Agent2Agent in Scottsdale>Question Details

Jacqueline H…, Other/Just Looking in 85255

Suggestions for marketing a high-end golf course condo in a private gated community that doesn't allow real estate signs. Marketing ideas

Asked by Jacqueline Higgins, 85255 Mon Sep 20, 2010

anyone? Property is in Scottsdale AZ, year-round golfing, etc.

Help the community by answering this question:


T all my brilliant legislatively inclined Realtors - I just had 2 signs thrown out by HOA's - when I told them about the new law they showed me the new dumpster (SERIOUS)

Other great laws regarding housing: HAMP, HAFA, NSP - get the drift? HB2345 has some great provisions in it - but ultimately new laws get tested in the courts and so forth and you can't work in real time on that basis. I can assure you if you put your sign up the HOA will take it down. $500 who wants to bet?

E-Flyers Great Answer!!! Your congressman - ultimately they have no real 'teeth' when it comes to this agent selling this house in the next 60 days!!!
0 votes Thank Flag Link Mon Sep 20, 2010
Hi Jacqueline
One of the best ways to get amazing exposure is with a High Definition video presentation. Once uploaded to YouTube using the perfect key words you will start getting prospects calling you. I used it myself, if you go to my website and click on the Promo Video of the month to watch my latest production. To verify it works check out MLS# 3032406 after 683 days on the market that home went pending in less than 25 days after my video hit Youtube! Most professional companies charge over a $1000 for this service. Since I do this as a sideline to my real estate business, I can make you a special deal by discounting my service and produce your video for $500 that will include a green screen overlay with you in the video. Typically you can get the home owner to pay for this. Let me know what you think.
Web Reference:
1 vote Thank Flag Link Tue Sep 21, 2010
Best ideas I have seen would be advertising in Golf magazines and websites, financial newspapers, and high end home- related magazines.

Seeing that other answers discuss the AZ Gov signing a bill, do you really want to anger the HOA? Not saying that you would, but...
1 vote Thank Flag Link Mon Sep 20, 2010
Just by asking the question you will be getting other agents to notice your listing (smart idea!!). I use the E-flyers quite a bit with good results and in reality most listings are sold by other agents who are not relying on signs but are searching MLS. I think you will do just fine..........good luck with it!!
1 vote Thank Flag Link Mon Sep 20, 2010
For any high end community it is important to get the most internet exposure possible. There are many buyers in the luxury market that do not live in Arizona. In this case the sign really doesn't matter because they will not drive by the property unless they are in town and want to view the home in person because it impressed them online.

It is important to have lots of good photos and a full description on the mls. Also, as others have stated make sure it is listed on all of the real estate search websites, if you have a website make sure it is featured there, blog about the condo and feature it on the social networking sites. Basically anywhere online that you can place the listing do.
0 votes Thank Flag Link Wed Oct 6, 2010
In Arizona state law changed a several years ago and homeowners associations can no longer prohibit placement of for sale signs on property per ARS 33-1808 which I have copied the portion that refers to real estate signs and open house signs.

F. Notwithstanding any provision in the community documents, an association shall not prohibit the indoor or outdoor display of a for sale sign and a sign rider by an association member on that member's property, including a sign that indicates the member is offering the property for sale by owner. The size of a sign offering a property for sale shall be in conformance with the industry standard size sign, which shall not exceed eighteen by twenty-four inches, and the industry standard size sign rider, which shall not exceed six by twenty-four inches. With respect to real estate for sale or lease in the planned community, an association shall not prohibit or otherwise regulate any of the following:

1. Temporary open house signs or a unit owner's for sale sign. The association shall not require the use of particular signs indicating an open house or real property for sale and may not further regulate the use of temporary open house or for sale signs that are industry standard size and that are owned or used by the seller or the seller's agent.

I remember when this legislation was passed waiting until it became effective. I had numerous listings in a gated community in southern AZ and I was putting up for sale signs the day this law became effective.
0 votes Thank Flag Link Wed Sep 29, 2010
get it exposed on social media venues. create a wordpress blog for the property and link it to yoru site and syndicate out to all the others, Trulia of course :) and other sites that attract this pool of buyers. Think of Canadians as well and the sites they use to search for homes in AZ.
Best of Luck
Laura Myers
Keller Williams Arizona Realty
0 votes Thank Flag Link Sat Sep 25, 2010
Do a blog about the community or specific address or create a specific website about the address so if someone is interested, they would google those items. Also, Corte Bella in the NW valley has or had the same issue. Check with some of the listing agents in that community as to what they're doing. Shirley Owens with HomeSmart would be a good start. She lives there. Good luck!!
0 votes Thank Flag Link Tue Sep 21, 2010
Hi Jacqueline,
Does the course have a newsletter? That might work in getting the word out. I would also direct mail the listing to all condo owners in that development.
0 votes Thank Flag Link Mon Sep 20, 2010
Sounds like you will need to use a 2x4 to get their attention.

As previously stated the HOA cannot prevent a standard sign . The removal is a criminal offense, since it is theft of personal property. Report the theft to the police. Have them talk to the thief and the HOA president to put a stop to their illegal acts.

You may need to remind the HOA that in violating the law they also open themselves and their Board members up to a civil suit for damages resulting from their "Interference of Contract".

I suspect there are statutory penalties as well. You may want to confer with a real estate attorney.
0 votes Thank Flag Link Mon Sep 20, 2010

"High end golf course" generally means there are excessive fees involved with the community ownership. It has been our experience that buyers are more prone to consider these areas as real options when the golf equity fee is rolled into and included in the purchase price.

Good luck,

0 votes Thank Flag Link Mon Sep 20, 2010
John is correct, from…

"HB 2345 – HOA; Condos, For Sale Signs: If this issue were a movie, this third legislative installment would make it a series. Following initial statutory changes proposed and adopted by the legislature in 2007, AAR continued its lobbying efforts to provide private parcel access to ‘For Sale’ signs within HOA communities. This year’s legislation specifically prohibits HOAs from regulating or requiring a particular ‘For Sale’ sign. The bill also allows the right to display a ‘For Lease’ sign, unless rental of units is specifically prohibited by the community. The bill prohibits homeowners’ and condo associations from banning the display of temporary open house signs except in common areas and from restricting open house hours after 8:00 a.m. or before 6:00 p.m. And property owner signs that conform to industry standards cannot be prohibited or required to be substituted with a particular community sign."
0 votes Thank Flag Link Mon Sep 20, 2010
Here is some info.
Governor Brewer signed HB 2345 into law. The bill stipulates that HOAs cannot prohibit or regulate temporary open house signs, a unit owners for sale sign, an owners agents for lease sign or open house hours for property that is for sale or lease.
Hope that helps.

0 votes Thank Flag Link Mon Sep 20, 2010
You might want to research the rules regarding real estate signs and the HOA. I believe that an Arizona law was passed that requires the HOA to allow signs.

0 votes Thank Flag Link Mon Sep 20, 2010
TRULIA! I have had this issue before - sometimes they will allow info sheets in a group "sign" in front of complex. Also group community centers usually allow some sheet. Ultimately sign calls help, but these other things can be effective.
0 votes Thank Flag Link Mon Sep 20, 2010
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