In my experience, any company that charges per lead rather than a referral fee per sale, is a total waste of time and money.
I paid Realtor.com $2500 for the 30307 "CMA" priority agent for listing leads - I got two really stupid leads.
I got into a 30% referral fee relationship with Movoto last year that lasted about a month, because all that I ever, ever received were leads generally outside of where I can best serve clients. I ain't a Forest Park and Riverdale agent.
I am an Intown Atlanta and Decatur agent, and if you are a Lilburn agent, then you and I have the same challenge, regardless of territory.
I've found that I must pick up the phone, call many people a day, write personal notes and follow up, follow up, follow up in order to generate enough leads and build a healthy, long term business.
Our business is organic to not necessarily who you know, but who knows you.
From there, Trulia Voices is my #1 platform for meeting real estate buyers and sellers that I have not met before.
Paying for leads can enhance an already substantial practice, if applied with discipline by an assistant, usually a buyer's agent or a showing specialist or an skilled inside sales staffer.
You business is your database, not some third party's, don't you agree? Took me long enough to figure that out...good luck in 2011.
Absolutely NOT! The idea of buying buyer leads is as productive as catching smoke with a net. However, it is not a giant task to create a highly productive lead generator that you own and will provide real buyer leads.
Resources such as WordPress and Google adwords are all you need. And you don't spend any time chasing down bogus WileyRabbit@hotmail.com leads.
Save you money and create you own lead gererator.
ReMax Realtec Group
Palm Harbor FL
727. 420. 4041
here is a good blog I wrote about a WSJ article on home affordability you might be able to benefit from...
In short, I have only came across one company, I don't remember the name, that stated they actually "vet" the buyers, but it would be $50 per buyer. My honest opinion, your chasing rabbits and wasting money on this type of lead generation.