Good ideas in previous answers from other peers. Here are my few thoughts, I was on ActiveRain but dropped it due to it having more of a Realtor presence than consumer (up to you to decide that). Wordpress (WP) is, in my opinion, the platform to have your blog/web site on. I would get away from the free site they offer and have your own URL and a paid for WP site hosted with someone like Hostgator is very reasonable. Take a look at http://www.studiopress.com for different themes you can use for your site. Remember if you want something customized it can be done for a fee. More flexibility and you own the content, very important in any online site. If you have a Facebook presence use a page for business not your social profile, if you Tweet learn what hashtags are being used and set up a keyword search to follow the discussions. LinkedIn is a good site for professionals and the average user there has a higher net worth than on other social media sites, join groups there that may relate to what you want portray and appear like there (you can join up to 50 groups). To help follow all these use a site like http://www.hootsuite.com to see your different social conversations on one site and you can use it to schedule future posts. Lastly don't forget email, it still has relevance and is a good way to communicate with email campaigns, look into Mail Chimp for that (free up to 2,000 users).
Regardless if you are comfortable on all these (who can be and still have the time to sell a house) or not, find what you are comfortable on and start there, if Facebook then do it better than your competition, stay focused on being seen as the local expert by talking about local events, relevant topics and engage with other people's posts, not just â€œmy new listingâ€. If you do write a blog post about something on your WP site then link to it on Facebook, Twitter, You Tube (2nd most searched site and owned by Google), LinkedIn and you can even email your database about it and place the link in the email (like for the upcoming daylight savings time change).
There is no easy way but if you have a bit of a budget you can hire a virtual assistant to handle the online social media tasks or if you have a teenager they might help for a small fee or experience and food.
I wish I could say these strategies are simple and elegant with an ease of use but really they are not. What I shared is what I hope to implement (still a work in progress) takes time and effort so focus on one social outlet, good luck and you are ahead of many others of our peers.
Feel free to give me a call or email if you have any questions and I can try to give some other ideas and suggestions that may help with you online journey.
The most important tool in a productive online arsenal is Google Analytics, which tells you where your primary web site traffic is coming from. It's just like asking people who call you, "where did you hear about me?" I've learned that Facebook and LinkedIn aren't directing any traffic my way, but Trulia, AR and WP are.
Answering "advice" questions on Trulia daily or weekly will help - depending on how active you want to be.
Best SEO come from activerain and wordpress.
As far as social media, you can spread the word about a great blog you wrote via twitter or facebook.
And remember synergy. Link/interconnect all your activities. Don't think of the 2 or 3 sites each standing alone.
Hope that helps.