These are both 20 year old horses in this arena. Neither, and I am familiar with both, have the real tools you want for the next evolution in lead generation. Rather than start new with an old horse, consider a new start with a young horse.
Don't buy but look at what Sales Force is doing. Very, very, very, very, very expensive but really important to allow you to recognize value and what they are doing for the big boys with deep pockets.
Now, look into and enroll in SugarCRM. Decide if you want your referral base or your hot leads managed. Either or both will allow you incredible options. Make sure to inquire about their CE edition. By the way, Sugar has a free version. Be aware, most of the cost of these systems are training, conversion and migration. The wise will plan accordingly or they will grow weary and buy the last horse they rode.
Ok, enough with the horses.
The principle to observe is action directed marketing.
Now, with Facebook working in collaboration with CoreLogic, the cause/result connection is complete, not speculated. As you do your research you will see how these organizations are collaboration. Tell'em who sent ya!
Best of success to you.
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL