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Donna Schifa…, Real Estate Pro in Newburyport, MA

What social media advertising has giving you the best bang for you buck. Facebook, Craiglist, Realtor.com

Asked by Donna Schifano, Newburyport, MA Sat Oct 16, 2010

Trying to figure out the best media outlet

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Craigslist. Hands down!! I average at least 10 calls a week off craigslist ads. I think I got 10 inquiries all year off of Realtor.com when I signed up for their PREFERRED REALTOR service that cost several hundred dollars. Facebook isn't a good business vehicle for me...yet. I"m still experimenting with some of the social media. elistings.com has been a very good vehicle for me to tie in my business with social media. I can post my listings on craigslist with a click of the button. I also have my website tied in to them. You can check it out below. Good Luck!
1 vote Thank Flag Link Sat Oct 16, 2010
I don't use realtor.com more than what is associated with my MLS syndication. Facebook cannot be directly linked to a closing, but it does keep awareness of what I do in front of "friends". So far I can directly attribute 6 closings and 2 pendings to Craigslist. Although CL itself is free, there is a cost to maintaing the presence and using proper tools to secure clients. I have analyzed other tools and believe the numbers are in favor of CL use.
2 votes Thank Flag Link Sun Oct 17, 2010
Facebook, I do not hand out cards anymore, I ask "are you on facebook" and add them right there. I was amazed at the positive response I have received.

Folks social media is just that to be social, people have to get to know you, before the give business to you. At the very least you will make some new friends and they have friends, and they have friends. In this market we need friends.
1 vote Thank Flag Link Sun Oct 17, 2010
I have never gotten a good inquiry from Craig's List. Every time I post something I get a lot of spam. Facebook has been directly responsible for getting me a handful of listings so far.
1 vote Thank Flag Link Sun Oct 17, 2010
I have not had any luck with Craiglist. Almost every time I post a home for sale it gets removed or spammed. Facebook takes a lot of work and it really just focuses on my friends and relatives. I have some followers on Twitter which connects directly to my Linkedin page. I don't pay for any real estate services on any of these sites. I have read comments on Active Rain that say not to pay for Realtor.com. When you put it in the MLS it gets put on Realtor.com with the agency phone number so if a customer wants to contact you about a property you have listed, they can. So far I have had the most success with Trulia. It really depends on how you use these sites and how much time you put into it. Good luck.

Tammy Hayes, Realtor
Sandals Realty, Punta Gorda, FL
1 vote Thank Flag Link Sat Oct 16, 2010
In our area Facebook does seem to work better for home sells and my staging business...
Craigs list I only use to sell things on or look for rental property..
1 vote Thank Flag Link Sat Oct 16, 2010
I agree with Lyle that Craig's List is great for generating tenats for rental properties. I don't believe it is as good for homes for sale. Facebook is great but requires a steady presence. I think a combination of all three can work and is inexpensive to do...just requires some time.
1 vote Thank Flag Link Sat Oct 16, 2010
Realtor.com has always worked best for me , of course Floridamoves.com our Coldwell Banker Site is tops for leads on my listings and Trulia is 3rd. I don't get much from Facebook as I dont have the hang of it all yet, but hope to polish up in that area soon.
1 vote Thank Flag Link Sat Oct 16, 2010
Hi Donna,
Many have abandoned CL because of the constant spam and many scams that come with each posting. I think you still need to have a presence there because people do use it.

Facebook can be a great way to promote your business and brand yourself if you take advantage of the many uses. I've done some training on it in my market center and I explain it like this. Your personal facebook page is like your general e-mail, with all of your business and friends sending you things. Your facebook business page is like your website, It is a place to seperate your services and business and should be used to draw business. I've added my link below.

I find Trulia to be a great way to meet potential seller's and buyers. I find that the people using this forum are truly open to using agents to help buy and sell their homes.

LinkedIn is another good way to establish both client relations and network relations.

Like everything, it only works if you use it and promote it within your marketing materials. I hope this helps!--Mike
1 vote Thank Flag Link Sat Oct 16, 2010
Donna
They all work differently. In my area I find Craigslist works best for rentals and investment property. Facebook needs to be worked consistently. Realtor.com will produce better results if your listings are showcase listings and you fully populate all the information options available especially having the maximum 25 “good” photos. You should also be on Linkedin.com which is a more professional oriented site than Facebook. Finally, make sure you post lots of good photos (20-30) in your listings on Trulia and Zillow. Photos are the number 1 form of information buyers want from the Internet. If you want to be effective in your Internet presence give the people lots of what they want.
1 vote Thank Flag Link Sat Oct 16, 2010
Facebook, Twitter and Linked in. Use a fan page or create an app. There are also several listing widgets you can use for free on facebook.
Web Reference: http://www.facebook.com
0 votes Thank Flag Link Mon Oct 18, 2010
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