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One big advantage to having your own website is that it is yours - not someone elseâ€™s. Sounds obvious, but many do not realize where the lines are until it is too late.
For example, if you leave the office now providing your "cookie cutter" site, you'll likely lose your content and your site may forward users to another agent.
Keeping your own site current and functional guarantees your information will be available and you can be contacted no matter who you associate with in the future. You can always provide a link from your own site to "theirs" to get the benefit of both.
- Flexibility of the content (can be change without to ask soeone to do it for you).
- You can potencially reach a wider audience.
- The internet has allowed business to break to the geographical barriers and become accesible,
virtually from any country in the world by a potential customer that has internet access.
- Offer convenience for your potential clients. It is far away convenient for a person to research
for a property, than it is to get in a car, drive somewhere or ask a person for help.
- A website give you the opportunity to tell potential customer what you are about and why you
deserve their business.
It is what you do with what you have!
ANY website can be productive.
It rarely happen without clarity of purpose..
Understand, the consumer will need three points of validation before contacting you. If these are already in place where they can find them, then you've got your bases covered.
Be aware, most cookie cutter real estate websites break the very first rule of website construction.
Clear and limited purpose. If there is 10 tabs, 14 links, a flash intro, and a voice over...there may be reason to rethink the objective.
Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
With no cost websites from Wordpress, you would be hardpressed not to have one. I have had both and believe there is a huge difference. You can tailor your personal website, whereas on a company website there is not much difference between you and the person that follows your name on the company roster.
However, remember the key to an effective website is fresh content. You must be willing to devote the necessary time to maintain it.
Best of luck!
A personal real estate website has its advantages and disadvantages, here are a few to consider:
- You have control over your prospective clients' experience
- You can brand yourself
- You can use the website as a complement to your networking and marketing activities
- Time required for maintenance (content, upgrades, etc.)
- It can be difficult, not impossible, to break out from all the other real estate websites - especially those with deep pockets like big agencies, Trulia, Zillow, HGTV, etc.
I hope this is helpful!
Chad Gray PA, Realtor
Luxury Living Fort Lauderdale
Coldwell Banker Residential Real Estate