Question Details

Maggie Hawk, Real Estate Pro in New Smyrna Beach, FL

I'm curious about how people classify themselves on Trulia. I have my Broker's license, but called myself an "Agent" for a

Asked by Maggie Hawk, New Smyrna Beach, FL Tue Jun 22, 2010

couple of reasons. For one thing, there is no category for what I am - a Broker-Associate. (Not sure Broker-Associate means much to a member of the public though. I once had someone tell me they thought it indicated a "trainee!") For another thing, I felt that calling myself an "Agent" shows that I work directly with customers, listing and selling properties, performing the work that an Agent does. I don't want to create confusion; just wondered how you perceive these titles, and if I'm doing myself a disservice not to call myself a "Broker."

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I think you should go with "real estate agent" -- Broker Associate is too confusing.
0 votes Thank Flag Link Tue Jun 22, 2010
Hi Maggie,

Why not ask Trulia to add this as a category. They are very reasonable and always listening to what Realtors have to say here online. After all, we're their clients, right?

If you're trying to reach the 'public' here, call yourself an agent. If you want to reach and possibly recruit agents, then call yourself a Broker-Associate. You can also include a one or two line definition in your tagline at the bottom.

GOOD LUCK!

Scott Miller
Realty Associates
Boca Raton, FL
Web Reference: http://www.SunnyBoca.com
2 votes Thank Flag Link Tue Jun 22, 2010
Consumers are often confused by the Salesperson versus Broker licenses that we have here in California. An "agent" is clearly defined by the laws of agency, but consumers don't read those and assume that all people who sell real estate are agents. Anything with "associate" on it often means an assistant of some type. A broker once told me "broker-associate" sounds like George Carlin's assessment of "jumbo shrimp." To paraphrase, is it a really big tiny thing or a really tiny big thing? Is a broker-associate a broker (highly trained, experienced) or an associate (relegated to assisting someone else due to lack of training and inexperience)? In truth, most broker-associates are usually highly trained, experienced and manage their own team. The marketing challenge is to convey the concept to the clients.
2 votes Thank Flag Link Tue Jun 22, 2010
I am a Broker - here in WA on July 1st that will all change - everyone with a license will become a Broker and the "Assoc Broker" will become a "managing broker" and a Broker will become a designated Broker. I think that the public will be as confused as we will be! lol!
1 vote Thank Flag Link Wed Jun 23, 2010
Agent is a good description of what we do. Some folk like the impression of a "title" or "feeling or power or importance" - if I may say so. So, using titles should be simple and explain what it is that one does. I'm a broker working as a Broker-Associate or Associate-Broker. People percieve titles in many ways, like a chian of initials after ones name; John Doe, ABS, CAM, MBA, DRG, RLA, AIM,etc.

It looks kind of impressive (sort of)...

How about Maggie Hawk, Broker-Agent

But legally, I think you would have to be Maggie Hawk, Broker-Associate-Agent
Web Reference: http://waterwayrealty.com
0 votes Thank Flag Link Thu Jun 24, 2010
Thank you for the clarification Maggie.

~Emily
0 votes Thank Flag Link Thu Jun 24, 2010
Emily, I think I opened a can of worms. I am NOT advocating a Broker-Associate category. As others have stated, it's confusing and really doesn't mean much to a Buyer or Seller.

My original intent was to poll customers, and also people like myself, who have a Broker's license and work in sales (rather than management) to see how they identify themselves on this forum, below their names.

As for me, I'm sticking with "Agent", since it describes what I do. If people want to know more about me, they can always read my profile.
0 votes Thank Flag Link Wed Jun 23, 2010
Hi Maggie,

Thank you for bringing this issue to our attention. I will share it with our team and we may be able to add a 'Broker Associate' selection to profiles in the future.

Please be sure to let us know if you have any additional questions or suggestions to share with us.

Best Wishes,

Emily Gibson
Community Moderator
0 votes Thank Flag Link Wed Jun 23, 2010
Thanks to everyone who responded. I think I'll follow the K-I-S-S principle and remain an "Agent." After all, my profile mentions my Broker's license.
0 votes Thank Flag Link Tue Jun 22, 2010
Ooops! Just noticed that my Trulia designation is "agent." I must have changed it sometime back. Still use the Broker Associate on my sig line though because, well, that's what I am.
0 votes Thank Flag Link Tue Jun 22, 2010
I, too, am a Broker Associate and I designate myself as "Broker." Maybe it is me, and not you, that is doing myself a disservice. ?

JOAN LORBERBAUM MOORE
Broker Associate, GRI
Lang Realty
9858 Clint Moore Road
Boca Raton, FL 33496
0 votes Thank Flag Link Tue Jun 22, 2010
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