Let me give you my thoughts from a non-agent perspective. Flashy headlines (i.e., Now's the best time to buy!) are always a turnoff and make the prospective client feel you're overly pushy and not in tuned with the realities of the market. I would say something like, "Now is a time more important than any other to have a trusted advisor help you navigate these unprecedented times." Something that just allows the client to feel you will be more than a showy person pushing houses on them, but actually providing some needed hand-holding for scared buyers that want to get into the market.