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Daniel Fisher, Real Estate Pro in Charlotte, NC

Manipulating Days on the Market through re-listing?

Asked by Daniel Fisher, Charlotte, NC Thu May 26, 2011

I just came across a property that was listed and allowed to expire without selling every 45 days or so. Each time it was returned as an active listing with a new MLS number, it shows as "1 days on the market". Does this approach make a difference in actual sales? Is it prohibited in your area? Is the position of a listing on the front of the daily hotsheet, worth the effort to List - Expire - Re-list?

I wish we had an Total Days on the Market without selling in the past 365 days....

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Some Realtors find creative ways to do this . I have found incorrect adresses the second time around or they indicate missing tax records. Funny how I can get the tax record easily how did they not get it? I always look at the property history anyway.....
1 vote Thank Flag Link Thu May 26, 2011
If I have a listing on the market for too long I take it off and put it back on with fresh pictures to reflect the current season. A picture taken in the winter is not reflecting its current look. (We rarely have snow here in our region but it is sad when we view listing pictures with snow on the ground in the month of May and it is a reflection of how long the property has been available.) I also take it off if the sellers change the roof, make significant changes to the decor, or have the house staged. I have had houses that were priced right and seemingly had nothing wrong with them but they just didn't move. I have found that the practice of finding new ways to give a fresh approach to the presentation can sometimes bring the right buyer.
1 vote Thank Flag Link Thu May 26, 2011
I always check the history on the property and that will give you the actual days on market.
1 vote Thank Flag Link Thu May 26, 2011
Some buyers (myself included) track the sales, so doing that won't affect our data or buying strategy.
1 vote Thank Flag Link Thu May 26, 2011
I'm sure re-listing will give it a fresh look and people may think it will create buzz, but relisting doesn't do anything if the property isn't priced to sell :)
0 votes Thank Flag Link Mon Jun 27, 2011
Doesn't work on my MLS because they do not only DOM but CDOM so no point in trying to fool us.
0 votes Thank Flag Link Wed Jun 1, 2011
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