Most of my business comes from referrals from family and friends â€¦ if any given client is not a friend when we begin, we sure are when weâ€™re done! If I didnâ€™t represent friends, Iâ€™d have no business!
Many Real Estate sales take time a minimum of three months and can be as long as six or more. Family and "new friends" is what it's all about!
Whether your client is a stranger, or a friend/relative, they are still your client. The dynamics remain the same.... you are the professional so you have your duties of care, fiduciary, and service; they are the recipient of a service for one of the biggest purchases in life, and have expectations, and duties of course (to attend the showings, communicate regularly and honestly, ect...)
The difference is that in one case you start as friends and end as friends, and in the other case you start as strangers and end as friends. :) There are very few professions in this world where you get to do your job everyday and make friends as you go. It's the beauty of our industry, so don't fear it. Embrace it.
Tip: establish expectations from the beginning the same way you would during your initial consultation.
Why did you have to ask this one.
Ok, I have had friends and family think they can callme all hours of the day and night.
ask me to cut my commission
treat me as if they are doing me a favor
question my knowledge and advice
expect appointments outside normal business hours
Overall I have to say ,friends and family have given me business when i needed it, and have even grown my business throughh generous referrals, but boy do they make me work hard!
I would encourage you to do it and be very open, even if you think they already should know something, state it anyway.
I think working with a family member or a friend is a good idea...If you can handle the stress...and if you can't...then send them to me, I'll work with them.
John below says there is a potential risk to those relationships, that is true, but only if there are misunderstandings or if you are not totally forthcoming and sincere. Don't pull punches. Don't push. Tell them everything and above all else protect their interest at all cost. Don't do it for free, this is your livelihood after all. A s small discount may be appropriate.