1. Treat every home as unique - never use a generic approach.
2. Color Sells! - By using bold colors in some areas of a home the features of a home are highlighted and the right colors for a home can make buyers feel an emotional connection.
3. Personalize - don't ask home owners to remove all of their personal items. example: A family home without any family photos causes buyers to question if the home is right for their family, so by using some personal items it can connect the buyer to the house.
4. Repair and Improve - complete needed repairs and make improvements that will interest the target buyer.
5. Gear each house towards a target buyer, not towards the "mass interest" concept - this alters how each home is prepared and marketed.
6. Do the work for the home seller - instead of just making recommendations, have someone actually move the furniture, re-hang artwork, clean and organize, help oversee repairs and improvements. By providing such a service my clients have been "astonished" with the quality of service I provide.
Finally, every listing agent should work with their sellers to not only stage, but fully prepare a home for market. Staging = setting the stage for the target buyer to create interest and appeal.
Honestly there is no simple question however for starts simplify and declutter. Due anything you can in order to make the tones neutral and or open the surroundings up. Take down personal pictures if possible. Honestly anything you can due in order to depersonalize the area would help tremendously. The potential buyers need to have a good concept of the sure size of your estate and be able to picture their own furtunature present. If you need anything else please feel free to contact me. Thank you
Keller Williams Realty
3xUS Army Veteran
Licensed Associate Broker
Accredited Buyer Representative
William Raveis Legends Realty Group
1. Once you decide to put a house on the market, it becomes a product therefore it needs to be packaged and merchandised so it appeals to a broad range of buyers. When was the last time you purchased something that was not merchandised? Never.
2. Staging is not just about fluffing and decluttering and depersonalizing â€“ although those are valid points. Professionally Staging the Home is Attention Directing; decorating it is Attention Getting.
Only 1 out of 10 homes in the market are Professionally Staged in the Dallas area.
I can tell you that the homes that I have Staged have gone under contract within a week. I have heard similar stories from other professional Stagers; Staging does work. So bring in a Professional Stager for a consultation if you have a flair for dÃ©cor and are up for the challenge, and have the time; it will generally cost around $200 and it is an upfront investment worth made. You can always hire them to complete a full blown Staging project for you.
I also want to point out, although HGTV shows might be fun and informative, they are also unrealistic because those sellers on those shows have a host of sponsors that pay for everything, (which you as a seller in the real world, lack) so in my opinion HGTV shows are not a realistic benchmark to go by, but they are a lot of fun; I watch them.
JP and Associate
There's way too much to talk about here. I've completed the ASP (Accredited Staging Professional) certification as have many other RealtorsÂ®. Consider taking the course. It's a great added benefit to your clients.
Please contact me and I can recommend some excellent professional Home Stagers.
JR Premier Properties, LLC