacted with. Meeting new and potential clients is key. I still think MLS and having listings is one of the best marketing tools out there, as a listing generates interest, marketing and meet potential clients. But how do you get them? Having a web site is good as the other agent stated, however you need to pay $$$ to ensure that you have TRAFFIC if not, the web site is worthless without traffic. I do like going to the source, more and more potential clients are using Trulia and Zillow, create a profile and start contributing and get your name out there. Consider spending some money on marketing adds on each site and see what works best for you.

Personally, to directly answer your question. Referrals. I spend 99% of my time working referrals for clients. I give them everything, every single day, on every transaction. And they seem to notice and refer me out to friends, co-works, family, and etc. It is small but it adds up.

Best of luck.
0 votes Thank Flag Link Thu Feb 3, 2011
Besides the MLS (and having great photos, detailed description, etc.), internet presence is key. Most buyers find their home either through their agent (who has access to the MLS) or the internet.
Web Reference:
0 votes Thank Flag Link Thu Feb 3, 2011
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