Thanks for your post. Getting clients when you're just starting out is one of the most difficult and time consuming aspects of your new job. Typically, it takes the average new Realtor about 90 days to "mine" their first client, and the clients you get are more likely to be your family and friends. Unless you and your family travel in social circles populated by those who can and do buy luxury housing, you may find it difficult to truly find million dollar sellers and buyers.
In addition to Marsha's excellent suggestion, I would highly recommend making yourself known to sellers and buyers who live in affluent areas. This may mean switching churches, farming specific zip codes by walking around and handing out your business card, joining golf clubs or tennis clubs in more affluent areas and placing ads in shopping centers in these same areas. One of the caveats for you to remember, however, is that everyone (and I mean, EVERY Realtor) wants to sell million dollar plus homes, so you will be competing against other professionals with far more experience and, more importantly, far more financial resources than you have to advertise and promote yourself to the buying and selling population.
If your firm is a larger one, your best means to gaining new clients is by working with an established agent in your office. Find a good agent with plenty of homes to sell, and become a part of that agent's sales group. This is your best means of "entre'" into the million dollar market--through another agent who successfully works the million dollar plus home deals. If you are patient, eager, and professional, the time will soon come when your new social circles will work to get you deals in your name.
Grace Morioka, SRES
Area Pro Realty
Buy mailing lists of subscribers for high end magazines and lists of potential buyers who meet the demographics you are looking for. They are available. Also, you could acquire lists of homeowners and renters in particularly affluent zipcodes and do mailings.
If your company can't answer that question for you. You' d better move away.
Remax Advance Realty sells more luxury properties in the State that the rest of the companies together.
All buyers are the same place...On Line!! Your marketing needs quality photos, loads of them. A visual tour plus a video. Put it on You Tube! 90% of buyers are on line and you need fabulous on line marketing. Our listings with Coldwell Banker hit over 350 web sites including NY Times and WS Journal!
Debbie Albert, PA
Coldwell Banker Residential
Scott Miller, Realty Associates, Boca Raton, FL