Agent2Agent in Fairfield>Question Details

John Silos, Real Estate Pro in Fairfield, CT

What are agents using to send mass emails to other agents? Is this an MLS function or a third party service they use?

Asked by John Silos, Fairfield, CT Fri Nov 12, 2010

Is there an MLS function that will allow you to send mass emails?

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Hi John,
I have used so many different providers! In my opinion Constant Contact and Express Docs produce the best quality and easiest agent-to-agent flyers, however there are endless systems for doing this at varying price points such as your own MLS, Listingbook, Obeo, eflyers, floorplansonline...
Most of the above double as valuable resources for other online marketing on such venues as, Facebook, Twitter, Zillow, Trulia, Craig's List and for hard copy marketing pieces for brochures, postcards, etc.
So.... have you got something special there in Fairfield to let us know about.? I have house hunters in Fairfield!
Best of luck,
Realtor Lisa Jones, GREEN, CIPS, ICREA
Golden Key Achiever, with over $35M in recent residential sales!
0 votes Thank Flag Link Fri Nov 12, 2010
I agree that marketing listings to your fellow agents via mass emails is annoying and not very effective. The reason I wanted to find out how it's done, is because I wanted to send out an email/flyer to local agents offering services as a home renderer. Drawing color renderings, elevations, etc...I thought perhaps there was just a function on our MLS to do so...
1 vote Thank Flag Link Fri Nov 12, 2010
Ecards work and it's a numbers game. If you get 10% or more to open the card, this means you had an interesting subject line. See my post
Flag Fri Dec 18, 2015
I delete all emails from agents in general. Buyer's and sellers maybe another story. They send these out to prove to the seller they have the listing with, that they are doing a good job. Believe me, unless it's an in house listing, we as Realtors have access to all listings. I hate it when I go to an event for Realtors and someone asks do you have any buyers for my listing; not how are you, but sell my listing. I say, sweetie, I see it on the MLS and believe you me if I had a buyer I would show. So knock yourself out and send to agents, but usually all agents as well as buyers have the info about the property thru multiple sites. Better you look at who has comparable listings or who has sold comparable listings and personally call them. Also, it's better to promote to the buyers market. They are the ones who have the power now

Good luck!
1 vote Thank Flag Link Fri Nov 12, 2010
Here's an E-Card I sent out yesterday to 90,000 in my database. The subject line "100 Oceanfront lots 65K per Acre"…

17% opened the Ecard and over 1000 went to the website. Does it work?

This is not an MLS listed property and the buyer could come from anywhere in the world. Co-broke commission is 4.5%. Some agents will reply with nasty comments or "remove me" and the agents that can see a very nice referral fee and like $$ will reply with a nice comment and a lead. I love to work with nice agents only.
0 votes Thank Flag Link Fri Dec 18, 2015
I used Jmailer to upload the national list that I purchased and sent my email that way. It was easy to use and I actually copied the HTML from one of my other mass mailers that didn't allow me to send to a "purchased list". The email looked identical and was sent over a period of weeks not all at once. I guess that helps with delivery to "inbox" vs. "junk". It wasn't expensive vs. what the others wanted me to pay to send to 10K+ emails. Here is the link. Hope this helps.
0 votes Thank Flag Link Fri Jan 30, 2015
I have never tried it, but its my understanding that you can send a blast email to every email address in the mls for a flat fee. $25 if I recall correctly.
0 votes Thank Flag Link Tue Nov 16, 2010
John, some agents WILL be interested in being able to offer renderings of a home. Others won't see the purpose. Make the subject line work to your benefit and let folks know how this benefits them.

Actually, I was looking for your exact service previously. If you have a list, use it. Be very aware of your MLS rules for communicating this type of business promotion. Finding alternatives is very easy and incredibly inexpensive. Good luck with your venture and congrats on the initiative to act upon an inspired thought.
0 votes Thank Flag Link Fri Nov 12, 2010
Promote your business through other mean as mentioned below. You are promoting a particular product and I recommend you find an outlet via other website purveyors.I am always interested in using purveyors who have specail skills. But send out saying accordingly. You are looking for a list. Intend to pay for it, but don't use fellow Realtors thru MLS. I would be turned off. Your best bet is contacting people you know, your referrals. Best advertising around. Make it personal. Because lord knows we as Realtors get inundated with products that will be the "sure" thing to sell a home and in a vulnerable position just may buy.. Start from the beginning and build. Good luck
0 votes Thank Flag Link Fri Nov 12, 2010

Not to be offensive, but frankly I wish that the agent to agent emails that inundate my in-box about them promoting their listings would end. As agents we already have the access to the best tools for finding property with the MLS and numerous other sites that provide details about all of the available listings. We also have a function in which we auto send changes/updates in the area's listings to market to our prospective buyers. So, don't bother with sending fliers. It's usually a waste of time and a bother to your fellow agents.

That said. There are times when you may have a REALLY special listing or another important piece of information to share with a fellow agent. When that time comes, they will be more apt to respond to you positively if they are not getting irrelevant contact from you on a regular basis. Price your listings right and they will sell, and most of us will thank you for giving us the courtesy of not sending an email every time you have a new listing. I do recommend that you send your listings to your buyer clients and customers, and there are plenty of contact management sites that allow for that...Constant Contact is the best in my opinion for fliers and I use Top Producer for my regular contact management.

My best to you in your business!
0 votes Thank Flag Link Fri Nov 12, 2010
Any type of random "spam" email that is mass-mailed, most agents will delete. Therefore, I wouldn't recommend investing any time or effort into it. Target your past clients, or buyers/sellers instead.
0 votes Thank Flag Link Fri Nov 12, 2010
John: There are several flyer companies that allow you to do mass e-mails after you create a flyer....The real question is, "Is It Effective"? I think many agents disregard the e-mails and may even delete them before reading them. Out of area listings are looked at as junk mail by many agents.
0 votes Thank Flag Link Fri Nov 12, 2010
My TopProducer suite (third party service) allows me to send mass emails to my personal database with daily restrictions to avoid Spam usage.
0 votes Thank Flag Link Fri Nov 12, 2010
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