Question Details

George Fitzp…, Real Estate Pro in New York

What do you think of the price increase for Trulia Pro?

Asked by George Fitzpatrick, New York Wed Oct 13, 2010

Help the community by answering this question:


I'm appalled that there are so many agents willing to give free content to this website or any other website. I am even more appalled by the fact that they will pay a website in order to get leads from and promote their own listings. Listings that the agents provide to the website for free. I've been really annoyed ever since I saw another agent had "claimed" a high end listing of mine.
3 votes Thank Flag Link Sun Oct 17, 2010
I just learned it's changing. But, I also just heard Trulia turned a profit, and Trulia needs to do that. I do hope we can see some added improvements to Trulia Pro that will increase it's value. There's some possibilities there that would help the agents, consumers and Trulia.
2 votes Thank Flag Link Thu Oct 14, 2010
Deborah Madey, Real Estate Pro in Red Bank, NJ
Hi All,

I wanted to chime in to clarify that prices on Trulia Pro plans are not changing for existing customers. For more details about the new plans and features offered, please access the link below.

Best Wishes,

Emily Erekuff
Community Moderator
2 votes Thank Flag Link Thu Oct 14, 2010
Thanks for the compliment, Joan!

I am somewhat disappointed in trulia these days since I learned that they "relaxed" their position on spam. Agents are now allowed to have resume-sized signatures which, to me, can make us look like used car salesmen. Consumers don't like that.................. we have a hard enough time improving our image as it is.

But I digress...........clearly trulia, as with any business, is looking for more revenue.......since agents are their biggest source of revenue, they try to appease us (hence the newer lax spam guidelines) yet increase the pro plan ( I don't remember , but I think the older plans had a few more perks, too - wasn't there some kind of virtual tour offered on the higher priced plan?).

As I mentioned earlier, the only leads I got were a result of my activity as a voices member.

Trulia , last June, abruptly removed the agents ads (paid) Pros got, and replaced them with this "instant connection" or whatever they call it. Just like that, they switched gears with no warning or offer to allow those of us who signed on for a year in advance to KEEP what we had already paid for. That bothered me.

Trulia likes to make quick and frequent changes. Remember the revamping of the VIP point system which resulted in many members losing their VIP levels and points? (They were supposed to get back to us on that, but never did)...........sometimes I think they are all over the place, kind of like corporate the attempt to make more money - nothing inately wrong with that, but maybe in the way in which it is being done.
2 votes Thank Flag Link Thu Oct 14, 2010
Hi George
I wasn't aware of any price increases until I saw your question. I just checked the plans & they appear to be the same from when I first subscribed so I hope they are not increased any higher. Hopefully they will realize that if the price stays affordable more agents will use it & if not they will lose valuable contributors like Debbie that make the site what it is.
2 votes Thank Flag Link Thu Oct 14, 2010
I like Trulia because I learn from my fellow Realtors. It is a great forum.
I hope that Trulia is financially successful. It offers value for my clients.
Truthfully, the Pro thing is just another form a web marketing, and if it works for an agent, great.
I hope that they keep experimenting with new ideas. Somebody has to!
1 vote Thank Flag Link Sun Oct 17, 2010
Keith Sorem, Real Estate Pro in Glendale, CA
Debbie has some great points (ADHD).... Great site - and great forum, but better communication would be fantastic.....
1 vote Thank Flag Link Sat Oct 16, 2010
frankly I would pay a bit more to get them more organized. With all its faults this one is much better all around.
0 votes Thank Flag Link Sun Oct 17, 2010
I am wondering if Trulia has considered a "pay per click" model in their research.
0 votes Thank Flag Link Sun Oct 17, 2010
Didn't realize there was a price increase, thanks for the heads up
0 votes Thank Flag Link Fri Oct 15, 2010
I think because of's low prices Trulia has flourished and has become a "go to " site for many agents and buyers/ sellers. I think it will have a negative impact on the growth of not a smart move on's part. For now I will stay but 2011 will be another year.
0 votes Thank Flag Link Thu Oct 14, 2010
I continue to get calls from Trulia to upgrade to PRO. I am already getting leads from my interaction in the forums and Trulia Voices.

I was on the fence whether to go PRO -but other high profile agents here said they did not feel the price warranted the benefits.

With the increase in prices - I think I will continue to work with the leads I get from Trulia Voices.

Good Luck!

If you like the answer - please consider making it a "Best Answer" !

Gerard Dunn
Associate Broker
Licensed in Maryland, Virginia and Washington, D.C.

Assisting Homebuyer's and Seller's for 28 years
0 votes Thank Flag Link Thu Oct 14, 2010
Debbie I think Trulia is great but was surprised that they changed their pricing matrix I think ythey will lose agents because of it. Joan the pricing is similar but you get less exposure for listings. Scott I idid get a call a couple of days ago but did not see anything in writing. I am hoping that they go back to the original pricing for Pro plan because I think that plan was more attractive, hopefully they'll change it back.
0 votes Thank Flag Link Thu Oct 14, 2010
George i was not aware of teh price increase either, it looks like they snuck that one in... im going to check it out now.

you do get alot for your money as i outline in my blog, but where was the notice?
0 votes Thank Flag Link Thu Oct 14, 2010
Hi George
I pre-paid for the Pro plan for 1 year, and it just expired Aug 31. I didn't realize, until you mentioned it, just how much the cost went up.

I decided to try what used to be the middle Pro plan, for a year (which I felt was a reasonable amount of time) along with being active in answering quesitons here, to see if I got more leads . I didn't find that to be the case, so I decided not to renew.
Whatever leads I received were a result of being visible, and responding to questions in the forums.

So tell me, George - since you're a Pro - what do you think of the price increase?
0 votes Thank Flag Link Wed Oct 13, 2010
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