Do Target those who expereince the emotions of those going through a divorce.
Perhaps 'War of Roses" will provide a plethoria of emotions from which to select. You may want to avoid betrayal, revenge, and retaliation and focus on 'purpose, resolving, next chapter, moving on, and closure.
Let me explain.
People will hand you money if you can provide:
Those are the things they will be willing to pay for.
But they think they are buying something that provides one of the following in regards to something they already do:
People do not want to buy or learn anything new.
What is the common concern these distressd couples AND other homeonwer share in common that can be wrapped in a message that offers a:
You really want to stay away from CHEAPER.
A little creative investment will deliver more bang for your buck.
Little side note: if the mailing included a testimonial from a distressed couple..that would be a homerun!
In these highly sensitive environments, don't call out the issue, but create the sceen where they can see themselves. Everyone will feel safe.
Best of success,
Annette Lawrencee, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Serious people call.
Serious people require reliable, accurate data
J. Mario Preza, CRB