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Trulia Boston, Home Buyer in Boston, MA

What are your most effective marketing tools when selling a home?

Asked by Trulia Boston, Boston, MA Tue Apr 9, 2013

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My advice starts before you actually put it on the market. When the property hits the market it needs to be presented the absolute best way it can. I have a professional stager meet with my clients for 2 hours and give them a written plan of what they need to do to have their home "showing" ready. Then I have a professional photographer take pictures of the property. I never enter a lisitng into the multiple listing service without multiple pictures and an appealing property description. This way the first time it is seen by agents and buyers it looks as good as it possibly can which generates showings. We all know that you have to have showings to sell!
0 votes Thank Flag Link Fri Apr 12, 2013
By far, a strong online presence for both the home I am marketing and myself.
0 votes Thank Flag Link Fri Apr 12, 2013
Every marketing tool is helpful if it helps sell the property. Broker open houses, area flyers, local paper ads, open houses, virtual advertising on all real estate sites, and finally MLS.
0 votes Thank Flag Link Thu Apr 11, 2013
Clearly the only acceptable resonse is to appear on Trulia! :)

However, the correct response may be entirely different.
Buyers can be segmentend into four sourcing catgories.
Your home needs to be available to those four groups.
What those four groups are is worth paying for.
That's what professionals know.

Best of success to you,
Annette Lawrence, Broker/Assoicate
Remax Realtec Group
Palm Harbor, FL
0 votes Thank Flag Link Wed Apr 10, 2013
I guess I'm not "in the know". What four groups are you talking about?
Flag Wed Apr 10, 2013
Marketing to the neighbors i.e invite them early to open house for a special sneak peek.
0 votes Thank Flag Link Tue Apr 9, 2013
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