QR has been implemented for over six months in my real estate business. It is critical to understand when and where to use them for 'response' and where they may be used for other purposes.
I can share with you the real numbers related to response if you have interest.
My implementation involves online generation of non-branded QR codes.(not Trulia) Each code has count and location capacity. The primary audience for QR technology is known to desire high ananimity. Violating this parameter will have a critical impact on response success.
Don't expect a flood of responders, but it is a message you can carry into many situtions very beneficial to you.
If you would like a QR deployment plan utilizing free resources just drop me a note and I'll send it your way. No, I will not publish it on Trulia, I will send it to those requesting the guide and provide an email address. Yes you may receive other technolgy informaton or inquires from me in the future.
ReMax Realtec Group
Palm Harbor FL
727. 420. 4041
Clients tell me they wish agents would just spell out the web site so they don't have to add another app to their phone that they will probably never use again.
Personally, I think it's just another way to get to what is most important - information about the property. If QR codes get a buyer to that information easier/faster, great. But I always print the URL by the QR code for those who cling to the old fashioned ways - like using a browser.
I seen articles that are real estate specific that mention to use on fliers, signage, and/or business card. Just remember, the audience you will be reaching use a QR code. They are most likely going to be younger and more tech savey.
Yes, I have seen a push to use QR codes in marketing materials. I haven't incorporated yet into my business but plan on doing so. Mobile technology is advancing and so are the number of users. I think that it would be beneficial to having it on marketing flyers and on sign riders to your listings as it easily directs potential prospects to more information about the property.
I published a blog about it here on the Trulia site a bit ago which included a link to an article about it's usage. One Code is the company the author recommends.
Here is the blog with the article:
Good luck to you!
Prudential Connecticut Realty