Agent2Agent in Charlotte>Question Details

John Kelly, Real Estate Pro in Charlotte, NC

I just wanted to see if anyone else is as frustrated as I am about the quality of leads being recieved from their Trulia advertising?

Asked by John Kelly, Charlotte, NC Mon Aug 20, 2012

Almost all of the properties that the customers have inquired about are not even Active listings??? very wierd. Thanks for your honest responses.

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Answers

38
It's been my experience after a number of years interacting with people on trulia that the absolute best way of obtaining leads via this forum is by interacting with the public. Once people see that you are a valid resource they can trust the public will reach out to you.

Fees for leads or lead services, all too often, sell you a false bill of goods and bundle gargage leads for patrons to work through. Unfortunately too many people have had to experience this personally before walking away.
3 votes Thank Flag Link Sat Nov 3, 2012
Agreed Bill!
Flag Sun Jan 5, 2014
I have 5 lease closings and 2 listings from my Trulia activity and/or advertising. I just began advertising in the spring with Trulia and Zillow. My Trulia advertising has given me many more leads than Zillow.
2 votes Thank Flag Link Mon Nov 5, 2012
Carla, The same holds for me. I have seen nothing from Zillow and I pay as well!
Flag Tue Nov 6, 2012
I stopped paying for the enhanced feature because it did nothing for my listings...I get more leads from answering questions and posting useful information. I have closed about 5 good deals just from answering questions on Trulia.

Christopher Pagli
Accredited Buyer Representative
Licensed Associate Broker
William Raveis Legends Realty Group
914.406.9023
2 votes Thank Flag Link Sat Nov 3, 2012
I like trulia and have had some success with being a pro...
Here is my Issue.
I am a "pro" and I am also a "VIP".... However when people are looking for houses in my area.... I am not ranked for any of these criteria...
As a matter of fact... Most of the time... My Trulia rep cant even tell me why Im not ranked higher...
So, I am not going to be paying any more.....
Agents that have no experience... Have no time and impute on Tulia are ranked higher...
My main market... The Agent that is ranked highest is an agent that has "new home listings"... These are lots.... Not even sales..... He has no recommendations, No sales, No impute on this site and I outsell him significantly in this area. However, Because he has these new home lots, If a buyer in my area is looking for an agent.... He is Number one.
Not really too fair since he doesn't even do Resale homes...
In any case.... I have always loved Trulia and I have had numerous leads, But why would I continue to pay for little to no benefit?
Just my Humble opinion....
thx
1 vote Thank Flag Link Sun Nov 17, 2013
Bill,

I have been on trulia for a couple of years now. I tend to answer a lot of questions and use it for a blogging platofrm as well. I pay to be a Trulia pro. My initial reason for signing up was the extra exposure my listings would receive as a featured listing verus not being one. I did it to give me an edge with sellers when presenting hy they should chose me over another Realtor. for that purpose I feel I have gotten my money out of it until recently. By that I mean when they raised the prices and charged upfront now versus on the monthly plan. i paid it this year but am being more cognizant of monitoring it than in the past.

I do get a fair share of leads from Trulia. In most cases I have found a lot of the leads to either have been bogus oron homes that were no longer available on the market....Recently I have gotten fewer leads but better quality of leads. Would I have gotten them regardless/ maybe. Most of the qualified leads I do get are from my own listings and I have converted those into successful buyer closings. the rando lead I receive from soemone on a house that si not mine has not panned out well for me at all...

For me I think if I was not a heavy listing agent this would not be worth the money. All the sites are trying to sell me zip codes for buyer leads but I have found that I get a majority of my buyer leads directly from my listings since i can answer their questiosn right on the spot and give them the information they need and want
1 vote Thank Flag Link Mon Nov 5, 2012
Hi Bill,
I agree with you. Once you have a proven track record and people see you on Trulia and other sites, you build up your reputation. And best of alll, referrals are the majority of our business and using forums such as trulia and other blogging sites just let buyers and sellers know a little more about us.
I do pay for the enhanced feature on this site as well as realtor.com. I can pay for it for the next 40 years with the amount of business that I received. I also agree that i would never pay for leads as this is a scam! Haapppy prospecting!
1 vote Thank Flag Link Sat Nov 3, 2012
John,
Other then my personal website, I get more closed leads from Trulia. Primarily due to blogging or answering questions.

Frank Dolski MBA, ABR, e-PRO
Associate Broker
2010-2011 Coldwell Banker International President’s Circle Award Recipient
CARTUS & SIRVA Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
215-803-3237 (mobile)
215-794-1070 x-103
f.dolski@cbhearthside.com
http://www.FrankDolski.Com
1 vote Thank Flag Link Sat Nov 3, 2012
Internet leads... You love them or you hate them.

There's a lot of talk how the internet lead conversion ratio is 1% or 2%. ...Which is something terrible, it's not Trulia's fault... Handling an internet lead takes much more time ...say 3 - 6 months? or a year?

Using the internet for leads is equivalent to holding "open house" ...Sit and wait, be patient. ....It's too passive and time consuming. Especially if you prefer door knocking and cold calling like I do. Regardless, internet marketing and internet leads are still a piece of the puzzle and since an agent website can rarely surpass Trulia in search results you might as well use some big name home search site like Trulia...

The best advice another agent ever gave me was get in front of the customer asap... set an appointment for this week or throw the lead away. ...Oh, what am I thinking that never works for internet leads.
Web Reference: http://NaplesRealtyMan.com
1 vote Thank Flag Link Tue Aug 21, 2012
Thanks for your post. Too often we expect things to happen fast. I for one am not a door knocker , so internet leads from sites like Trulia are a great adjunct to the growth of my business. You just have to work at it like anything else.

Much Success to you!!
Kawain Payne, Realtor
Flag Thu Sep 6, 2012
Thanks Chris, I agree, I guess I was hoping for better results with all the statistical info on numbers of hits/reviews & hi-quality leads I was given.
Flag Tue Aug 21, 2012
Hi John,

Thank you for sharing your feedback with us and starting this discussion. We appreciate the input from you and everyone else who answered.

We are aware that data accuracy on the web is a problem and are putting a lot of effort into programs that help clean it up, not just on Trulia, but on the websites where it originates as well. Jonathan Pear's suggestion below - to respond to leads that inquire about inactive listings with three similar listings - is a wonderful way to turn that situation into a positive and help you convert these prospects into clients.

For those who mentioned receiving out of area leads, please be sure to visit the 'Lead preferences' section of your Trulia account to select which locations you'd like to receive leads from. You can select up to 20 and remove any locations that are out of your area.

Also, please keep in mind that we've made some recent changes to improve lead quality on our site further. Leads now require a phone number and email address, and we no longer send leads from foreclosure properties on Trulia. We are hopeful that these changes will improve your overall lead experience.

Thanks again for your feedback all!

Emily
1 vote Thank Flag Link Tue Aug 21, 2012
Thanks for the great info Emily!
Flag Tue Aug 21, 2012
John,
As you and so many others have identified, the objectives of aggregate websites such as Truilia and Zillow are not aligned with that of real estate professionals. It is a critical and incredibly important business strategy for these websites to announce "Over 6 gazillion home for sale" and 'Foreclose for everyone" simply to drive up traffic. (Does Trula and Zillow charge you based solely on traffic?)
-
The more polluted these websites become with bogus data,(this should be ENCOURAGED) the more reason there is to rejoice. There is gold in this reality. However, the basic principles of marketing must be applied for professionals to benefit.
-
Of those responding to your question as of 9:57 am on Aug 21st, having briefly examined their Q&A, NONE have exhibited an understanding of the environment and deployed the strategy to exploit the situation.
-
Good leads can generated from Trulia but YOU CAN NOT BUY THEM.
Hmm, that which is given away freely is considered of little value. Knowing this to be true, I'll end my contribution at this point. Those who have interest should realize there is no secret for those who press forward with the desire to know.

Best of success to you,
Annette Lawrence, Broker/Associate
Remax Realtec Group, Palm Harbor, Fl
727.420.4041
http://RealEstateMadeEZ.us
1 vote Thank Flag Link Tue Aug 21, 2012
Annette, Great Reply!!
Thanks
Flag Tue Aug 21, 2012
Thanks Annette, I understand it's a number thing when it comes to these kinds of websites & the traffic that they stir up, however, it is odd that the majority of the leads are researching outdated non-active listings & don't respond for further assistance for lead conversion.
Flag Tue Aug 21, 2012
I am a fan of Trulia and most of what they do here. I paid a lot of money for leads over a six month span and really didn't get anything from it.

I have closed a few big deals this year from folks that found me on Trulia, so I can't complain.
0 votes Thank Flag Link Sun Jan 5, 2014
Trulia, as with all of the lead generation competitors, have their strengths and weaknesses. My Director of Marketing (who is from a top 10 MBA school) regularly calls support / sales for clarification when Trulia makes changes. Unfortunately, no one really can give a straight answer, as I think the decisions being made are top down and poorly communicated to the front lines. I think this is Trulia's primary weakness, they have some severally under qualified individuals making key changes, I say under qualified in the sense of either education and/or the real estate market.

Having said that, I have found Trulia slightly better than their competitors. Their model works for us, albeit it could go from good to great with some fairly minor changes. We spend six figures with Trulia and can say it has roughly a 3x multiplier. But it is a lot of work, a lot of bad leads, and a lot of time having to be on.

Best of luck.
0 votes Thank Flag Link Sun Jan 5, 2014
Try not to get discouraged because as I have found there are definitely some gems in the lead pile so each and every one is worth at least responding to until you can figure out where it might / might not go.
0 votes Thank Flag Link Sun Jan 5, 2014
I have received many Trulia leads and closed business over the course of the past few years. Primarily it would be inquiries on active listings or listings in the areas where I have features homes or listed as a Tulia Pro. I must also mention that blogging has played a significant role, at least for me, to further brand myself but most of all, to give buyers and sellers an insight of my expertise, opinion, and listings. Trulia like any other medium for advertising has to be enhanced by the Realtor.

Frank Dolski MBA, ABR, e-PRO
Associate Broker
Certified Relocation Specialist
Previews Luxury Home Specialist
Coldwell Banker Hearthside Realtors
Ranked #1 In The State of PA in 2012 For Affiliated Coldwell Banker International Realtors
2012 Coldwell Banker International President’s Elite Award
2010-2011 Coldwell Banker International President’s Circle Award
215-803-3237 (mobile)
215-794-1070 x-103
f.dolski@cbhearthside.com
http://www.FrankDolski.Com
0 votes Thank Flag Link Sun Jan 5, 2014
ya they "suck"!!!! false information,lack of lead information,not current,ect...
0 votes Thank Flag Link Sun Jan 5, 2014
The leads that I have received have netted me closed business and active clients . Not all come to fruition but a great tool. Helps with SEO as well!
0 votes Thank Flag Link Sun Nov 17, 2013
Glad to hear your Trulia activity is working for you. I'II just hang in there and hope it improves. Thanks for your repsone.
0 votes Thank Flag Link Mon Nov 5, 2012
It's really slowed down right now. In the summer I could barely keep up with responding to the leads. Many were lease leads but I was content with working with them. I'm glad for the break right now but expect it to pick back up after the first of the year.
Flag Mon Nov 5, 2012
I have not received any useful leads, all of mine have been spam.
0 votes Thank Flag Link Mon Nov 5, 2012
Hi Joanne,
Are you a Trulia Pro? Do you blog and ask/answer questions and do you iinvest in some inexpensive zip codes? I get many good leads from Trulia.
Flag Mon Nov 5, 2012
Bill, I just a lead today and I am showing one of my listings on Thursday. Just saying, it works for me!
0 votes Thank Flag Link Mon Nov 5, 2012
For me the fact that they are inquiring at all means they are interested Buyers and for me, that is an opportunity to find them a home--even if the one they called about in no longer active. Trulia advertising has definitely helped build my business both directly and indirectly.
0 votes Thank Flag Link Tue Oct 30, 2012
Why would any one feel frustrated? If you really think about it, nobody is forcing you to pay for advertising with Trulia. If you're not getting what you want, just end your advertising. But, if you're continuing with the advertising, then you must be getting what you want.
Web Reference: http://www.archershomes.com
0 votes Thank Flag Link Tue Oct 30, 2012
My frustrations subsided once I stopped the advertising. With no expectations from Trulia, I can come and go, answer a question here and there, and be on my way to other activities. When I did pay, which was a couple years ago, everything I got in my inbox was junk.
0 votes Thank Flag Link Mon Oct 29, 2012
Hi Melissa,

I've asked our Customer Service team to give you a call regarding your lead preferences. They should be able to make sure that you only receive leads for the areas you've specified.

Thank you for making us aware of your experience, so we can straighten things out.

Best Wishes,

Emily
0 votes Thank Flag Link Mon Oct 29, 2012
Yes! I am EXTREMELY frustrated with this site. I am getting leads from zip codes that are not remotely near the areas I specified. Most of the time I can't even find the properties on line. It's a huge time waster in my opinion.
0 votes Thank Flag Link Mon Oct 29, 2012
I haven't made any true connectionswith the buyers or sellers from Trulia which is why I cancelled the service I was paying for. But I do believe that the exposure is good in an indirect way
0 votes Thank Flag Link Mon Oct 29, 2012
Our own sites with rein links are more up to date, People do not look for personal interaction anymore.
http://www.ChooseaHomeNow.com
0 votes Thank Flag Link Mon Oct 29, 2012
I agree with you John, and I continue to question why I'm paying a monthly fee. It's a big time waster, and I feel like I'm chasing clients who aren't ready/qualified to buy. I think it's time to reconsider!
0 votes Thank Flag Link Tue Aug 21, 2012
It is very common for people to inquire about awc or pending properties. Both Zillow and Trulia keep these properties online far too long.
0 votes Thank Flag Link Mon Aug 20, 2012
Thanks to all the agents for the information regarding Paid for Advertising through Trulia. I do not pay for leads on any websites but I find that Trulia's leads are better than Zillow's and Homes.com. Homes.com are the worst!
0 votes Thank Flag Link Mon Aug 20, 2012
Thanks April, I think all 3 are good for the public info the provide but as far as supplying high-quality leads for the prices they charge us(the Realtors) it just doesn't make sense.
Flag Tue Aug 21, 2012
I dropped my Trulia zip code because the only leads I was getting were for people who couldn't qualify or had ridiculous expectations about the market and what they could get for, oh $25,000!. I remain active on Trulia for my listings and still get the odd lead. Like you, a lot of the leads come from folks finding the deal of a lifetime on houses that Trulia says have completed the foreclosure process with a market value of way less than what the house would sell for once listed, even as a foreclosure. I can't blame the consumer for getting excited about a foreclosure in Myers Park that Trulia says is valued at $149,000, when the comps are clearly more like $700,000!
0 votes Thank Flag Link Mon Aug 20, 2012
The volume of leads on Trulia is higher than the volume of leads on Zillow, but the quality of the leads is poor. I used to pay for advertising on Trulia but the referrals came from outside of my market area. There were one or two good leads, but most were a waste of time. I raised the issue with Trulia several times ---about out-of-area leads--- but the issue was never resolved. I stopped buying space on Trulia.
0 votes Thank Flag Link Mon Aug 20, 2012
I have only gotten one lead so far and the client wanted to negotiate half my commission points because she found the property herself. Of course I wouldn't do it, She was probably trolling around to find an agent that would.
0 votes Thank Flag Link Mon Aug 20, 2012
I don't advertise on Trulia, but I'm active. Of the leads I get, about half are from live customers (versus spam or robots). And, about half of those are potential clients.
Web Reference: http://www.archershomes.com
0 votes Thank Flag Link Mon Aug 20, 2012
I do not pay for leads on Trulia though have gotten some very good ones over the years. Not many, just occasionally. Lately most of the local questions are from renters looking for a place to rent.
0 votes Thank Flag Link Mon Aug 20, 2012
Thanks Vivian, I should have did what you are doing, but I am paying for what I was told would be high quality leads, but at this point I am not seeing any & I am feeling like I have been had.
Flag Mon Aug 20, 2012
Trulia needs to do a better job of taking listings that are no longer active off their website( withdrawn, UCNS, Sold etc). They should display only active listings. That will happen when agents and brokers complain to Trulia Management and other RE information distributors and urge them to distribute accurate information. Accurate information includes schools etc. We pay for it they need to get it right!!!
0 votes Thank Flag Link Mon Aug 20, 2012
Walter, you are exactly right!! With all of their statistics & tech support you would think this woudl be an easy thing to weed out, I wanted to pay for high quality leads & it seems like we all are not gettign what we were sold.
Flag Mon Aug 20, 2012
This year, I have gotten 5 or 6 messages, where they use almost the same text:
"I found your Profile on Trulia, and I would like to meet and talk to you. Please respond to this e-mail".
I respond, and nothing more happens!

Has this happened to you?
0 votes Thank Flag Link Mon Aug 20, 2012
Ron, I am getting text message about a new lead & then a email about the same, but when I follow up with the lead, they never respond or I can't find the property active that they have inquired about??? I was told by Trulia that it could be sellers researching properties as comps for their own, but it just seems very weird that the majority of the leads are inquiring about non-Active properties & that they are not asking questions about "I am considering selling my home" etc
Flag Mon Aug 20, 2012
Even though the property that a potential client inquires about may no longer be active, it gives you an idea of what they are looking for. When we respond to them that what they were interested in is no longer available we will also send at least three similar listings that are. It's a great way to get your foot in the door.
0 votes Thank Flag Link Mon Aug 20, 2012
Thanks for you answer Jonathan, how long have you been adverstising with Trulia? Have you actually had sales from their advertising?
Flag Mon Aug 20, 2012
I'm a fan of Trulia and the service they provide. I think they have a good product and are extremely user and agent friendly. But, that doesn't mean I love everything they do. I suggest my clients not to rely in their search on Trulia listing information. I create them a private MLS access or Listing book account.
0 votes Thank Flag Link Mon Aug 20, 2012
As do I. We've been on Trulia for months and have received no responses to any email inquiries just junk lookers. We will stay with this for a while longer and then go with our basic instincts, door knocking, networking and referrals! Not worth depending on these websites that charge with no legitimate prospects!
Flag Mon Jan 13, 2014
That is a great idea Inna, I have not been able to get the customers to respond to my follow up email? so I question how legitimate they were in the frist place.
How long have you advertised with Trulia?
Have you had any sales generated from their advertising?
thanks,

John
Flag Mon Aug 20, 2012
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