Question Details

John Straub, Real Estate Pro in Fort Worth, TX

Since listings in dfw are selling so quickly right now, is it worth it to pay for professional staging right now?

Asked by John Straub, Fort Worth, TX Wed Aug 15, 2012

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As an investor we generally stage all properties and include all kitchen appliances down to the toaster, blender & flour & sugar bowls (cost for stainless about 2200.00). Lately depending on our motivation we even include a new washer and dryer (cost for this item 700-900). In the living room we add a furniture package with includes sofa, loveseat, 2 end tables, coffee table and 2 lamps. The furniture is not included in the deal but everything is negotiable (our cost on the entire set of living room furniture is about 1100.00 at Nebraska Furniture Mart). We generally price our property in the low to mid-point in the market and our goal is DOM of less than 30 and a net profit of 10-12%. All of this is in the budget from the get go so the money is made on flips when you buy the property “right”. We include a lot of the staging items in the sale but we do not go over the top with a bunch of “art” or high end items and we never stage bedrooms or other living areas. Lately we have had multi-offers on all of our flips and we usually take the cleanest transaction not necessarily the one which nets us the most capital. Most of our transactions occur at 120-150k on our flips.
0 votes Thank Flag Link Thu Aug 16, 2012
It may be worth trying to sell without. Keep an eye on the activity levels. if you don't get serious interest in the first 10 days then stage it.
0 votes Thank Flag Link Mon Aug 20, 2012
John I agree with Kawain, the added expense is significant. I do not know your market but I think for most parts of the company clean and move in ready is what buyers want, Most have a visoins for their things in the home.
Good Luck
0 votes Thank Flag Link Wed Aug 15, 2012

As long as the property is clean and in move in condition, you should be fine.

I never like to hurt another's business, but with the way I am seeing homes move ,professional staging is an added cost of business that may not yield the home moving any faster.

Best of success to You.

Kawain Payne, Realtor
0 votes Thank Flag Link Wed Aug 15, 2012
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