We are in beta on a site dedicated to adult community living in New Jersey. From the inquiries and feedback we have received, 80% of the buyers fall into distint categories....focused on economy or focused on lifestyle. This is not a scientific or measured study, of course.
Most buyers come to adult community developments because they are downsizing. They want less size, less maintenance, and more free time. The price needs to reflect a downsize and savings for the buyer. In newer developments, buyers want manageable size, not tiny. These buyers in newer communities are looking for amenities and space to store their toys. They will entertain, so a great flow and floor plan in the kitchen and living areas is important. Kitchens do need to have some bells and whistles. You will need the walk in closets. The acitve adult has 'stuff' and wants convenience. The amenties need to be lifestyle focused.
The buyers who are searching for the lowest priced units will gravitate to more established communities and be less concerned about amenties.
Good luck w/ your development.
Here's our beta site
Do not go cheap on the upgrades. Take the granite, the hardwood , 42" cabinets, no standard bathrooms.. these are all key selling features in the future. The worst thing a buyer can do is "take linoleum" .. you will pay for it later! Go take a look at Lennar@
The only upgrade they offer is hardwood floors in the bedroms.. everything else comes with the place! stainless steel ge appliances, recessed lighting, granie, freplace... these guys are doing it right!