The short answer is yes......I am a broker-owner in Texas and Colorado. One of my agents has been advertising with both Trulia and Zillow. I advertise with Market Leader and Realtor.com. Given our collective experience, I have elected to discontinue advertising with these other entities and focus our online spend with Trulia. We get 20 to 30 leads per month. Of these 1/2 are buyers or sellers active in the market. We then convert 50% of these to clients that we will work with sometime in the next 6-12 months and that ain't bad!
Best of luck to you!
Chris Schilling, Broker-Owner
Ps- if you liked my response, please vote for me as the "Best Answer"
If it's a short term commitment with no cancellation then it might be worth trying it out. In the long run though you should always invest into your own site and social marketing as well as advertise through other sources.
If you need help, advice or a contact on how to go about making your own presence online and doing it correctly then free to contact me.
Good luck to you with your marketing.
In my personal experience, the answer is simply, "No". I've been active within my real estate market for > 20 years, can "sell ketchup Popsicles to women in white gloves", and have owned/operated a lead-generating call center employing 50+ people, an investment bank, and have served in every single capacity as it relates to real estate. In short, Trulia's "leads" are essentially people who click a link (not knowing what they're clicking upon) which results in a re-directed phone call to you. They have to stay on the phone while it's patched-through to you. My experience has been that > 90% hang-up prior to being patched through. The other 10%? Well, they're looking for rentals, properties well under the threshold you set with your Trulia marketing rep, or are otherwise "not interested". Of those who elect to leave a message during the 4 hours per day you're not available to answer the phone, they either comprise the aforementioned or they are recent buyers looking to know what their home's current value is (so as to reassure themselves the got a "good deal"). Listings? Forget about it! I've been working 3 owners for over 4 months...they're not really sellers. Buyers? Forget about that too. They either have representation and are under the misconception "you" are the listing agent or they're just looking to see what the market (that they can't see on Trulia) has available so they can take those properties to THEIR agent. Duties owed when meeting with the prospective buyers? Done! Interested parties in "My" listings (as directed by Trulia)? Done. Ask yourself this: If a prospective buyer already registered with another agent calls you about a listing held by another agent....how do you respond? More importantly, how do YOU get paid?
It's AMAZING this type of marketing could yield any fruit. I'd pay $1,000 to watch bugs engage in unsavory relations; however, I would (no further) pay $0.10 for the leads I've been provided during the past 4 months from Trulia!!
Just my $0.02 (for which I've spent $4,500+ up-front); but, I'll offer that to ANYONE for free. I've fully vetted this medium of marketing and passing out flyers or sky-writing would (presumably) be more economical. :(
I purchased a few zip codes approximately a year ago, which I still maintain. To date the leads have resulted in two buyers, one of which purchased a condo sight unseen and closed escrow in two weeks. That being said it is my understanding that internet lead conversation is typically twenty to one so itâ€™s probably best to have a broad venue for advertising. With those type of numbers we could easily get discouraged. We just need to stay focused and positive since the average research time for buyers is approximately eight months per data provided by NAR. Good Luck!
Highest and best regards,
REALTORÂ® | Century 21 Elite Home Finders
Certified BPO Specialist
5401 S. Kirkman Rd., Ste 725 | Orlando, FL
Direct: 407.256.8190 | Fax: 407.264.8073
Review the current advetisers on Trulia who are real estate professionals working within your MLS area.
Look at their production as reflected in the MLS statistics.
If the numbers show they are outproforming you, perhaps Trulia is contributing to their success. It really is the only tool you have (Your MLS) to get real data as opposed to andedotal, higly selective, responses.
You know I watched this Facebook program on CNBC today, and I think your best bet is to advertise on facebook too. I'm going to look into this, but I guess the best thing is you can narrow down exactly who you want to advertise to. I know trulia gets a lot of hits, but facebook might be another option too.
for half a zip code about 11 months ago, I get leads, some are junk but two turned into deals and
the commission was about $17,000, cost per month is about $190.00. They started using a new system
about a month ago and the lead volume has dropped so not sure how it will work in future, hope that helps
Keller Williams Realty-East Bay
VA Buyer Experts
I have had much more success in getting leads via listings I have had on Trulia.
I think it depends on whether you want buyers or sellers. If buyers, this type of venue tends to work OK. If sellers, efforts on sites such as this one and Trulia are futile at best. Good luck!
CA BRE 01816526
I've been with Trulia since July. First with Mobile Ads and then with Local Ads. Although you will receive a certain number of leads, you are always in a horse race to be first to the post in responding to the lead.
Additionally, my experience is that most of these leads are impulsive and, at best, very early in the sales cycle. Nearly all of them have never spoken with a mortgage lender. Although you can guide them to associate lenders that you work with, many of them are not prepared to move forward.
Trulia will give you exposure, but there are better ways to build your brand and solicit leads for a lot less money. The Trulia sales person will be glad to take your money, but keep in mind nearly all of the risk falls on you for converting the lead.
If you do sign up, make sure that you are explicitly clear when you expect your contractual relationship will end. They are famous for auto-renewals for agents who have expressed a desire to no longer do business with Trulia.
Best of luck!
They got me once. It won't happen again.
Allan--only one 100% available (unlike Zillow which tells you that you can buy 100% and then sells another 100% to a different agent).
Maybe if you spend $1k a month, you might do better, but based on my experience, I will be sticking with zillow. Trulia is better than realty trac and home gain though, but those are like tier 4 vendors.
I wish you the best!
I have purchased a share in one zip code,and I have gotten leads from it.
I think dollar for dollar it is less expensive than other forms of marketing and has yielded some benefits.
I have had leads from as far away as Germany. I have a gentleman who wants to buy a home for his son who will be attending school in the U.S. He found me by searching for homes for sale in my zip code. Had it not been for Trulia there is no way he would have found me.
Best of Luck to you!
Kawain Payne, Realtor