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Cathy Kurchi…, Real Estate Pro in Virginia Beach, VA

I'm a new agent. I was wondering what internet sites have worked best for you?

Asked by Cathy Kurchinski, Virginia Beach, VA Thu Apr 18, 2013

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Answers

10
Cathy,
NONE of them 'work' unless you have defined the purpose they are to fill AND you are supporting the infrastructue to make that website visiable.
-
How will you know if that website is successful?
1. impressions
2. visits
3. interaction
4. distrubtion
5. Friends
6. Cleint management
7. Providing home search/resources
8. Community news/support
9. Validation
10. Your mother likes it
-
Evently you will realize the only measure is the number of appointments generated from the website.
Who do you want to have an appointment with? The answer to this question dictates what you should do and the care and feeding involved.
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You will realize you need three websites.
1. Brown and Foster
2. All about Cathy
3. Social
And a whole bunch of "Squeeze" pages.
The first three are essential to the latter.

Summary: If you don't know what needs to be done you will be looking for a website. If you have defined your busienss and strategy, you will be seeking ways to feed and nurture your squeeze pages.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group
Palm Harbor, FL
727.420. 4041
http://RealEstateMadeEZ.us
1 vote Thank Flag Link Sun Apr 21, 2013
By far, both Trulia and Zillow but for them to be effective you must be active on the sites--answer questions, post blogs...participate in the community.
1 vote Thank Flag Link Fri Apr 19, 2013
Ken...thank you! Thats extremely helpful.
0 votes Thank Flag Link Sun Apr 21, 2013
If social media is your thing, you should definitely take a look at Hootsuite. It allows you to manage multiple social media sites from one polished dashboard, and offers analytics so you can see how engaging your content is.

Also, don't overlook Craigslist for a variety of ways to capture leads. You can outright offer your services, work with agents in your office looking for more exposure for their listings (always ask before posting!), or prospect FSBO leads.
Web Reference: http://www.HootSuite.com
0 votes Thank Flag Link Sun Apr 21, 2013
Definitely Trulia, in total agreement with Marc, the quality of your responses will strongly affect the quality of the leads.
0 votes Thank Flag Link Sat Apr 20, 2013
Hey Cathy,

I work for Wintrust Mortgage (based in Chicago), but we lend in all 50 states. We offer a program called Path2Buy, which converts rental clients into buyers. This program is free to you, and accomplishes this goal by taking rental clients, and educating them on the buying process. Do you have a great deal of rental clients/ do you know rental agents who dont have a liscense?


Warm Regards,

Josh Marks
Direct: 773.303.0033
Jmarks@wintrustmortgage.com
0 votes Thank Flag Link Fri Apr 19, 2013
Hi Josh, I don't have a lot of rental clients. But sounds interesting, Path2Buy. Thanks for sharing.
Flag Sat Apr 20, 2013
I've had the most leads via Facebook and Trulia.

Facebook more so for referrals. Trulia for leads (alot of buyers vs sellers).
0 votes Thank Flag Link Fri Apr 19, 2013
You definitely want to create a business profile on as many social media sites as possible. Also, use free tools such as postlets to broadcast your listings all over the internet. Hope it helps!

Warm Regards,

Alex
0 votes Thank Flag Link Fri Apr 19, 2013
Thanks, Alex!
Flag Fri Apr 19, 2013
If you answer questions faithfully on Trulia and Zillow, you are likely to get some worthwhile leads. You also may want to invest some money in Google Ad Words. If you do that, work with someone who has some grasp of SEO techniques. Call this guy, Preston Ware. 561-329-0075

Marc Jablon, The Jablon Team
RE/MAX Complete Solutions
JablonTeam@gmail.com
561-213-6139
http://www.JablonTeam.com
0 votes Thank Flag Link Thu Apr 18, 2013
For Marketing? If so, my short answer is all of them (or as many as you can manage). Postlets, Trulia, Zillow, Facebook, Pinterest, Twitter, LinkedIn, etc...
0 votes Thank Flag Link Thu Apr 18, 2013
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