Scott Miller, Realty Associates, Boca Raton, FL
Coming from Montana, you may find that the general national websites don't reach specific audiences. There are sites for buyers of luxury homes, of course, but some properties in less populated states are suited to people who want outdoor experiences like fly fishing, hunting, or hiking. Others may want horse properties or homes in natural settings where they can retreat and relax. If this is the case, you might want to look at specialty publications that don't specifically deal with real estate, but which reach these kinds of buyers.
To advertise listings, the most successful strategy from our experience is online advertising. From realtor.com and other myriads of RE sites to Syndication, Blogging, Single property websites and SEO all of it with strong local long tail keywords to rank high on SERPs.