I still think staying in touch with your sphere is benefiicial. You never know who on your list is looking or knows someone that is buying or selling. I do fun mailings just about every holiday and keep my name in front of them. Once it led to not only the first buyer but then the mother, brothers, in-laws, cousins etc. I think I sold 8 homes in one family. Of course I did give great service (pat on the back) :) :)
Also, you might want to hold a charity event at one of your listing, especially if it is a high end property.
I might have to consider Debbies idea also.
What a great question and truly wonderful responses. For many of my marketing endeavors, I should have taken Debbie's advise and simply walked the street handing out $10 bills and saying, "Let's talk real esatate." The conversion rate would have been higher!
What I have found most beneficial in creating the infrastructure enabling me to help others attain their goals. It could be a science fair project or assisting with the Midnight Run, helping other organization, businessses and citizens solve a problem, reach a goal, creates the firm grasp of hands that pull everyone to a higher place. Then, when we meet a young person such as Ishan, who I write about in my blog, we, as a community celebrate together.
Being civic minded and contributing to community activities is one of the most popular means of generating market attention. When people see you volunteering and contributing to community activities they will not only see you as Allison Fishwick but Allison the real estate professional that is always willing to help others....isn't that what real estate is all about.....helping others?
I believe one of the most important things you can do to market yourself is to develop a marketing plan that reflects the authentic you, not something that is canned and used by a hundred other agents. Once you have found your marketing niche, you must then be consistent in with it.
Partnering with a lender who will provide, execute and pay for marketing isn't a bad idea either.
After you have your image in place, you can move on to the other stuff. Project a poor image and it doesn't matter what else you do, you're probably going to end up working where you'll have to say, "you want fries with that?"
I guess my simple answer is to help people.
you can post your success on facebook, craiglist and your website. these are all free and cost effective way.