Agent2Agent in 91765>Question Details

Chris Woodbu…, Real Estate Pro in Diamond Bar, CA

Is Trulia advertising worth the money? I am looking to purchase some zip codes, if you can please let me know..

Asked by Chris Woodburn, Diamond Bar, CA Sun Feb 20, 2011

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38
Chris,

The short answer is yes......I am a broker-owner in Texas and Colorado. One of my agents has been advertising with both Trulia and Zillow. I advertise with Market Leader and Realtor.com. Given our collective experience, I have elected to discontinue advertising with these other entities and focus our online spend with Trulia. We get 20 to 30 leads per month. Of these 1/2 are buyers or sellers active in the market. We then convert 50% of these to clients that we will work with sometime in the next 6-12 months and that ain't bad!

Best of luck to you!

Respectfully,

Chris Schilling, Broker-Owner
Turbo Realty

Ps- if you liked my response, please vote for me as the "Best Answer"
6 votes Thank Flag Link Fri Jun 17, 2011
Thanks for sharing your experiences!
Flag Thu May 1, 2014
Trulia is a rip off. I was sold on the mobile advertising. I asked a lot of questions because i had a zip code at a different site and did receive leads. I specifically asked the Trulia agent, at least three times, if I would be along with the listing agent or in a rotation. She told me I would have exclusivity and that the listing agent appeared in the description of the property area, but not in the contact section. Wrong. Once on board, I checked out my mobile app. I barely showed up on listings (one in every six or seven property selections). When I did show up, it was right along with the listing agent. When a buyer selects me, a notice automatically goes to the listing agent as well. I pretended to be a buyer and tested it. What is the point of getting a paid lead if the same lead goes right to the listing agent? I called to complain two days later (to give it a fair time to test it). I was put off for two weeks, told they had to listen to the sales tape, and then finally received an email- no refund. If you have a listing already on Trulia, rest assured you will be called no matter what. If you are looking to buy a zip code in the hopes of getting leads, DO NOT bother. They completely lied. I have had two leads, and they have both been me. Check the reviews of Active Rain. Big waste of my money.
3 votes Thank Flag Link Sat May 4, 2013
does 303 lakeridge rd 76108 lakeside tx home have a view through the sliding glassdoor into the sunroom
Flag Yesterday at 4:52am
true! They sell the same zip to many many agents. They don't honor the area or price point. I was getting calls from trailer parks and I work luxury real estate. A real rip off for over 2k a month
Flag Mon Jan 25, 2016
I have cancelled me ad. I had 3 leads in the first month. Two were on a fishing expedition only wanting "more information" about cheap properties that should have been condemned. The third wanted to know about a trailer listed at $18 000. I drove to the trailer site and honestly was horrified that people actually lived there. I called the lady back and asked her if she wanted the truth, or a polite description. She wanted the truth. I told her I couldn't find the number of the trailer, there was so much junk outside the trailers, and that I wouldn't get out of my car or take my dog for a walk there. That was the end of that. I have another lead at the moment and am waiting for the seller to sign the contract. For the $618 I am spending, it is definitely NOT worth the money.
Flag Tue Sep 23, 2014
I have had this product as well for almost a month. I received one lead on day two and haven't seen another since
Flag Sat Jul 19, 2014
I just tried to cancel and they won't let me until my 6 mos contract runs out. Dollar for dollar I am guaranteed leads from Realtor.com, and do receive them. I have gotten 0 from Trulia. The salesmen really did a good job on me, but it doesn't work.
Flag Wed Jan 8, 2014
I think it is but I have to throw two caveats at you. First, most of the time the lead will go to 4 different agents. You have to be ready to answer the leads quickly. Second, make sure you get some training on lead conversion. My lead conversion rate was abysmal. I was about to cancel my Trulia stuff but then I thought "maybe the problem is me." I have spent a lot of time learning about lead conversion. It really is common sense stuff once you learn it (it aint rocket surgery) but it will make a huge difference.
2 votes Thank Flag Link Wed Jan 22, 2014
Hi Chris,

If it's a short term commitment with no cancellation then it might be worth trying it out. In the long run though you should always invest into your own site and social marketing as well as advertise through other sources.

If you need help, advice or a contact on how to go about making your own presence online and doing it correctly then free to contact me.

Good luck to you with your marketing.
2 votes Thank Flag Link Tue Feb 22, 2011
Agreed. Hands down, organically is much better. Paying for leads is like renting, while working on organic ranking is more like owning real estate. However, we're still doing some PPC and buying leads from various websites
Flag Mon Nov 19, 2012
Chris,

In my personal experience, the answer is simply, "No". I've been active within my real estate market for > 20 years, can "sell ketchup Popsicles to women in white gloves", and have owned/operated a lead-generating call center employing 50+ people, an investment bank, and have served in every single capacity as it relates to real estate. In short, Trulia's "leads" are essentially people who click a link (not knowing what they're clicking upon) which results in a re-directed phone call to you. They have to stay on the phone while it's patched-through to you. My experience has been that > 90% hang-up prior to being patched through. The other 10%? Well, they're looking for rentals, properties well under the threshold you set with your Trulia marketing rep, or are otherwise "not interested". Of those who elect to leave a message during the 4 hours per day you're not available to answer the phone, they either comprise the aforementioned or they are recent buyers looking to know what their home's current value is (so as to reassure themselves the got a "good deal"). Listings? Forget about it! I've been working 3 owners for over 4 months...they're not really sellers. Buyers? Forget about that too. They either have representation and are under the misconception "you" are the listing agent or they're just looking to see what the market (that they can't see on Trulia) has available so they can take those properties to THEIR agent. Duties owed when meeting with the prospective buyers? Done! Interested parties in "My" listings (as directed by Trulia)? Done. Ask yourself this: If a prospective buyer already registered with another agent calls you about a listing held by another agent....how do you respond? More importantly, how do YOU get paid?

It's AMAZING this type of marketing could yield any fruit. I'd pay $1,000 to watch bugs engage in unsavory relations; however, I would (no further) pay $0.10 for the leads I've been provided during the past 4 months from Trulia!!

Just my $0.02 (for which I've spent $4,500+ up-front); but, I'll offer that to ANYONE for free. I've fully vetted this medium of marketing and passing out flyers or sky-writing would (presumably) be more economical. :(
1 vote Thank Flag Link Mon May 4, 2015
Those are pretty good numbers. It must very between markets.
1 vote Thank Flag Link Wed Nov 21, 2012
I have had little to no luck with my Trulia advertising. Curious, if other agents are having success or am I wasting my money.
1 vote Thank Flag Link Mon Nov 19, 2012
Waste of time and Trulia is confrontational when requesting refund.
Flag Thu Dec 19, 2013
See my note above. Did you know any leads you might get are also sent right to the listing agent?
Flag Sat May 4, 2013
We tried it 1-2 years ago with Trulia where we bought 25% of the Temecula market. Not one lead! Trulia is still calling a lot and assures they have improved and that we should sign up. I'd suggest working on your organic website presence instead. Sure, it takes time and there's some work involved but if you're in it for long term, it's worth it.
1 vote Thank Flag Link Mon Nov 19, 2012
Hi Chris,

I purchased a few zip codes approximately a year ago, which I still maintain. To date the leads have resulted in two buyers, one of which purchased a condo sight unseen and closed escrow in two weeks. That being said it is my understanding that internet lead conversation is typically twenty to one so it’s probably best to have a broad venue for advertising. With those type of numbers we could easily get discouraged. We just need to stay focused and positive since the average research time for buyers is approximately eight months per data provided by NAR. Good Luck!
1 vote Thank Flag Link Tue Jun 12, 2012
I have had mixed results, its like Vegas...

Highest and best regards,

Vincent Paige
REALTOR® | Century 21 Elite Home Finders
Certified BPO Specialist
5401 S. Kirkman Rd., Ste 725 | Orlando, FL
Direct: 407.256.8190 | Fax: 407.264.8073
1 vote Thank Flag Link Fri Apr 27, 2012
I had 25% of one zip code for a year and got one great lead that made it very worth while.
1 vote Thank Flag Link Fri Apr 27, 2012
Do not pay for zip codes but have considered it. Problem is I am not clear if after selling 100% of a particular Zip Code if there is "another 100% available?" - Anyone know??
1 vote Thank Flag Link Tue Mar 1, 2011
With Zillow they have 200% 25% at a time
Flag Fri Jan 4, 2013
Chris,
Review the current advetisers on Trulia who are real estate professionals working within your MLS area.
Look at their production as reflected in the MLS statistics.
If the numbers show they are outproforming you, perhaps Trulia is contributing to their success. It really is the only tool you have (Your MLS) to get real data as opposed to andedotal, higly selective, responses.
1 vote Thank Flag Link Tue Feb 22, 2011
Chris,

You know I watched this Facebook program on CNBC today, and I think your best bet is to advertise on facebook too. I'm going to look into this, but I guess the best thing is you can narrow down exactly who you want to advertise to. I know trulia gets a lot of hits, but facebook might be another option too.

Sameer
1 vote Thank Flag Link Mon Feb 21, 2011
I would say yes it is compared to other pay sites sites such as zillow. I started paying Trulia
for half a zip code about 11 months ago, I get leads, some are junk but two turned into deals and
the commission was about $17,000, cost per month is about $190.00. They started using a new system
about a month ago and the lead volume has dropped so not sure how it will work in future, hope that helps



Simon Watson
Keller Williams Realty-East Bay
VA Buyer Experts
(925) 286-7112
(510) 859-4773
BRE 01881304
simon@myrealtorsimon.com
0 votes Thank Flag Link Wed May 6, 2015
No, it is kind of a rip off. Just go to their app or website and look at it from the client's perspective. 99% of what you will get is people clicking an ad wanting more information than the ad lists and that is all, most of them are no where near ready to buy and the ones who are are usually not able or willing to and they want you to work for them for free. I had one trying to get a free cma so they could list their property FSBO, they did not want to pay a real estate agent at all.
0 votes Thank Flag Link Mon Feb 23, 2015
My experience was not great - I got quite a few leads but only 1 or 2 were real genuinely interested buyers. Most were not expecting contact from a Realtor or looking for unrealistic bargains because they don't qualify for a loan on a regularly priced home. 90% of the leads were completely unresponsive. I later discovered that most of the leads are from people who requested info an a completely different home:

http://www.trulia.com/voices/Agent2Agent/What_happened_to_th…

I have had much more success in getting leads via listings I have had on Trulia.
0 votes Thank Flag Link Tue Jan 13, 2015
Trulia is very dishonest and the zip codes are junk. They ran my credit card for more than the agreed upon amount. RUN!
0 votes Thank Flag Link Sat Jan 10, 2015
My opinion clearly is NO!
0 votes Thank Flag Link Wed Jan 22, 2014
Allan, you first stated that you were against it, then said you were for it and that your Pro + zip was paid for two decades, thus making it worth the investment...now you are against it again. What changed?
Flag Thu Mar 6, 2014
Hi Chris,

I think it depends on whether you want buyers or sellers. If buyers, this type of venue tends to work OK. If sellers, efforts on sites such as this one and Trulia are futile at best. Good luck!

Ramsin Kashto
CA BRE 01816526
0 votes Thank Flag Link Wed Jan 22, 2014
Chris,

I've been with Trulia since July. First with Mobile Ads and then with Local Ads. Although you will receive a certain number of leads, you are always in a horse race to be first to the post in responding to the lead.

Additionally, my experience is that most of these leads are impulsive and, at best, very early in the sales cycle. Nearly all of them have never spoken with a mortgage lender. Although you can guide them to associate lenders that you work with, many of them are not prepared to move forward.

Trulia will give you exposure, but there are better ways to build your brand and solicit leads for a lot less money. The Trulia sales person will be glad to take your money, but keep in mind nearly all of the risk falls on you for converting the lead.

If you do sign up, make sure that you are explicitly clear when you expect your contractual relationship will end. They are famous for auto-renewals for agents who have expressed a desire to no longer do business with Trulia.

Best of luck!
0 votes Thank Flag Link Thu Dec 19, 2013
I have had decent results. I am curious about mobile as well...thinking about buying some zip codes as well.
0 votes Thank Flag Link Tue Dec 17, 2013
Not one single referral over the last year...
0 votes Thank Flag Link Wed Jun 12, 2013
I got one lead last year.. i did sell a Co-Op apt... I am thinking about the mobile as well.
Flag Thu May 1, 2014
Work the leads hard, follow up fast. focus on one zip and buy the majority!
0 votes Thank Flag Link Tue May 7, 2013
I wanted to update my issue with Trulia and the purchase of a zip code for their mobile app. I received a notice this morning that I will be getting a refund to my card within 7-10 days. I am glad this is being resolved.
0 votes Thank Flag Link Tue May 7, 2013
I just bought an entire zip code for 6 months. 3 months in so far, and not ONE solid lead. Tire kickers that want "more info" about a certain property. I've called with no response. I've emailed with no response. The rep that told me he was going to contact me throughout the contract to help me has called once, and that was 2 weeks after we signed up.

They got me once. It won't happen again.
0 votes Thank Flag Link Sun May 5, 2013
Trulia is a rip off. I was sold on the mobile advertising. I asked a lot of questions because i had a zip code at a different site and did receive leads. I specifically asked the Trulia agent, at least three times, if I would be along with the listing agent or in a rotation. She told me I would have exclusivity and that the listing agent appeared in the description of the property area, but not in the contact section. Wrong. Once on board, I checked out my mobile app. I barely showed up on listings (one in every six or seven property selections). When I did show up, it was right along with the listing agent. When a buyer selects me, a notice automatically goes to the listing agent as well. I pretended to be a buyer and tested it. What is the point of getting a paid lead if the same lead goes right to the listing agent? I called to complain two days later (to give it a fair time to test it). I was put off for two weeks, told they had to listen to the sales tape, and then finally received an email- no refund. If you have a listing already on Trulia, rest assured you will be called no matter what. If you are looking to buy a zip code in the hopes of getting leads, DO NOT bother. They completely lied. I have had two leads, and they have both been me. Check the reviews of Active Rain. Big waste of my money.
0 votes Thank Flag Link Sat May 4, 2013
Definitely worth the money--in fact it is one of my strongest return on investment. However to make it work you need to dominate the zip codes in your area--I own 100% of two of my areas and they bring it a big book of business both directly and indirectly (can't tell you how many times I go into a listing and am told they saw me all over Trulia).

Allan--only one 100% available (unlike Zillow which tells you that you can buy 100% and then sells another 100% to a different agent).
0 votes Thank Flag Link Mon Nov 19, 2012
Dollar for Dollar zillow is better. I ran both at the same time. I also ran trulia pro highest level for 1 month (a tasty $300+ a month on top of the zip codes you buy). I got a few more leads but I did get the huge boost that I thought. Over the course of 3 months, I only got to do 1 showing from all their "leads" lol. From Zillow, after only signing up for 1 month, I already did a few showings and I may be writing a few offers. Its just sad that a company sitting in Seattle (Zillow) can beat Trulia based in the San Francisco bay area for bay area zip codes (their home turf). I don't think they know how to execute the process that well. A senior agent on our team is locked in for a 6 month agreement with trulia including their experimental mobile ad product and that is not working out well either.

Maybe if you spend $1k a month, you might do better, but based on my experience, I will be sticking with zillow. Trulia is better than realty trac and home gain though, but those are like tier 4 vendors.

I wish you the best!
0 votes Thank Flag Link Sun Nov 18, 2012
While I'm sure it varies to large degree by market, I own the largest portion of paid Trulia advertising in my area and I can tell the ROI has been far greater than any other of the advertising avenues I use and have used. And, this is only what I can measure. Given that I appear on every search page for anyone searching Green Valley, AZ--there is an exposure rate that is hard to measure and impossible to beat.
0 votes Thank Flag Link Wed Jun 13, 2012
I think a lot depends on your MLS rules for listing homes. Our MLS allows any price with verbiage such as possible short-sale, price reduced to 50k on a 200k type property. These comments will make your phone ring off the hook but its false advertising using bait and switch tactics. Hence the clients Trulia will send you are people looking for a deal which does not exist. Now your job is to explain how the Trulia advertises and your MLS advertising is misleading the public and gets them to trust you because you told them the truth about the lie. Then you find they have no desire to work with you, are not pre-approved or just looking.
0 votes Thank Flag Link Tue Jun 12, 2012
Anyone trying Trulia advertising on Android? Any luck? I took 20% in a zip a month ago and have not gotten any leads yet.
0 votes Thank Flag Link Tue Jun 12, 2012
Hello Chris,

I have purchased a share in one zip code,and I have gotten leads from it.

I think dollar for dollar it is less expensive than other forms of marketing and has yielded some benefits.

I have had leads from as far away as Germany. I have a gentleman who wants to buy a home for his son who will be attending school in the U.S. He found me by searching for homes for sale in my zip code. Had it not been for Trulia there is no way he would have found me.

Best of Luck to you!

Kawain Payne, Realtor
0 votes Thank Flag Link Mon Jun 11, 2012
Time will tell on that one as I recently took a minor "plunge". What I can tell you is that anybody(Agent or Company) that claims a listing will come up before or with you in that zip code. That was not what was said or disclosed but will see how it works out. Contrary to my negativity or forwardness I have sold + actually listed and sold properties in this area with the leads from Trulia. These (3) transactions have paid for my PRO status and the one zip code for the next two decades!
0 votes Thank Flag Link Sat Apr 28, 2012
I say no as per my own experence. Think it may depend on your area. Just not sure enough quality leads come out of it. Just my opinion!!
0 votes Thank Flag Link Sat Jun 18, 2011
I find the pro subscription to be helpful but just canceled my zip code advertising. Not a single lead after $1000 doesn't add up in my books.
0 votes Thank Flag Link Fri Jun 17, 2011
Best bet is to contact some of the agents advertising in your area - and ask them. I have inquired - and have mixed reviews. Some have said the money is better spent in more traditional marketing...



Gerry Dunn
Associate Broker
Serving MD/DC/No.VA
0 votes Thank Flag Link Tue Mar 1, 2011
Thank you everyone for your responses! I appreciate it!
0 votes Thank Flag Link Mon Feb 28, 2011
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