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Paul Raiti, Real Estate Pro in Atlanta, GA

Like to know what type of Mailings/Advertising you do at the beginning of the New Year--Calendars, Notepads etc..

Asked by Paul Raiti, Atlanta, GA Sun Dec 29, 2013

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I agree with Judi as well. I stay in touch with my past clients regularly all year. Throughout the year I direct mail/email my own 2-page bi-monthly Newsletter. It is true that some past clients prefer phone calls, emails while others like getting my Newsletters via US Mail. I stay with a farming area (years) that makes sense to my business plan. The majority of my business is referrals.

There is no quick and easy route to obtaining quality clients. I find the best advertising is getting out of the office and meet folks face-to-face. Most commercialized mailings (post cards) will be round-filed, and these mailings tell a potential client very little about you, who you are, and what you have to offer them above the norm.

In my opinion, sending out personalized and well written materials will capture attention because the perception is you are talking to folks, not at folks. Good luck to you and I wish you all the best in your endeavors.
1 vote Thank Flag Link Mon Jan 6, 2014
I send out Happy New Year cards as well as a calendar
0 votes Thank Flag Link Mon Jan 6, 2014
I do the small calendars those are a hit and result in leads. Reach out to past clients by phone or send a note.
0 votes Thank Flag Link Fri Jan 3, 2014
I'll second Judi's answer. I think it's tough not to end up in the "round file" with a lot of the blanket promo items out there.
0 votes Thank Flag Link Fri Jan 3, 2014
My clients agree!!
Flag Mon Jan 6, 2014
In the past we have done personal letters and gift cards. Our client data base has grown so that was not practical anymore. This year we sent out calendars.
0 votes Thank Flag Link Mon Dec 30, 2013
I haven't done a mailing in the last 10 years, zero ROI. Others will differ but my business is almost 100% internet and referral.
Web Reference:
0 votes Thank Flag Link Mon Dec 30, 2013
I've never done a mailing at the beginning of the year but instead make sure I am reaching out to my past and present clients throughout the year in a way that works for each one of them.
0 votes Thank Flag Link Mon Dec 30, 2013
I haven't done any of the calendar or notepad mailings yet. Sounds like a pretty good idea!
0 votes Thank Flag Link Sun Dec 29, 2013
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