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Bkj Group, Real Estate Pro in New York, NY

What is the best time to schedule an open house?

Asked by Bkj Group, New York, NY Fri Jul 22, 2011

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Open House. If you have embraced the 1992 idea that an open house it to sell the property you should simply enjoy your afternoon with whatever activity you find most restorative to you. HOWEVER, if you see the greater potential of an open house, then you must establish your open house goal (objective) charge up your A-game and have some fun!

Analyze the environment in which this property is located.
1. is their organic traffic?
2. What promotional/advertising options are available? Sign/bulletin traffic is the biggest draw.
3. Does this property possess the 'must see' attributes you can exploit.
4. Is their easy accessibility.
5. What is the composition of the community?
a)Near a professional center. Host a "have lunch on me" open house during the week.
b)retirement homes - Collaborative marketing is very beneficial
c) hospital - target employee parking facilities if possible
d) residential - signage is critical
e) shopping, tourist area - signage is critical - collaborative marketing is very beneficial.

You are the NY,NY specialist able to analyze the environment in which this home exists. Take the pieces that fit the environment and work with it. Not all properties are candidates for open houses. Don't waste your time trying to make an elephant dance. AND...never do an open house alone.

For residential SFH Sunday is the best time. Do yourself a favor and post a sign the week before that states:"Open House Sunday 1PM" (4PM works well also) Schedule 30 minutes for our open house, have the resources and a real plan for taking advantage of a group of people.

If you do not have a plan for what you want your open house to accomplish, you can be certain it will accomplish exactly nothing. It is unlikely a buyer for this home will result from an open house, so don't be tempted to treat those in attendance as the buyer for this property. (a clue) Know who attends open houses, understand what is on their mind, and use the understanding as portals of entry.
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1 vote Thank Flag Link Sat Jul 23, 2011
Sunday open houses is the way to go in Manhattan between 12-3pm. Depending on the neighborhood but most Manhattan open houses are an hour and a half or 2 hours between 12 and 3pm. Buyers usually visit between 4-6 open houses. If there are other comparable listings in the same building I usually coordinate the OH schedule the same time as the others so buyers can visit all of them around the same time.

During the summer, weekday evening open houses work for buyers that can come after work 5:30 - 7pm because they are away on weekends. Buyers usually visit between 4-6 open houses the same day.

Saturday is not a good day in Manhattan. Most bokers take Saturday off and many rental building leasing offices are closed. Open Houses work in Manhattan. They are very effective and they do sell properties here. National averages are irrelevant in Manhattan. Real Estate is local.
1 vote Thank Flag Link Sat Jul 23, 2011
Mitchell Hall, Real Estate Pro in New York, NY
I have found that Sundays, after people get out of Church, 12-1 o'clock, until four or five.
Most Realtors are flexible about the closing time, because when it dries up.....

Saturdays can be good, but most people are washing the car or shopping on Saturdays.

If I had a great house and a good Seller, I would do Sat and Sun, at least the first O.H.

Good luck and may God bless
1 vote Thank Flag Link Fri Jul 22, 2011
Sundays between 12-2 or 1-3. I would advise looking at other open houses in the area or building that are similar to your listing so that you can give those customers enough tine to get to your listing. Most people searching for real estate are not looking to waste time and would like to see as much as possible in the shortest amount of time.

Hope this helps.
0 votes Thank Flag Link Tue Mar 5, 2013
Annette pretty much covered it all. My Sellers dictate "if" I do Open Houses. Find that realistically they(Open Houses) are good to obtain potential Buyers but feel that at that time I do work for the Seller 100%. Becomes a tough balance for me and not my favorite thing to do on a Sunday afternoon.
0 votes Thank Flag Link Sun Oct 9, 2011
Never! I hate open houses! :)
0 votes Thank Flag Link Sun Oct 9, 2011
Depends on location and where you are. Rush hour open houses are starting to catch on here.
0 votes Thank Flag Link Sun Oct 9, 2011
I have found it best to host an Open House at different times of the day and vary the day of the week. The point of an Open House is to balance the schedule of home buyers with the Open House. As we know, everyone is very busy and you are trying to find times of the day that buyers are free to attend. Variety is the key.
0 votes Thank Flag Link Sat Oct 8, 2011
Find that the best time to host an Open House is when YOU have the time to do one AND make sure the Seller is nowhere to be found!
0 votes Thank Flag Link Thu Sep 15, 2011
Here is an idea.

Don't host one if you are alone in that time slot. Host one when others in your immediate area are also hosting. This way you get more foot traffic as opposed to people making a special trip jus to see yours, they may not want to do that.

Broker open houses always during the week, public open houses on Sundays. In the summer time evenings work because it's light out until late. Winter time they dont work as well.
0 votes Thank Flag Link Mon Jul 25, 2011
With a national average of open house closes at around 2%, your call is as good as anyone's.
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0 votes Thank Flag Link Sat Jul 23, 2011
Depending on the market I have found that Saturdays can be very effective as well. Best
0 votes Thank Flag Link Sat Jul 23, 2011
It depends on the audience, neighboorhood and when comp apartments are scheduled.
Most of the people I see are not coming from church and don't have cars so not really a factor.

You may need to try a few different times/days to attract different buyers.

Arthur “Ungie” Golden | Licensed Real Estate Associate| REBNY Member
Prudential Douglas Elliman | 1995 Broadway, 4th Fl | New York, NY 10023
C: 212.866.8717| P: 212.712.6078| F: 646.497.5476 | E:
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0 votes Thank Flag Link Fri Jul 22, 2011
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