I really think the most benefit is for the agent, for brand recognition. When I see ads I remember the agent not the home. So if a client demands it. I look at it as a marketing tool for my brand.
This wasa great discussion!
Simply put it's not cost-effective.
No, I don't believe that newspaper ads are the best avenue to market your listings. Most agents know that at least 90% of buyers begin their home search on the internet. My RE firm has been touting the use of the internet vs. newspaper ads for a number of years now. Why would there be so many real estate web sites available to search for properties for sale if this was not a more successful way of advertising?
My office utilizes the local paper to advertise open houses and new listings but it's mainly just to appease the sellers so that they feel their home is not being left out when compared to other RE firms newspaper ads.
Prudential Connecticut Realty
The general, in my opinion, is that the newspaper is not the place to market a property. There are some exceptions. The business section can be useful for certain properties and reaching certain markets. An multiple home open house tour might be good in the newspaper. The Sunday real estate section probably gets some looks. Other examples likely exist.