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Terry Bell, Real Estate Pro in Santa Rosa, CA

What do you think about keeping homes on the market during the Holidays?

Asked by Terry Bell, Santa Rosa, CA Sat Nov 19, 2011

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There are 2 trains of thought here. First of all, the longer a house is on the market, the less it sells for. With that in mind, it might be better to take the property off of the market and have a fresh look in the spring. It also shows that the seller made the decision not to show their home during the holidays, so they are probably not desperate. The other is that only serious buyers are looking during the holidays. If you are a serious seller, this might be your chance. There is usually less competition during the holidays, which might make your house look even better to a potential buyer. Plus, some sellers do not have the luxury to wait until spring.
1 vote Thank Flag Link Sun Nov 20, 2011
I reported in my blog a few days ago that 12 homes went into contract during Thanksgiving week in Silicon Valley, 40 homes in Napa Valley.
The logic - if any can be applied - is that people are traveling and visiting friends/relatives a lot during the holidays. Drive-by exposure for yard signs increases and people visiting from out of town who are thinking about relocating will be looking.
1 vote Thank Flag Link Wed Nov 30, 2011
I sometimes target the Holiday season with listings as I'm going to be doing starting tomorrow morning with a property in the North San Diego Coastal area. Depending on your geographical area and the demand for housing the Holiday season just may be the perfect time. I actually purchased a vacation property for my family as a Christmas gift one year. You just never know what motivates buyers. Good luck.
1 vote Thank Flag Link Sun Nov 20, 2011
The great thing about keeping the home on the market during the holidays are good because the inventory starts going down therefore less competition, serious buyers are always looking during the holidays, relocation buyers are around looking for a move in January/Spring market.
1 vote Thank Flag Link Sun Nov 20, 2011
Hi Terry,
I have a listing that was purposely set to expire this weekend so the family with young children could enjoy the holidays undisturbed. We extended the listing until the week before Christmas (when the sellers have company arriving) as activity has really picked up within their price range since we've experienced a flurry of showings recently. Also, the competition has diminished quite a bit so any serious buyer that must purchase still has this property as an option.
I believe that it depends on your area's activity and the property's price point whether you should keep it on or re-list the home early next year. Let the sellers decide what is best for them.

Good luck!

Laura Feghali
Prudential Connecticut Realty
1 vote Thank Flag Link Sun Nov 20, 2011
Yes keep the home on the market. This is a time when people (potential buyers) travel and they may be interested in the area where this home is on the market. Why not make it available to see? As long as the seller's are agreeable and the buyers are extra considerate to the sellers during this time it's a great time to market to traveling buyers...

All the best,
Gary Geer
1 vote Thank Flag Link Sun Nov 20, 2011
Interesting question but if a Seller wants to sell than keep it on the market!! Of course if there is a family gathering one day or company that is staying it would be in the hands of the Seller.
1 vote Thank Flag Link Sun Nov 20, 2011
Hi, I always find there are still buyers during the holidays. In fact, some take advantage of the quieter times because there will be less competition. I know many sellers don't want people coming through the home during the holidays but they could miss out on that one buyer.

Christopher Pagli
Licensed Associate Broker
Accredited Buyer Representative
GREEN Designated Agent
William Raveis Legends Realty Group
1 vote Thank Flag Link Sun Nov 20, 2011
Depends on your clients and your market out there. I am assuming Santa Rosa stays warm this time of year compared to maybe here on the East. the holidays are really just a few days and many buyers are looking to purchase before the end of the year.

If it is priced right I am sure you get it sold before the end of year.

Good luck
1 vote Thank Flag Link Sun Nov 20, 2011
I think it depends on your local (neighborhood) market and how much traffic you have been getting. December and January are sometimes some of my busiest months for settlements and contract writing because you get the buyers that are really ready to get into a home and the inventory dies down. There are always buyers out there ready to write an offer when they find the right house, no matter the season!

But check your traffic trends and see if the traffic has died down or has remained steady. And I think it is important to consider if the sellers feel they need a little reprieve to enjoy their holidays as well!

Good Luck!
1 vote Thank Flag Link Sun Nov 20, 2011
Another reason for keeping your home on the market during the Holidays is that you will most likely have it decorated and comforted up for Christmas. This presents a feeling of homeyness and comfort and has some endearing and inherent selling qualities.

Additionally, keeping your home on the market during the Holiday season allows you to hit the ground running at the first of the year whereas other Realtors/sellers will just be getting there wheels turning i.e. marketing, promotion, MLS, etc. Just a thought.
0 votes Thank Flag Link Wed Nov 30, 2011
I would say that you should definitley keep the homes on the market during the holidays, thats when buyers looking for the best deals are out. They understand that many people back off buying during the holidays, and that is there opportunity to get in there and place a bid on a house without much competition. Of course this will be completely up to the seller as determined by their holiday schedule. But if possible, keep it on the market!!
0 votes Thank Flag Link Wed Nov 30, 2011
In December 2006 my listing in Daly City ratified on Christmas Eve, it was shocking. In December 2008 3 days before the 25th, I sat in my office writting up a purchase contact with clients. Way back in 2001 clients wanted to ratify and close b4 the 1st of the year. I think if the family can handle the showings around the holidays, then do it.
0 votes Thank Flag Link Wed Nov 30, 2011
I don't think business should stop because of the holidays. It is perplexing to me as to why the RE industry sort of shuts down during the winter months. Business may be slower during these months but there is grand opportunity as well. Any listing can be refreshed if it has been on the market for awhile by using new photos, new write ups, new and/or additional information, etc. Regardless of what product is being sold on the open market, keeping the product in the spot light for months on end takes work and effort. More and more I am seeing agents succeed because they are breaking away from traditional ways of thinking in the RE industry and setting the pace for a more proactive approach when working with sellers and buyers.
0 votes Thank Flag Link Wed Nov 30, 2011
If you have had the home for sale all fall with no success - stop - and restart in the spring. If it is a new listing, it is probably fine, you'll have the winter and spring to work with.
0 votes Thank Flag Link Tue Nov 22, 2011
Buyers that are out looking during the holidays are probably really motivated - Of course homes should stay on the market during the holidays.
0 votes Thank Flag Link Sun Nov 20, 2011
On the contrary Terry. It is definitely not difficult for property to be shown during the Holidays unless you're an agent who just doesn't want to deal with the inconvenience of working during the Holiday season. I have worked, or should I say I have had to work through many Holiday seasons when I was raising my 5 children.

Guess what? I made several deals during this period primarily because I was the only one anyone could get a hold of. There's a market for every season and a season for every market. No one has a crystal ball and no one can determine the whimsical notions of the fickle buyer.
0 votes Thank Flag Link Sun Nov 20, 2011
It is difficult to show homes during the holidays but they should stay on the market. Many buyers are shopping on the internet and if they are off the mls they won't show up.
0 votes Thank Flag Link Sun Nov 20, 2011
0 votes Thank Flag Link Sun Nov 20, 2011
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