Question Details

Paul Juell, Real Estate Pro in Tucson, AZ

What social marketing site works best?

Asked by Paul Juell, Tucson, AZ Sun Apr 25, 2010

I'm sure this question has been asked, but I'm just curious what everybody thinks. I'm on Facebook and Linkedin, I'm still not sure what Twitter is all about. Do you get business from it? How do you use it for business without becoming a pest to your friends and family?

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Answers

6
Facebook is the only social marketing site that has worked for me, and it's worked well! I put postings up about short sales and foreclosure alternatives and I've received a number of emails from friends asking me to list their home. It's led to a decent number of listings. Linkedin and Twitter are much more impersonal in my opinion and I don't think you would be able to generate the same audience you can on facebook. At least that's been my experience.
0 votes Thank Flag Link Tue Apr 27, 2010
Facebook is a great site to use. I have had several old friends find me there and refer customers.
0 votes Thank Flag Link Mon Apr 26, 2010
I think a combination of several is best. Twitter can connect you with more local contacts. Use a program like HootSuite and set up "watches" for local communities - it really lets you connect with more than other agents. For agent connections trulia and Activerain are the best in my opinion. You have to be on Facebook with a personal page and a couple of business pages. Business pages which use to be "fan" pages are were you can niche market. I have a personal page and three business pages, one for the company, one for the area and one for relocation. I do believe you need to be everywhere.
0 votes Thank Flag Link Sun Apr 25, 2010
In my opinion, I think Facebook works the best. I don't have a 'fan' page, I just have my personal page. Because of my Facebook page, my over 300 people know what I now do for a living. All of my SOI know and get updates about my life and business on a usual basis. Since it is my personal page, I write about my family as well as business this way I'm not overwhelming them with ads and real estate talk. One day I might write how my son is doing and the next day I might post a relevant real estate article... whatever I have on my mind that day.

Twitter is a good tool too but to be honest, I still don't completely 'get it' either.
0 votes Thank Flag Link Sun Apr 25, 2010
Social networking basically gets your face in front of people, kind of like going to parties. And like at parties, it's not polite to hand out a business card unless someone asks for it. Making online social networking productive for business requires the same approach as offline networking - meet as many people as you can each opportunity you get and hope they like you. Whether online or offline, you look for opportunities to make the subtle connection between "hi, my name is Paul" and "what do I do for a living? Well, I'm a real estate agent....". If using Facebook, for example, first make yourself seem interesting as a person by expressing interest in things others are interested in. Then, link to your fan page as a footnote or mention that you are spending Saturday afternoon at that wonderful beach condo you have listed (where you are holding an open house...). That's my general take on social networking, make it social first, the business will come. One last thing: I never pitch friends and family. They know what I do, no use continuing to prime the pump as it usually harms more than it helps.
0 votes Thank Flag Link Sun Apr 25, 2010
In our opinion, the best approach may be a combination of all of the above but the true success is a direct result of how you as the user intigrates your business plan with each web resource.

Bill
0 votes Thank Flag Link Sun Apr 25, 2010
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