Leads who refuse to meet with you seldom become prospects and almost never become clients. There are exceptions, but my experience has been that there are gazillions of people out there on the Internet who are willing to ask you for gatrillions of hours of free labor to do research and property screening for them. When you try to qualify them online to determine if they are ready, willing and ABLE buyers or sellers, they often go POOF (but not until you've given them gatrillion hours of free labor). A face-to-face meeting is the best way to begin developing a relationship that will result in a mutually-beneficial outcome.
There is a bit of preliminary work that must be done.
When you are in a public environment, perhaps an open house, conduct an informal survey that includes the question, "What resources are you using for your home search?" If you consistantly find out no one is using Trulia in California, you must let the numbers drive your action.
The next step requires some collaboration with local peers or co-operative professional not in your location. The 'not in your locaton' pros will need to have completed step one to be relevant. Of course you want to estbalish this collaboration with professionals who are active on Trulia.
What you are going to request...is a closely guarded secret. BUT, you will find, professionals are poor secret keepers and actually appreciate those who can ask a truly intelligent, probing question. You MUST have something of value to offer in exchange. There are a few incredible e-books that are good choices.
The question is: "How many of your closing this year were direct Trulia contacts and how many were tertiary leads who have used Trulia?" As you can easily observe, slight modification makes this a very versitle question. The outcome will establish proper expection, determine what you will write, and how you will write. I could just give you the answer, as it applies in FL, but you will not benefit properly if you do not invest effort of your own.
Of course, one must recognize your question may be rhetorical and you are about to answer your question. What then, is the best way?
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041 (what serious people do)