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Kelly Sniate…, Real Estate Pro in Matthews, NC

I am thinking about hosting a Broker Open house in the Charlotte NC area. Does anyone have any advice on the best date and time to do this?

Asked by Kelly Sniatecki, Matthews, NC Mon Apr 11, 2011

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I would recommend Tuesday or Wed. If you do an open house around lunch time you will see a larger turn out. Keep in mind open houses are conducted everyday and you need to offer some sort of catch to grab the brokers attention. Best of luck
0 votes Thank Flag Link Fri Apr 15, 2011
I agree with Tuesdays. Most companies I've worked with have sales meetings Tuesday mornings. Great way to get the 'is anyone else going...' announcement at the sales meeting. I don't go often, and food is not my motivation. . . but a 'guaranteed gas card' for my driving to preview a neighborhood get me in to that house. Gas is expensive...

If you're wanting 15 agents x $5 gift card = $75. And a drawing for a $25 card.... Total $100. Lennar was giving out $10 cards because their neighborhood was kinda far... so work with your budget. Water/drinks -- and a snack (?) but I think food gets wasted and costs more than just giving out the 'guaranteed' gas cards.

Good luck!

*the worst that could happen is you get TOO MUCH traffic.
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0 votes Thank Flag Link Wed Apr 13, 2011
"If you feed them they will come!" Appears to be the motto for Broker Open Houses and yes as suggested below, gift card drawings help bring them in.
Be selective with who you invite, who's been selling recently in the area, of course you never know who will have a buyer for the property. This is the challenge.
Mid Week, Tuesdays or Wednesday appear to work. Many companies have meetings on Mondays.
You might think about doing it on the weekend. Ask Brokers to drop by and bring their clients ! Plus, you might even get drive by buyers.
Good Luck, Kelly and let me know how it went

Jim McNabb
Southern Winds Realty
Cell 704 502 5848
Fax 704 469 5783
0 votes Thank Flag Link Wed Apr 13, 2011
11:30am -2:00 pm on Tues or Wed.
0 votes Thank Flag Link Mon Apr 11, 2011
Funny - it is Tuesday 11 - 1pm in Oregon as well. How did this tradition start I wonder?
0 votes Thank Flag Link Mon Apr 11, 2011
Door prizes are definitely a way to get Brokers to your open house! Free lunch is nice, but chances to win a gift card (ie: gas card, restaurant card, etc) really bring us in! I have also noticed that Tuesday seem to work best 11:00-1:00pm. Good luck Kelly!
0 votes Thank Flag Link Mon Apr 11, 2011
We do Tuesdays usually in our area.. advice for getting attendence would be free food.. maybe door prizes.
0 votes Thank Flag Link Mon Apr 11, 2011

Since we would hope that most agents would be busy 9-5, and Saturdays & Sundays are usually commited to showing property and hosting their own open housed, we would lean toward later in the week(Thursday or Friday) between 5 and 7pm.

Be sure to offer something in addition to the typical "munchies" to bring them in....door prizes of bottles of wine and lottery tickets are always popular with attendees.

Good luck,

0 votes Thank Flag Link Mon Apr 11, 2011
I have always done them around 11-1 and served food. Make sure you e-mail blast it out to as many people as possible. Tues and thurday seem to be the dates for this as well.
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0 votes Thank Flag Link Mon Apr 11, 2011
Hi Kelly,

In my area the local board breaks up the region geographically so that a consistent schedule may help agents who plan on attending broker opens. I also think it helps with turnout knowing ahead of time that there will be broker opens in an area. ie. North one week South another, and a time frame for them to be held in. So, what I'm getting at is you may want to check with your local board and see what advice they might have to offer.

I would definitly suggest having food, refreshments, lotto tickets, raffle... .... anything, as a thank you to the agents who attend.

Best of luck,

0 votes Thank Flag Link Mon Apr 11, 2011

The most popular dates and times agents host Realtor Opens seem to be Tues. thru Thurs. anywhere between 11:30 am to 2:00 pm. Just as you would with a regular open house, try to choose a day with a low chance of rain.
Good luck.
0 votes Thank Flag Link Mon Apr 11, 2011

My 2 cents worth... Tuesday thru Thursday (never the weekend) and have food. If it's in a large community with several active listings (by agents you can network with) you might consider a coordinated effort such as a "poker run" or different meal courses; anything that might boost the marketing as well as the draw.

0 votes Thank Flag Link Mon Apr 11, 2011
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