Question Details

John Souerbry, Real Estate Pro in Fairfield, CA

I'm thinking of getting out of the (Active) Rain...

Asked by John Souerbry, Fairfield, CA Wed Oct 19, 2011

Has anyone cancelled their Active Rain Rainmaker account and noticed a difference in their primary site traffic or general online lead flow? I've never been contacted by any prospective clients through my Active Rain blog, it appears that Trulia and my WordPress blog are sufficient blogging platforms. All opinions appreciated.

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6
ActiveRain has had an identity crisis from the very beginning. Even though it's self-described as a forum for brokers and salespersons to network with each other, it also seeks to charge for client leads. While brokers and salespersons have been duped into paying for leads by their few "miraculous" stories of closed deals, I've never heard of any client ever mention going onto ActiveRain to seek advice. Seems like it's just a place for brokers and salespersons to stroke each other's egos while ActiveRain collects all the money. I've never paid for a Rainmaker account and don't intend to.
Web Reference: http://www.archershomes.com
1 vote Thank Flag Link Wed Oct 19, 2011
I had a brief stint as a rainmaker with very little to no precipitation as it relates to leads.
0 votes Thank Flag Link Thu Oct 20, 2011
I doubt you can match Active Rain anywhere in terms of how quickly it can move a blog post up in the search engines. That's the reason I continue to use it not to mention the wealth of information I have gleamed from it since joining. Having said that, I have lost quite a bit of respect for the platform as I am tired of seeing the same old faces featured day after day.
0 votes Thank Flag Link Thu Oct 20, 2011
I have been considering the same thing recently.... I'm not a fan of active rain - I have never been featured and I don't understand how the agents who are blogging there so consistently find the time to do so. BUT - I am in total agreement with Annette and Malina - googlejuice is imperative. But I think I can do that without paying active rain for a rainmaker account, right?
0 votes Thank Flag Link Wed Oct 19, 2011
I'm grandfathered in so I can't speak to the outside blogs on AR. I strictly use AR for back linking purposes. It does drive traffic to my website and blog, but not as much as Facebook does now. It used to be the third biggest driver of traffic to my other sites and now it is around 10th. I get probably 3-5 client contacts off of AR every year. Not great, but I'm not really putting a lot of client content out there. My WP blog ranks higher on Google than AR does easily. As does my website.

At this point it isn't a service I would pay for to drive traffic. There are many early adopters of AR that have left and their WP blogs are more than sufficient. If you aren't seeing the ROI, then it seems like a no brainer to cancel.
0 votes Thank Flag Link Wed Oct 19, 2011
John,
As you have observed. Active Rain is not a consumer website. The only business you can get is referral business. HOWEVER......

Due to the large scale human interaction, ActiveRain has REAL 'googlejjuice' (using AR vernacular) that can be greatly leveraged in regards to our WordPress website. You truly can not have too many feeder systems to your website(s). It would be beneficial to analyze the visitor experience when a feeder redirects a surfer to your site. Low conversion websites share one thing in common. Confusion.

I would suggest continuing a mirror presence on AR and link to Wordpress. It raises your relevancy score significantly.
0 votes Thank Flag Link Wed Oct 19, 2011
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