... at a public open, you're more likely to have casual lookers, curious neighbors and passersby than you are true buyers.
... I'd always opt for the broker's tour first, followed quickly by your first public open, if you're planning on having a public open at all.
I am also an agent in Bucks and Montgomery Counties and have held many broker's opens to satisfy my clients, but have found them ALL to be a waste of time and money. I advertised the Broker Open on TrendMLS, sent email flyers, called offices and had Joe Rittenhouse deliver flyers to offices in the area. Generally, the only agents that came were from my office because they knew the food would be good. I agree with Joe and market mostly to other agents, but IMO a Broker Open around here is a waste.
I personally like to hold a Public Open House the second weekend the home is on the market. Get the nosy neighbors in and talking about the house for you!
Everybody loves that sense of VIP treatment, and someone from that network may turn out to be your buyer. If not, what have you lost? Two weeks?
author, "Diary of a Real Estate Rookie"
Insider Real Estate Tips with a Twist of Humor: http://tinyurl.com/2ag28z