Jalana Kasam…,  in Fort Lauderdale, FL

New agent and no mentor or training.... What is the best market in Las Olas (specifically)?? High rise luxury condos, rentals, homes, Investments??

Asked by Jalana Kasambira, Fort Lauderdale, FL Mon Mar 25, 2013

I know its alot, but I am just getting started and need some advice and tips to get the ball rolling. Its for Las Olas area only, and I need to find GREAT ways to get business w/ VERY little to no costs (just in the beginning). Please advise. Thanks!

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Oh, I know the feeling and certainly empathize....its not exactly what you imagined I'm sure. I do have some great insight to share with you, based on my past year and a half transitioning from an entirely different career path and completely understand where you are at in this stage of the game. Feel free to email or call me anytime.

Jen Neil
Keller Williams Realty Professionals

Remember Referrals Are A Girl's Best Friend!!!!
2 votes Thank Flag Link Sun Mar 31, 2013
1. Fast
2. Good
3. Cheap
When making a purchase decison, you can only choose two from the list above.
You want Good (Great way)
Little and no costs (Cheap)
Fortunately, you did not throw 'fast' into the mix. That means what you are seeking can be accomplished. Your cost will be TIME.
Rewording your question property would be, "Where can I spend my time most effectively to get into the Los Olas real estate market?"
The respoonse should be, "What segments of the market place allows you access?"
Many have found sidewalks leading to front doors are an obvious choice. And they are correct.
For what segments can you create a valid portal of entry? You will find getting real, local market feedback to be essentail in this regard, Beg, borrow, steal, help, offer to bring cookies...whatever it takes become a part of ANY agents Open House in Los Olas. Your purpose is research. Those who come into the open house you need to have them complete your "I need Help!" questioneair or ask them directly.
1. Are you here to buy a house or jerk my chain? Modify wording as appropriate. 'Just looking,' they wil respond.
2. SIt and have a cookie. May i ask a question about how are you going about your home search?
A. Do you use Truila to search for homes for sale?
B. Do you use Zillow to search for homes for sale?
C. What internet tools are you using at this time?
D. Are you using other tools/resources? (mobile devices)
3. What has been your greatest frustration with your home search experience?
(Not all homes have open houses. Most homes are already sold. Inventory too low. Unreasonable prices) You are trying to identify a problem for which you can develop and deploy a solutions. Two issues will dominate as preferred issue choices. What those will be for Los Olas is for you to discover.
You may want to repeat this with several open houses or with ANYONE who has real estate on their mind. This will raise the curtain allowing you a glimpse of the portals of entry that are clearly available.
Here in Florida Trulia is more utilized than Zillow. You may want to become the Los Olas AUTHORITY on Truila. You can leverage this as 'validation' in future activity. If you've read my posts, you should know what to do next.
Just two steps to go!
Create something of value. If you are pursuing the 90 day market, make it real esate related. If you are 'getting yourself out there' as the 'go to' professional for Los Olas, it need not be real estate related. Do not, do not, definately do not overlook affiliate markeing options. Look for those newly opened businesses. This focus will be a shot of adrenaline in your campaign.
Finally, go where the people go. Read slowly...put yourself in the same place that people gather or is a destination. There are NO bad options. I've had huge beginners success at the Green Maket with a table beneath a sign shouting, "100 Days of Summer! A Dunedin survival guide......"
Again, if you are looking for the 90 day market, wear your name badge with your broker logo. If you are not, wear a name badge that simply states, "Hello, my name is Jalana." This will generate more introductions. When you are eventually asked 'What do you do?" make absolutely certain you can answer without using the words real estate, especally the word AGENT!. Have a good story....several are needed to be appropriate for whom ever may introduce themselves. (25 something, 45 somehting, 60 something)
You have consumer data that reveals the challenges folks face.
You have something of value that serves your objective and meets a need.
You KNOW the Los Olas real estate market data.
You have a interesting story.
You have an audience.
Your cost? Intellectual energy! Time!
And this is what you have in the greatest abundance.
Now, the outcome is up to you.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, Fl
"if you are serious, it is worth picking up the phone."
1 vote Thank Flag Link Mon Apr 1, 2013
Thank you very much!
Flag Fri Apr 12, 2013
I know I had a great answer but got distracted with good-cheap, fast-good, fast-cheap, that's only 3 options, hum.
0 votes Thank Flag Link Sat Jun 15, 2013
There is so much more than just marketing, Las Olas is a fast moving community and limiting yourself to just one area is going to also limit your income. But doesn't mean you can't accomplish your goal to be a luxury condo Las Olas Agent. My suggestion is to definitely find a company that will help you, and find within the company a mentor. Their is so much more than marketing, because without a mentor once you find the business, if you don't know how to work the lead and close the deal its a waste of your time, energy and not to mention money.

Nothing wrong at all from having a mentor that you feel comfortable with and that you can learn from. In this business if you don't have a mentor when you are first starting off, its extremely difficult to learn and you will definitely be learning from mistakes...
0 votes Thank Flag Link Sat Jun 15, 2013
Find a company that will give you training, spend time in the office and listen to what other Realtors are doing and don't be afraid to ask questions. Also, take advantage of the classes that are offer by our Realtors Association.

Best of Luck to you.

Barbara Easton-Irvin
Atlantic Properties
0 votes Thank Flag Link Mon Mar 25, 2013
Yes, I agree, call few season agents and ask for their experiences. Local board is the best place to learn.
Barbara advise is great!
Flag Tue Mar 26, 2013
Flag Tue Mar 26, 2013
I suggest that you begin by working with an experienced agent as an assistant. You will learn the business and it shouldn't cost you a lot of money.

Top agents are very busy these days, and benefit from working with another agent to handle follow up, buyer leads etc. This is a great way to get started and learn what the real estate business is like.

Best of luck to you!!
0 votes Thank Flag Link Mon Mar 25, 2013
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