Question Details

John Souerbry, Real Estate Pro in Fairfield, CA

Is ForSaleByOwner.com a cost-effective lead source?

Asked by John Souerbry, Fairfield, CA Mon Mar 25, 2013

Has anyone signed up to be a Featured Pro and received any viable leads?

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Answers

3
John Souerbry’s answer
Hi Ginger and Cristyle, thanks for your comments.
It does seem odd that a web site supporting owner sales would let agents in the door, but I never thought I'd see agent advertising on the floor of my local grocery store, either (feels odd running over an agent's picture with the cart...). Perhaps the owners aren't a strong enough revenue stream. There are 11 agents signed up with them in all of California.
I'm going to pass on this marketing channel for now.
0 votes Thank Flag Link Fri Mar 29, 2013
I have not signed up on FSBO.com, but I know FSBOs are a great lead source in general.

They aren't always easy to convince, but they are potential clients that you know want their house sold. If you can create a listing presentation geared towards their needs and concerns, it can be a great way to get listings.

I would think the return could be there and if you want listings, it may be better than Trulia/Zillow where I think the majority of leads are buyers.
0 votes Thank Flag Link Fri Mar 29, 2013
I have not heard of anyone doing that but it seems odd to me that a site created for the sole purpose of circumventing real estate agents would offer a place for agents to advertise to a customer base that inherently wants to sell their property without the services of a licensed professional. Doesn't sound like a great lead pool to me.
0 votes Thank Flag Link Thu Mar 28, 2013
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