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Jonathan Mor…, Real Estate Pro in San Diego, CA

What is a good way to Contact divorce records in my farm that are on DNC list? Any good letters? Thanks

Asked by Jonathan Morris, San Diego, CA Sun Aug 18, 2013

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4
I'm just going to second Annette and Karen as they have summed it up so well. Could not agree more!
0 votes Thank Flag Link Thu Aug 22, 2013
Do Not Target those going through a divorce.
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Do Target those who expereince the emotions of those going through a divorce.
Perhaps 'War of Roses" will provide a plethoria of emotions from which to select. You may want to avoid betrayal, revenge, and retaliation and focus on 'purpose, resolving, next chapter, moving on, and closure.
Let me explain.
-
People will hand you money if you can provide:
1. Solutions.
2. Outcomes
3. Benefits
4. Results.
Those are the things they will be willing to pay for.
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But they think they are buying something that provides one of the following in regards to something they already do:
1. Easier
2.Convienent
3.Faster
4. Cheaper
People do not want to buy or learn anything new.
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What is the common concern these distressd couples AND other homeonwer share in common that can be wrapped in a message that offers a:
CONVENIENT SOLUTION
FASTER BENEFIT
EASIER RESULT
You really want to stay away from CHEAPER.
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A little creative investment will deliver more bang for your buck.
Little side note: if the mailing included a testimonial from a distressed couple..that would be a homerun!
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In these highly sensitive environments, don't call out the issue, but create the sceen where they can see themselves. Everyone will feel safe.

Best of success,
Annette Lawrencee, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420.4041
http://RealEstateMadeEZ.us
Serious people call.
Serious people require reliable, accurate data
0 votes Thank Flag Link Tue Aug 20, 2013
Hi Jonathan. Have you seen the movie "War of the Roses?" If not, put it on your to do list for this weekend. You may want to reconsider your plan. I say this for two reasons. First, you mention you intend to contact your farm area. Your farm area is the place you want to one thing, and one thing only..."shine!" You need to demonstrate great marketing skills, the ability to command high prices, and quick closings. Watch the movie! The discord between the feuding parties (and/or their attorneys) could easily undermine your reputation by their inability (aka refusal) to make a decision. What do you have now? A house that languishes on the market through no fault of your own. Even worse, you could be fired - again through no fault of your own - but your farm won't know that. Their perception will be that you couldn't sell the house. Secondly, since your already marketing the area, you should be familiar enough to your audience that they will seek you. If the phone rings and it should happen to be a divorce situation, ask yourself if you really want the listing during your appointment. In my opinion you have a lot more to loose than you have to gain! If you're still intent to push ahead, send them a mail piece eight to ten days apart. Good luck!
0 votes Thank Flag Link Tue Aug 20, 2013
The shortest distance between two points is a straight line, or so it is said. DNC list make that connection challenging, but getting past the proverbial secretary (in another setting), is a challenge to be overcome in a variety of ways, the least of which would be a letter. Thus, to get to the decision maker, the better approach may be to go see them personally, and perhaps when "company" is typically welcomed, e.g., weekend? It really depends on the profile of the client base you're targeting to establish a sound strategy, but, no matter what that may be, ultimately, you won't make much progress either way -- good or otherwise, until and unless you talk with a decision maker; and to that end, if you do send a post card, letter, or surprise package (I remember on guru suggesting sending a red tube looking like a firecracker???), you'll ultimately have to go see them, belly to belly.

J. Mario Preza, CRB
home4less@hotmail.com
http://ezinearticles.com/?expert=J_Mario_Preza
0 votes Thank Flag Link Mon Aug 19, 2013
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