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In the last 30 days, I have received 2 listing calls directly from Zillow. The client went to search for realtors in their area and then called the top 3--based on # of positive reviews. I got both listings. This is relatively new, but I feel the trend will continue.
One or the other, or both, it is a smart investment on your part, just remember a quick response is the best way for you to make either work.
Both websites are absolutely great, it all depends what you are trying to accomplish. Your listings should be always listed on both sites as majority of buyers are looking on trulia and zillow.
You should study and be aware how the leads are generated on both sites.
Make sure that your profile is complete as well. I don't see any cons, only pros.