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shayan majle…, Real Estate Pro in Burlingame, CA

What is your rate of return on online advertising? and which site/company do you use?

Asked by shayan majlesi, Burlingame, CA Tue Feb 5, 2013

for any of these sites: Trulia, google, linkin, zillow ...etc.

Thank you.

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Answers

4
The 3 best return on my advertising dollar come from 1. my own site which has take several years to move it to the top of the search engines--cost is about 2400 per year and I currently have more than 300 buyers signed up receiving listing updates; Trulia; and Zillow.
0 votes Thank Flag Link Wed Feb 6, 2013
In addition to my company web site I have my own. I try and drive people to my own web site. It has a search engine to search for homes and a host of other things. Cost is about $1,500 a year and generates at least $20k a year in income. I think linkedin is worthless for real estate. The others are fine, but I don't pay for a perferred spot or designation on any of them. I think realtor.com is the biggest waste of money. I'll also never pay for an "exclusive" territory on any of those sites that SPAM me all the time. I also don't pay for SEO. I get calls all the time telling me they will get me to page one of google for only $300 per month or what ever. They search term they guarantee is so specific that nobody will ever search that way. It's a waste. Search SEO on google and you can do it yourself. Do a search for Putnam County waterfront homes or putnam county new construction and you'll see I'm near the top of page one. Didn't cost me a dime, but it did cost some time.

Good luck!

Donald A Mituzas
Licensed Associate Broker
2008 Realtor of the Year
Douglas Elliman Real Estate

http://www.nyhomeseller.com
0 votes Thank Flag Link Wed Feb 6, 2013
@Bill

I like your approach. Mine is very similar. Since you don't pay for advertising, your rate of return is actually infinite, not just 100%.
Web Reference: http://www.archershomes.com
0 votes Thank Flag Link Tue Feb 5, 2013
I get a huge amount of hits from Trulia and Google. I don't advertise myself on LinkedIn. I also don't pay to advertise, so my return is always 100%.

I believe networking, partnerships, marketing on free sites, meetup.com among other ways to meeting people is the best way...unless of course your plan is to be a gazillionaire in 3 months.
0 votes Thank Flag Link Tue Feb 5, 2013
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