Assess if the family and friends in question are those you can afford to lose forever.
If they are, more forward.
If these near and dear ones are important to you, be aware, when money is involved, relationships CHANGE!
Your choices are:
1. Refer to a trusted associate
2. Do the deal FREE.
or roll the dice
3, "I've been trying to get rid of these folks for years!"
4. Proceed in the traditonal manner if there exists a well established pattern of attentive and genuine communication with an well defined process for resolving conflict based on common values.
It is absolutely amazing how one's best efforts can be misinterpreted by those who drag a trainload of baggage. When your lips are moving discussing the marketing stategy all they hear is 'whaa, whaa waaa, waaa' which is translated, "promised to sell in four days to cash buyer sight unseen."
Some agents think they have latitude with their friends. That is not correct. Let's say you go out together for dinner and drinks the night before the open house. It doesn't mean you don't have to show up for open house because you were out late with your clients.
Whether friends, family or strangers, your clients are paying for quality representation. It is your job to deliver it. In all cases, the best protocol is to surprise and delight your clients and exceed their expectations.
In fact, one of my friends help off on listing her home until I had heard if I passed my board exam.
They key to success in dealing with family and friends is to keep in mind you are engaging in a business activity (not hanging out)
I am so grateful to my friends and family for getting my business off the ground, and allowing me to be of service to them.
Kawain Payne, REaltor
A few years back I represented a very close family member and it was a very good experience.
I am currently representing my sister in purchasing a home and we are having a really excellent time together. She's not afraid to tell the truth about specific homes, and she really apreciates my honest opinion about sales in this area.