Adwords is probably best used in conjunction with content marketing. Again, you could actually buy display ads on Trulia/Zillow/Realtor.com (and I've seen agents that do that) but you are not going to get the concierge service that you get from Trulia's built-in lead system...so you have to build that part on your own website.
For example, if you created the 365 blog posts and created the associated images, you could set up a campaign that rotates though those in the sidebar on these major real estate sites. The visitors wouldn't see the same image over-and-over again like I see the Capital One Mortgage ads and the Auction.com ads. They might never see the same ad twice and with 365 different bits of info, you have a big chance of hitting a chord with them and getting a click-through to your site. Once you do that they are tagged for Remarketing everywhere.
Also, if you've bought an ad package with Trulia and the prospect converts to a lead through the standard system here, they might just uncheck everyone's box except yours because your face is most familiar.The trick is building the content.
As to my BEST method to earning leads...without any doubt it has to be networking. I've going to real estate investor meetings and participated and built relationships and earned more deals from that than anything else. I'm switching from that to content marketing because I want to sell higher-end homes from here on out.
My best ways to get sellers:
1. Community involvement, support local events and organizations - get your logo out there (not your office's... YOURS)
2. Promote your current listings - For Sale signs remain the best effective and free advertising; Just Listed and Just Sold post cards in the neighborhood are also effective
3. Have an interesting web site: online is still not my best listing generator, but many prospects who meet you elsewhere will look on your site for evidence that you have experience with their type of property. And don't write stuff like "I'm passionate about real estate" or "I live and breath real estate." Online is a great opportunity to use the "don't tell me, show me" approach to introducing yourself. Use summaries of past listings and satisfied customer endorsements to prove why they should list with you.
I yield the soap box.
ALL of the methods work, they don't work for everyone.
NEVER EVER FORGET THAT!
Simply because John and BILL are miserable failures when it comes to door knocking means NOTHING. They were FORCED to focus their activity to other venues.
If you have sufficient concern for your neighbors or those in any neighborhood, to bring to them a health wise message and opportunity, a fight obesity message, a meet your neighbor for our weekly sport walk,,, every door is open to you. How is this different than John's community involvement except it is up close and personal.
Too often I hear old crusties advising newbies to NOT DO the very thing that got them started on a successful real estate career.
Those who say 'Do not do' are certain to be infected with the 'IDWDT' syndrome. You should avoid becoming infected yourself. When one draws a line in the sand and says, "I Don't Want to Do That" they have set one boundary of their box.
Best of success,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
Palm Harbor University High School distirct
Those sellers start looking at houses on the web a year or two in advance. Some they are looking at because they are trying to find the next place to live. Some they look at because they are trying to size their OWN house up against the competition.
If you can attract their eye and find a way to stand out, and have a method of re-engaging with them over time, they will come out of the wood work.
Content marketing is probably going to be the best resource on this. Video blog posts would probably be superior. Create 365 helpful video blog posts. Create 365 drip campaign emails that link to those posts. Have them go out every other day. Try to get people to sign up for the list. You now have a way to achieve top-of-mind consciousness for 2 full years.
From there you can repurpose the same content. Create a 300x250 image ad for each of the 365 blog posts. Plug them into an Adwords Remarketing campaign. Sit it to rotate evenly through all 365 ads. Once the seller-to-be gets to your website, Remarketing follows them around the web for 540 days rotating pictures ads (hopefully of your face) and calls to action driving them back to your site. Once they come back, that 540 days clock starts all over again. All of a sudden, when it comes time to sell...they know you better than anyone else. Unless Aunt Claudia is an agent.
Check the link below to see how to do this in "layers" so you don't over-do it.
- Send sellers to lead capture page with google adwords and facebook ads
- Send sellers to lead capture page with craigslist ads
- Record youtube videos and target keywords like "New Hope Real Estate Market"
My landing page is through boldleads which comes with the training that taught me how to drive the traffic. I'm getting 3-5 seller leads a day now, and more on weekends. If I call them right away, I convert 1 out of 10 to a listing appointment with the scripts from the site.
One of the often overlooked means of getting listing information is via the "open house." many neighbors attend open houses to see how their home compares in the event they wished to sell their property. In my opinion, there nothing wrong with asking, " If you or someone you know is interested in buying or selling I'd be pleased to assist you."
In this age of web based marketing good old farming is still they way to go for seller leads.
I must admit I have been laxed on farming as I spend more time using web based marketing, which has resulting in my business shifting to primarily working with buyers.
Much Success to you!!!
Kawain Payne, Realtor