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Sherry Mezze…, Real Estate Pro in Atlanta, GA

I constantly get calls from companies trying to sell buyer leads. Has anyone signed up for any of these services and had a good experience?

Asked by Sherry Mezze 404-545-4118, Atlanta, GA Wed Feb 23, 2011

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Dp2’s answer
I've heard of plenty of horror stories, and I've had some good experiences too. The leads are only as good as the qualifying criteria and the guarantees. I wouldn't buy leads from a source who isn't willing to disclose info about their qualifying criteria and who isn't willing to provide any guarantees.
0 votes Thank Flag Link Thu Mar 24, 2011
Hi Sherry, I have worked with internet leads off and on for many years. They are definitely not a quick fix unless you just happen to get extremely lucky. It really depends on the cost per lead,how many times they've been sold, and how fresh they actually are. I did really well with Zillow until they started selling their leads which got expensive in a hurry so I dropped them. There are good sources out there, but I find that it generally takes a while to learn how to efficetively connect, and then it becomes a numbers game that you have to stick with for quite a while. In order to maximize your results you need to budget a good amount of money, have an assistant do most of the leg work, and not have a great expectation of immediate results. It can get quite expensive in a hurry. If I can be of service, please call on me. My location is close to you.
1 vote Thank Flag Link Wed Feb 23, 2011
I agree save your money & look for other sources of getting buyer leads. I have tried many of them & they are a total waste and not worth the monthly expense.
0 votes Thank Flag Link Thu Mar 24, 2011
Yes....won't print the name. We are finding the leads are unqualified, and honestly we don't want to waste our time. We have changed our minds and are not doing this again. They over promise and under deliver.
0 votes Thank Flag Link Thu Mar 24, 2011
All I have and hear are bad experience. I do not have evidence to say all this kind of business are bad but so far I have never seen or heard a good one, yet.

Andy
0 votes Thank Flag Link Thu Feb 24, 2011
YIKES. Be careful. An agent in my office got one of those calls and she said to send her some to check out. Little did she know she was being billed $75 for each lead (which weren't great to start with). After 2 weeks she got a bill from the company for $550.00. She flipped out. She had to go to the owner of the company to get the bill dropped. She never signed anything and didn't agree verbally to pay them for the leads.
0 votes Thank Flag Link Thu Feb 24, 2011
I have tried two different lead programs. One is now out of business and the other is very aggressive presently but is a ripoff.
In my experience, any company that charges per lead rather than a referral fee per sale, is a total waste of time and money.
0 votes Thank Flag Link Thu Feb 24, 2011
I have never heard anything great coming out of these programs but I have heard of a lot of money going up in smoke. When I first started my website, the first contacts I got were a flood of calls soliciting everything under the sun. Some of them sounded like a good idea. Fortunately I have a business coach who can come in quite handy. When I asked this questions this is the advice I was given and I have stuck to it ever since. If a company really wants your business, they will offer you a free trial period. That is what I ask for. I tell them that if it works out I will do plenty of business with them and if they believe in what they are selling they should let me try it to see how it works. Not surprisingly only a small handful of services said yes, but this approach has more than likely saved me a tidy sum.

Bobby Woofter
Warren Residential
Boston, MA
http://www.mybostoncondo.com
0 votes Thank Flag Link Thu Feb 24, 2011
I did Housevalues.com back in 2005 - complete waste of money. $300 a month.

I paid Realtor.com $2500 for the 30307 "CMA" priority agent for listing leads - I got two really stupid leads.

I got into a 30% referral fee relationship with Movoto last year that lasted about a month, because all that I ever, ever received were leads generally outside of where I can best serve clients. I ain't a Forest Park and Riverdale agent.

I am an Intown Atlanta and Decatur agent, and if you are a Lilburn agent, then you and I have the same challenge, regardless of territory.

I've found that I must pick up the phone, call many people a day, write personal notes and follow up, follow up, follow up in order to generate enough leads and build a healthy, long term business.

Our business is organic to not necessarily who you know, but who knows you.

From there, Trulia Voices is my #1 platform for meeting real estate buyers and sellers that I have not met before.

Paying for leads can enhance an already substantial practice, if applied with discipline by an assistant, usually a buyer's agent or a showing specialist or an skilled inside sales staffer.

You business is your database, not some third party's, don't you agree? Took me long enough to figure that out...good luck in 2011.
Web Reference: http://intowninsider.com/
0 votes Thank Flag Link Thu Feb 24, 2011
Thanks everyone! Exactly what I was thinking. I have had a couple of companies lately soliciting me. They claim that I can qualify the leads and only pay for the leads I want to keep ($50 per lead). Would be so much better to pay a referral fee upon closing. I will steer clear!
0 votes Thank Flag Link Wed Feb 23, 2011
Sherry,
Absolutely NOT! The idea of buying buyer leads is as productive as catching smoke with a net. However, it is not a giant task to create a highly productive lead generator that you own and will provide real buyer leads.
Resources such as WordPress and Google adwords are all you need. And you don't spend any time chasing down bogus WileyRabbit@hotmail.com leads.
Save you money and create you own lead gererator.

Annette Lawrence
ReMax Realtec Group
Palm Harbor FL
727. 420. 4041
Web Reference: http://www.mydunedin.com
0 votes Thank Flag Link Wed Feb 23, 2011
Most of the ones that call me do sound like a ripoff, even AT&T Yellow Pages online wanting to charge $200.00 in monthly fees. I have used HomeGain's Agent Evaluator, it's a nice steady flow of leads for about $30 a month. I am also considering the one at the link below, it's only $14.95 a month.
0 votes Thank Flag Link Wed Feb 23, 2011
Just to reiterate.. HELL NO! I would not pay for leads. There is NO replacement to good old fashioned hard work and lead generation by YOU! Statistically, leads generated by you to your sphere of influence produces results. for every 100 people you call on a regular basis that know you and would refer people to you if they knew someone buying or selling.. you will receive 10 leads that are slam dunks. For every 100 cold leads you call you may get 1. Which one seems a better use of your time? Develop a Sphere of Influence list and start contacting them on a regular basis.. and don't forget to ask for, then reward referrals when received. Good luck.
0 votes Thank Flag Link Wed Feb 23, 2011
Got singed by one company(went out of business). Was not that expensive but lesson learned. Have one comany I am dealing with now that charges a percentage for referrals. I am only Rep in area, leads coming in steady but nothing so far(3 months). Do not pay up fron fees is my resonse!
0 votes Thank Flag Link Wed Feb 23, 2011
BIG BIG, WASTE of $$ and time. I have tried a few. Spent anywhere from $100 start up to $1000...Yeah, the $1000, was because a good friend recommended them....he used they and it worked, and then we both signed up for a "Updated" Program, and it didn't work...HA, my friend actually paid me back the money he felt so bad. I am old fashion, and Buyers are coming off listings, and Zillow.com, I don't pay the $$ for Zillow though, just spend time in the site and it seems to work. I Like Trulia.com as well and the advice section but for some reason the leads form Zillow are more often...

here is a good blog I wrote about a WSJ article on home affordability you might be able to benefit from...
http://2000shortsales.blogspot.com/2011/02/wsj-article-home-…
0 votes Thank Flag Link Wed Feb 23, 2011
I get the same calls. I state, that I would be happy to pay a referral fee for any buyer they send to me. That usually ends the conversation.

In short, I have only came across one company, I don't remember the name, that stated they actually "vet" the buyers, but it would be $50 per buyer. My honest opinion, your chasing rabbits and wasting money on this type of lead generation.

Good Luck!
Web Reference: http://www.cyndibell.com
0 votes Thank Flag Link Wed Feb 23, 2011
in short, no, never had a good experience with buying leads. 99% of them are stone cold, they don't vet them at all. It's just another way to take our hard earned money with no promise of a pay day. I have been in this business for 11 years and have tried 3 different ones because each seemed to be worthy - none of them worked out. Make your own leads FREE. Good luck Sherry.
0 votes Thank Flag Link Wed Feb 23, 2011
I have tried a couple and the leads are never very good. Now and then I get one that returns an email or seems interested, but it is rare. I would tell you to avoid them unless the office pays the fee for you.
0 votes Thank Flag Link Wed Feb 23, 2011
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