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Trulia Dallas, Home Buyer in Dallas, TX

What are the best practices for staging a home?

Asked by Trulia Dallas, Dallas, TX Thu Nov 29, 2012

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Judi Monday, CRS’s answer
I tell my sellers when preparing to put their home on the market to remember 3 things: clutter eats equity; space and light sell; and Buyers want more than anything to be able to visualize themselves in your space which means put the personal pictures away.
0 votes Thank Flag Link Sat Dec 22, 2012
For over 12 years now I have worked with the Best Market-Ready Stylist. Contrary to what I've seen in most of the responses here, I have to agree with his approach as it helps me sell my listings:

1. Treat every home as unique - never use a generic approach.
2. Color Sells! - By using bold colors in some areas of a home the features of a home are highlighted and the right colors for a home can make buyers feel an emotional connection.
3. Personalize - don't ask home owners to remove all of their personal items. example: A family home without any family photos causes buyers to question if the home is right for their family, so by using some personal items it can connect the buyer to the house.
4. Repair and Improve - complete needed repairs and make improvements that will interest the target buyer.
5. Gear each house towards a target buyer, not towards the "mass interest" concept - this alters how each home is prepared and marketed.
6. Do the work for the home seller - instead of just making recommendations, have someone actually move the furniture, re-hang artwork, clean and organize, help oversee repairs and improvements. By providing such a service my clients have been "astonished" with the quality of service I provide.

Finally, every listing agent should work with their sellers to not only stage, but fully prepare a home for market. Staging = setting the stage for the target buyer to create interest and appeal.
1 vote Thank Flag Link Sat Dec 22, 2012
Definitely hire a professional, it's so much more worth the time and effort. They understand colors, traffic flow, materials, so much more than the typical layperson, Realtor, seller.

Scott Miller
Realty Associates
Boca Raton, FL
1 vote Thank Flag Link Fri Nov 30, 2012

Honestly there is no simple question however for starts simplify and declutter. Due anything you can in order to make the tones neutral and or open the surroundings up. Take down personal pictures if possible. Honestly anything you can due in order to depersonalize the area would help tremendously. The potential buyers need to have a good concept of the sure size of your estate and be able to picture their own furtunature present. If you need anything else please feel free to contact me. Thank you

Keller Williams Realty
3xUS Army Veteran
Joseph Fernandez
cell: (817)975-7258
off: (817)635-1157
0 votes Thank Flag Link Tue Dec 4, 2012
I think you should compliment the homes existing features with accessories, etc. Sometimes you don't have to do much if the home just needs freshening up. I also like to stage according to the season, using color to set a tone and mood.

Christopher Pagli
Licensed Associate Broker
Accredited Buyer Representative
William Raveis Legends Realty Group
0 votes Thank Flag Link Mon Dec 3, 2012
Bring in a Professional Home Stager because:

1. Once you decide to put a house on the market, it becomes a product therefore it needs to be packaged and merchandised so it appeals to a broad range of buyers. When was the last time you purchased something that was not merchandised? Never.

2. Staging is not just about fluffing and decluttering and depersonalizing – although those are valid points. Professionally Staging the Home is Attention Directing; decorating it is Attention Getting.
Only 1 out of 10 homes in the market are Professionally Staged in the Dallas area.

I can tell you that the homes that I have Staged have gone under contract within a week. I have heard similar stories from other professional Stagers; Staging does work. So bring in a Professional Stager for a consultation if you have a flair for décor and are up for the challenge, and have the time; it will generally cost around $200 and it is an upfront investment worth made. You can always hire them to complete a full blown Staging project for you.

I also want to point out, although HGTV shows might be fun and informative, they are also unrealistic because those sellers on those shows have a host of sponsors that pay for everything, (which you as a seller in the real world, lack) so in my opinion HGTV shows are not a realistic benchmark to go by, but they are a lot of fun; I watch them.
0 votes Thank Flag Link Sun Dec 2, 2012
The best practice is very simple. The sellers cant thinkt hat the home is theirs any longer. So they have to take out all personal items that might district buyers and each room of the property needs to have a purpose. Especially in older home where you have more rooms, you have to give the buyers direction on what they can use on those rooms.

JP and Associate
0 votes Thank Flag Link Sun Dec 2, 2012
Declutter, depersonalize, but don't leave it feeling stark or cold. Arrange furniture to emphasize selling points in a room (such as the fireplace or a great view vs. the TV). Avoid having the backs of furniture face the entry to the room, or block the entry at all. Spotlessly, sparkling clean is imperative - windows, light fixtures, top to bottom, inside out! Balance the lighting in a room.

There's way too much to talk about here. I've completed the ASP (Accredited Staging Professional) certification as have many other Realtors®. Consider taking the course. It's a great added benefit to your clients.
0 votes Thank Flag Link Fri Nov 30, 2012
I also start by asking the Sellers if they watch HGTV--and surprisingly many of them do so they have a feel for how a home should look to sell. And then I give them the mantra of clutter eats equity and from there do a walk through with them providing tips on what they can do to help it show better.
0 votes Thank Flag Link Fri Nov 30, 2012
I always ask my Sellers to remove excess furniture if possible (easier for me being in a second home market I'm sure). Pack up all the dust collectors and your nic-nacs & photos so the Buyers can focus on the house and not your STUFF! Paint the walls if the paint is not fresh (or not neutral in color), removing wallpaper and painting usually makes a big difference. I think 99 percent of Buyers today do NOT want wall paper!. Have the ceilings painted bright white if it's been a while, helps to brighten the place up. Make sure the house is sparkling clean. Replace missing lightbulbs in fixtures, bathrooms, etc. Clean the carpets, especially if you have pets. Odors are a huge turn-off for Buyers. I always tell my Sellers 'You have to spend money to make money", and that is the truth. Good luck!
0 votes Thank Flag Link Fri Nov 30, 2012
Staging a home is very important , it helps to expedite the sale of your home. I would recommend hiring a professional to help guide you.

Please contact me and I can recommend some excellent professional Home Stagers.

Jan Absolom
JR Premier Properties, LLC
Web Reference:
0 votes Thank Flag Link Fri Nov 30, 2012
I would say the most important thing to remember is less is more. The less you put in a room the less cluttered, therefore larger, the room becomes. Neutral colors are important, as well as removing any pictures of the owner. People can't envision making the place their own if some strangers face is smiling back at them on every wall. These are just a few tips. Good luck!
0 votes Thank Flag Link Fri Nov 30, 2012
Making the house pleasing to everyone.

0 votes Thank Flag Link Fri Nov 30, 2012
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