But as others have said, offline still kicks online's backside when it comes to quality lead generation. In my never humble opinion, 80% of your marketing time and money should be directed towards community involvement and getting your business card transferred from your hand to the hand of someone who needs your services now or in the future.
And, what is most unbelievable. the community of professionals responded well.
John pulls the curtain back regarding the best use of aggregate websites such as Trula. Those who contact you soley because Trulia is their main tool are neither serious nor capable. Know who uses theses sites and act accordinly. John revealed how to LEVERAGE these dynamics to produce responses you can and should act upon.
Marc provides serious, practical and actionable direction. Landing pages and 'ad words' are the tools. You however, will need to have the graphical and wordsmithing skills to make the conversion.
I follow John's principles, Marcs lead capture all coupled with mirco mailings. The message that recieves the greatest return comes from being able to articualte your value proposition WITHOUT using a waterfall of words.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
The best leads you will get are leads that come from your own listings, whether they come from Zillow, Trulia, or Realtor.com. However even with specific properties as sources of the lead, the majority of these buyer leads will not pan out.
Unfortunately, we all have to wade through the tire kickers to find the buyers and (if you're very fortunate in your phone call leads,) the sellers.
Marc Jablon, The Jablon Team
RE/MAX Complete Solutions
I receive and close from Z and T all of the time. Yes, there's lots of spam and b.s., but you will still close. But the best, hands down is still CL. Just make sure you donate something to his non-profit every time you close a deal.
Boca Raton, FL
My best leads come from previous customers referrals. Other than that, you can get leads through your Website.
Realtor & Lic. Community Association Manager
East Coast Realty Group LLC