Question Details

Tyler Brown, Real Estate Pro in Cardiff, CA

What/Who is the best coach/system for a Broker who wants to build a team (not recruit agents). I need systems and coaching (not a brokerage to join).

Asked by Tyler Brown, Cardiff, CA Mon Dec 6, 2010

I'd like to hire an assistant. Possibly buyer/seller specialists, short sale negotiator, marketing specialist, etc. I have had all these positions filled at different times, but I have lacked the systems and consistency. Anytime I had turnover I had to re-train from scratch. I'm hoping there is a platform I can utilize so I don't have to build this from scratch, and a coaching aspect to keep me on track...

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Coaching systems are like diets, all of them work if you follow them. All coaching systems, define a program which if followed produced predictable results. Find a system and philosopy you feel comfortable with and can follow. If you cannot follow and stick to the program, you will not get the predictable results. Buying gym membership will not get you washboard abs if you don't stick to and follow the program.
1 vote Thank Flag Link Tue Dec 7, 2010
Mike Ferry (father) or Tom Ferry (son). Both teach a similar system but prices are different. Call both and see which is the better fit for you. They'll help with assistants and buyer reps/listing agents. They'll also tell you when to outsource to be more efficient. Best of luck! Beware though, coaches are popping up everywhere...ask to speak to a couple top producers who are currently students.
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0 votes Thank Flag Link Mon Dec 6, 2010
I'm involved with both Mike Ferry and Kinder Reese Real Estate coaching. My impression from my experience with coaching is that any of the coaching programs can help you with this aspect of your career. It sounds like you need to really analyze the personality traits of your hires if you are having high turnover. I'm new to the Kinder Reese Program, but I would definitely recommend Mike. If you get a coach you don't jive with, they will reassign you to someone else no questions. The coaching is customized to you. Does it work? Check out Mike's testimonials. Also, I think Mike Ferry will let you try at least one coaching session without paying. Good luck on your next step!

Oh, when you call Mike Ferry to sign up for anything, ask for Tina Thayer. She's one of their great sales reps and she has a big sales target to hit this month. I just signed up for 2 events with her. She's great.
0 votes Thank Flag Link Mon Dec 6, 2010
Have you heard of Tom Ferry?

0 votes Thank Flag Link Mon Dec 6, 2010
Great question, the responses it'll elicit will vary from agent to agent and from region to region. There are numerous trainers and systems out there from which you can model a good operation. However, if you're planning to hire assistants, you might also want to explore the other side of this plan -- managing a system and/or managing a team. Start by reading (or re-reading) The E-Myth, M. Gerber; you may also want to explore a book on Franchising, a few come to mind, but you may want to look through your local library to see what may interest you. If you're looking for that silver bullet approach, you ought to consider Craig Proctor or Keller Williams (book, Millionaire Agent), both of these resources offer great insights on the how to, the latter is a book so you won't have to spend a lot, but you'll certainly have to read the book more than once. The former, on the other hand, will sell you a work shop, a summit, a conference and system and a couching routine, if you let them, but it is all good. Hope this helps, shoot me an email, I've tried many of these and can tell you they all offer something innate in all of us -- common sense.

J. Mario Preza, CRB
DRE 00668667
0 votes Thank Flag Link Mon Dec 6, 2010
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